BillTrim
444 Castro St,
Mountain View, 94041, CA,
United States
Mountain View, 94041, CA,
United States
1 415-649-1815
Banking and Financial Services
BillTrim Technographics
BillTrim Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BillTrim and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 BillTrim employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BillTrim has purchased the following applications: Aircall Analytics for Analytics and BI in 2019, FrontApp for Collaboration in 2020, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BillTrim is running and its propensity to invest more and deepen its relationship with Aircall , Front , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BillTrim revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BillTrim intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BillTrim Tech Stack and Enterprise Applications
BillTrim Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aircall | Legacy | Aircall Analytics | Analytics and BI | Analytics and BI | n/a | 2019 | 2019 |
In 2019 BillTrim implemented Aircall Analytics to centralize capture of voice interactions and call metadata for operations and HR use cases. Aircall Analytics, Apps Category , was instrumented to ingest real-time call events via Aircall's API and to retain call recordings for agent coaching and quality assurance.
The implementation focused on functional modules for real-time call data capture, automated performance metric generation, and compensation calculation automation. Aircall Analytics was configured to produce call recordings used in training, and to surface employee performance indicators and behavioral signals that feed automated payroll or commission calculations.
Integration points emphasized direct use of Aircall's API and Aircall Analytics outputs, providing a continuous data feed into BillTrim's operational workflows for U.S. operations. Governance and process changes aligned reporting and HR workflows to the new analytics outputs, enabling automated performance metrics and reduced operational overhead as stated in the vendor case notes.
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BillTrim Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Front | Legacy | FrontApp | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020 BillTrim deployed FrontApp as an embedded web-facing communication layer on their website. FrontApp is used as a Collaboration application to centralize inbound customer messages into shared team inboxes, providing consolidated email and messaging workflows, internal comments and assignment controls. The deployment focuses on customer-facing communications and support workflows for a 30-person financial services firm.
The implementation uses the cloud-hosted FrontApp interface and website widget to capture and route messages to support and billing teams, with configured shared inboxes, assignment workflows, tags and templates to standardize responses. Operational scope is company-wide across customer support and account management, enabling synchronous and asynchronous team collaboration within a single pane of glass. Governance emphasized inbox ownership and routing rules to reduce duplication and standardize customer communications.
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Collaboration | Collaboration |
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2017 | 2017 |
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BillTrim CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2021 | 2021 |
In 2021 BillTrim implemented Xandr Invest (ex AppNexus DSP) on its website as a Digital Advertising Platform to centralize programmatic media buying and audience activation for its marketing and growth functions. The deployment was oriented to a small enterprise footprint, aligning the Xandr Invest (ex AppNexus DSP) instance with web delivery infrastructure to run campaign execution directly from site-level ad tags and server-side bid requests.
Configuration emphasized core DSP capabilities common to the Digital Advertising Platform category, including campaign management and trafficking, bid strategy configuration and bid optimization logic, audience segmentation and targeting controls, frequency management, and reporting and analytics. Xandr Invest (ex AppNexus DSP) was provisioned to manage creative serving and campaign pacing, with configuration focused on campaign setup templates, targeting presets, and consolidated performance dashboards for marketing users.
Operational coverage centered on BillTrim marketing, growth, and ad operations workflows, with the platform integrated into the website for delivery and audience signal collection. Governance changes accompanied the rollout, instituting campaign approval steps, budget controls, and centralized access controls to align ad buying and reporting processes with existing marketing operations. The narrative reflects a site-integrated Digital Advertising Platform implementation tailored to a 30 person financial services firm, using Xandr Invest (ex AppNexus DSP) to operationalize programmatic advertising on the company website.
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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BillTrim PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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BillTrim IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at BillTrim
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by BillTrim Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BillTrim IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BillTrim digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD BillTrim Technographics
BillTrim is a Banking and Financial Services organization based in United States,
with around 30 employees and annual revenues of $5.0 million.
BillTrim operates a diverse technology stack with applications such as
Aircall Analytics, FrontApp and Xandr Invest (ex AppNexus DSP),
covering areas like Analytics and BI, Collaboration and Digital Advertising Platform.
BillTrim has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Aircall, Front and Microsoft.
BillTrim recently adopted applications including
Microsoft Clarity in 2022, ActiveCampaign in 2022 and Xandr Invest (ex AppNexus DSP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BillTrim’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BillTrim’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BillTrim technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.