Bimba Y Lola
Bimba Y Lola Technographics
Bimba Y Lola Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bimba Y Lola and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Bimba Y Lola employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bimba Y Lola has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2015, Salesforce Commerce Cloud for eCommerce in 2021, Hotjar for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bimba Y Lola is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bimba Y Lola revenues, which have grown to $290.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bimba Y Lola intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bimba Y Lola Tech Stack and Enterprise Applications
Bimba Y Lola ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics NAV | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015 Bimba Y Lola implemented Microsoft Dynamics NAV as its ERP Financial system. The implementation placed Microsoft Dynamics NAV at the center of finance, central operations and warehouse processes, and extended NAV to support point of sale TPV capabilities across the retail footprint.
The deployment encompassed core Finance modules, central operations configuration and warehouse inventory management, together with retail POS integration using Microsoft Dynamics NAV. Reporting and analytics were handled through BI and reporting stacks including QlikView and SQL Server Reporting Services, and CRM synchronization was performed with Microsoft Dynamics CRM. Document exchange and digitalization workflows were linked to SharePoint, and eCommerce storefronts and app infrastructure on Prestashop and Magento were integrated to surface order and customer data into NAV.
Operational coverage included the company headquarters, the central distribution site and more than 215 stores worldwide, with the internal systems team responsible for ongoing development, configuration and support. The IT department provides companywide helpdesk and support to stores and central teams, and owns systems architecture for communications and security that underpin the Microsoft Dynamics NAV ERP Financial environment.
Governance and change control are managed by the Director del equipo de Sistemas, who coordinates ERP development, integration points and reporting governance alongside retail and warehouse process owners. The implementation emphasizes integrated financial ledgers, inventory orchestration and POS transaction flows within the Microsoft Dynamics NAV ERP Financial footprint.
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Bimba Y Lola eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Commerce Cloud | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Bimba Y Lola implemented Salesforce Commerce Cloud as its eCommerce platform on bimbaylola.com. Salesforce Commerce Cloud provides the brand's public online storefront and centralizes product catalog and merchandising capabilities for the website.
The deployment uses a cloud-hosted SaaS commerce architecture, leveraging Salesforce Commerce Cloud storefront capabilities, product catalog management, promotion and pricing engines, checkout orchestration, and order lifecycle functions. Configuration and business rules support catalog segmentation and promotional campaigns, while API-driven extensibility is enabled for additional digital services.
Operational scope covers the eCommerce, merchandising, marketing, and operations teams who manage online assortment, content, pricing, and order operations through the Commerce Cloud console. The implementation is focused on the website as the primary sales channel and supports merchandising workflows, content updates, pricing updates, and checkout flows.
Governance emphasizes centralized configuration control and role-based access for catalog and promotions management, with staged feature rollout and iterative configuration changes to align merchandising processes with online campaigns. Salesforce Commerce Cloud is the platform that binds Bimba Y Lola eCommerce, enabling standardized management of storefront, catalog, checkout and order processes.
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Bimba Y Lola CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, Bimba Y Lola deployed Hotjar on its public e-commerce website. Hotjar is being used as a Customer Experience application to capture qualitative and behavioral data across browsing and checkout flows, supporting user experience and conversion analysis.
The implementation leverages Hotjar session replays, heatmaps, conversion funnels, form analytics, and on-site surveys and feedback widgets as primary functional modules. Configuration emphasizes page-scoped instrumentation for product listing, product detail, and checkout pages, with targeted feedback prompts to capture contextual user input and event-based snapshot capture for key conversion steps.
Operational scope is the Bimba Y Lola public website, with captured behavioral telemetry and qualitative responses consumed by UX, product, e-commerce and marketing teams for session investigation, funnel analysis and hypothesis generation. Recordings and heatmap snapshots are organized into review workflows and dashboards to support iterative site improvements and prioritization of experience issues.
Governance for the Hotjar deployment centers on consent gating, session anonymization and sampling controls, along with retention policies to align with European privacy expectations. Rollout was incremental across key shopping pages to balance capture volume and privacy controls, and tagging conventions plus review processes route relevant recordings to product and conversion rate optimization stakeholders.
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Bimba Y Lola ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Bimba Y Lola PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Bimba Y Lola IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Bimba Y Lola CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Bimba Y Lola
| First Name | Last Name | Title | Function | Department | Phone | |
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IT Department Management Controller | Director | IT | |
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Chief Digital Officer | CXO | IT | |
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Retail Controller | Director | Finance | |
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eCommerce | Product Owner Digital - Web & APPs | Director | IT | |
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Apps Being Evaluated by Bimba Y Lola Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bimba Y Lola IT executives and key decision makers. This section highlights Bimba Y Lola's latest recorded technology evaluations, including BlackRock Aladdin for Portfolio and Investment Management on 2024-12-10. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bimba Y Lola digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-12-10 | Bimba Y Lola | Evaluated | BlackRock | BlackRock Aladdin | Portfolio and Investment Management | Investment Management |
FAQ - APPS RUN THE WORLD Bimba Y Lola Technographics
Bimba Y Lola is a Retail organization based in Spain,
with around 1500 employees and annual revenues of $290.0 million.
Bimba Y Lola operates a diverse technology stack with applications such as
Microsoft Dynamics NAV, Salesforce Commerce Cloud and Hotjar,
covering areas like ERP Financial, eCommerce and Customer Experience.
Bimba Y Lola has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Salesforce and Contentsquare.
Bimba Y Lola recently adopted applications including
Salesforce Commerce Cloud in 2021, Salesforce Commerce Cloud Einstein in 2021 and Hotjar in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bimba Y Lola’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bimba Y Lola’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bimba Y Lola technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.