Birch
210 Interstate North Parkway Suite 200,
Atlanta, 30339, GA,
United States
Atlanta, 30339, GA,
United States
1 186-642-5100
Professional Services
Birch Technographics
Birch Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Birch and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1400 Birch employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Birch has purchased the following applications: FIS GETPAID for AR Automation in 2005, Oracle PeopleSoft HCM for Core HR in 2016, Microsoft 365 for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Birch is running and its propensity to invest more and deepen its relationship with FIS Global , Workday , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Birch revenues, which have grown to $575.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Birch intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Birch Tech Stack and Enterprise Applications
Birch ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FIS Global | Legacy | FIS GETPAID | AR Automation | ERP | n/a | 2005 | 2005 |
In 2005, Birch implemented FIS GETPAID to establish AR Automation for its accounts receivable operations across the firm. The deployment was executed for a 1,400 employee professional services environment and positioned FIS GETPAID as the core invoice presentment, payment processing, cash application, and collections orchestration layer.
The FIS GETPAID implementation was configured to interoperate with existing application stacks, including Microsoft Dynamics SL for financial ledger posting and customer master synchronization, and SQL Server 2005 as the underlying relational datastore. Document management and collaboration workflows were tied into SharePoint, and time and labor inputs from NetTime were surfaced into receivables workflows to support billing accuracy.
Operational deployment ran on Windows server infrastructure and on highly virtualized hosts, with support and maintenance spanning desktops and mobile devices. Birch supported over 80 VMware virtualized servers across multiple ESX hosts, managed backups and restores through Veritas NetBackup, and operated within an Active Directory environment that included participation in a domain merger and Blackberry Enterprise server device management.
Governance for the FIS GETPAID implementation followed standard application support and datacenter procedures, including vendor support coordination, server racking and cabling, backup and restore processes, and incident ownership by the IT operations team. FIS GETPAID was textured into Birch business functions by connecting AR Automation workflows to payroll and billing adjacent systems such as local ADP server client software and hosted ILEC and CLEC web applications where relevant.
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ERP Financial | ERP |
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2014 | 2014 |
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Expense Management | ERP |
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2007 | 2007 |
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Birch HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle PeopleSoft HCM | Core HR | HCM | n/a | 2016 | 2018 |
In 2016, Birch implemented Oracle PeopleSoft HCM as its Core HR application. The implementation sits within a broader PeopleSoft estate that includes Oracle PeopleSoft FSCM and the PeopleSoft Portal, all supported on an Oracle database running on Unix, specifically AIX.
The Oracle PeopleSoft HCM deployment delivers core HR capabilities including employee records, payroll processing, benefits administration and workforce management, reflecting standard Core HR functional modules. Configuration work focused on aligning HCM workflows with the PeopleSoft Portal and shared data models used across FSCM and HCM.
Operational architecture is centralized, with PeopleSoft application tiers managed alongside an Oracle relational database and AIX system administration, enabling consolidated application, database and OS administration. Support and administration responsibilities cover FSCM, HCM and Portal environments, and include coordinated release management, patching and environment provisioning across HR and finance functions.
Governance and operational ownership are handled by Birch IT and application operations teams who administer PeopleSoft security and role provisioning, batch scheduling, Oracle DBA tasks, AIX system maintenance and PeopleSoft application maintenance. These activities sustain Core HR and adjacent finance processes through ongoing configuration management and technical support.
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Core HR | HCM |
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2014 | 2014 |
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Recruiting, Applicant Tracking System | HCM |
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2010 | 2010 |
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Birch Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017 Birch deployed Microsoft 365 as its core Collaboration platform across the organization. Birch implemented Microsoft 365 for Collaboration to support professional services delivery and internal operations for roughly 1,400 employees in the United States, consolidating enterprise email, document collaboration, and real time communication under a single cloud tenant.
The Microsoft 365 implementation encompassed Exchange Online for corporate mail, SharePoint Online for intranet and document management, OneDrive for Business for individual file storage, and Microsoft Teams for meetings, chat, and project collaboration. Configuration work included tenant architecture, Azure AD based identity and access controls, mailbox and site provisioning, Teams topology planning, and policy configuration for external sharing and mobile access.
Operational coverage prioritized IT, project delivery teams, and corporate functions with a staged departmental rollout and centralized governance. Birch established role based provisioning, information governance policies for retention and classification, and collaboration workflows to standardize client engagement artifacts and internal knowledge sharing, aligning Microsoft 365 capabilities with professional services business processes.
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Collaboration | Collaboration |
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2018 | 2018 |
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Birch CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Tracking and Recording | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2010 | 2010 |
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Birch TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Birch IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Birch CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Birch
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President of Human Resources | VP | HR | |
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Vice President and Chief Administrative Officer, Human Resources | CXO | HR | |
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Director of Corporate Talent Acquisition | Director | HR | |
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Senior Talent Acquisition Partner | Manager | HR | |
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Director of Sales | Director | Finance | |
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Vice President Business Development | VP | Sales | |
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Director Market Operations | Director | Finance | |
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EVP and Chief Operations Officer | CXO | Finance | |
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VP of Sales Operations | VP | Sales | |
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President and CEO | CXO | Finance | |
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Director of Field Operations | Director | Finance | |
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Senior Director of Inside Sales | Director | Sales | |
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Collections Specialist | Manager | Finance | |
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Accounts Receivable Specialist | Manager | Finance | |
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Finance Manager | Manager | Finance | |
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Senior Vice President Human Resources | VP | HR | |
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Human Resources Director | Director | HR | |
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Director of Human Resources | Director | HR | |
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HR Business Partner | Manager | HR | |
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Apps Being Evaluated by Birch Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Birch IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Birch digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Birch Technographics
Birch is a Professional Services organization based in United States,
with around 1400 employees and annual revenues of $575.0 million.
Birch operates a diverse technology stack with applications such as
FIS GETPAID, Oracle PeopleSoft HCM and Microsoft 365,
covering areas like AR Automation, Core HR and Collaboration.
Birch has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as FIS Global, Oracle and Microsoft.
Birch recently adopted applications including
AB Tasty Instant Analytics in 2021, Hubspot Marketing Automation in 2021 and OneTrust Cookie Consent in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Birch’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Birch’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Birch technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.