Birchwood Automotive Group
35D-3965 Portage Ave,
Winnipeg, R3K 2H8, MB,
Canada
Winnipeg, R3K 2H8, MB,
Canada
1 204-832-1676
Automotive
Birchwood Automotive Group Technographics
Birchwood Automotive Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Birchwood Automotive Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Birchwood Automotive Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Birchwood Automotive Group has purchased the following applications: Microsoft Power BI for Analytics and BI in 2016, Microsoft 365 for Collaboration in 2015, Hotjar for Customer Experience in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Birchwood Automotive Group is running and its propensity to invest more and deepen its relationship with Microsoft , Contentsquare , Wingify or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Birchwood Automotive Group revenues, which have grown to $302.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Birchwood Automotive Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Birchwood Automotive Group Tech Stack and Enterprise Applications
Birchwood Automotive Group Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2016 | 2018 |
In 2016, Birchwood Automotive Group implemented Microsoft Power BI within its Analytics and BI program to support feasibility studies and quantitative analysis for new projects and process improvement proposals. The Microsoft Power BI deployment concentrated on producing dynamic dashboards, customized reports and ad-Hoc reporting to present project status, performance reports and analysis studies to management and project teams.
The implementation leveraged PowerPivot and PowerQuery for data modeling and transformation, and used Microsoft Power BI for visualization and dashboarding. Project websites and collaborative report distribution were developed through SharePoint, enabling centralized access to project artifacts and interactive reports for stakeholders.
Operational coverage focused on project management and process improvement functions, with reporting workflows designed to deliver progress reports and recommendations to management and project team members. Governance practices emphasized regular presentation of project status and analysis studies, aligning BI output with decision timelines and operational control needs.
The recorded objective of the deployment was to enhance process efficiency and operational control by developing project websites, customized reports and dynamic dashboards using PowerPivot, PowerQuery, Microsoft Power BI and SharePoint.
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Birchwood Automotive Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Birchwood Automotive Group implemented Microsoft 365 as its Collaboration platform. The public site references indicate Microsoft 365 services are used on their website, establishing Microsoft 365 as a central collaboration and communication layer across corporate digital touchpoints.
The deployment concentrated on core collaboration capabilities typical of the Collaboration category, including cloud email and calendaring, document management and shared team workspaces, file synchronization and online meeting capabilities. Configuration work emphasized tenant level controls, centralized account provisioning and role based access controls to align permissions between corporate and dealership user groups.
Operational coverage included Birchwood Automotive Group corporate functions and dealership operations within Canada, supporting internal communications, sales coordination and service workflows. Governance measures were instituted to standardize content governance and retention policies and to structure phased user onboarding and training, enabling consistent collaboration practices across the group.
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Birchwood Automotive Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2016 | 2016 |
In 2016, Birchwood Automotive Group implemented Hotjar on its public website to capture user behavior for Customer Experience analysis. Birchwood Automotive Group uses Hotjar for Customer Experience work on birchwood.ca, instrumenting client side analytics to observe on page engagement and browsing patterns.
The deployment is a lightweight site wide JavaScript snippet of Hotjar that captures session recordings, heatmaps, form analytics, conversion funnel observation, and on page feedback widgets as part of standard behavioral analytics capabilities. These functional modules are applied to web pages that support inventory browsing, lead capture, and service information, enabling digital marketing and web teams to investigate user journeys and friction points.
Operational ownership sits with the digital marketing and web operations functions, using Hotjar data to inform UX and conversion work across the Canada facing website. Governance is pragmatic and focused on web analytics workflows, with Hotjar instrumented as the primary behavioral analytics tool for customer experience investigation rather than as an enterprise CRM or ERP integration.
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Marketing Analytics | CRM |
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2019 | 2019 |
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Birchwood Automotive Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2013 | 2013 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Birchwood Automotive Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Birchwood Automotive Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Birchwood Automotive Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Birchwood Automotive Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Birchwood Automotive Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Birchwood Automotive Group Technographics
Birchwood Automotive Group is a Automotive organization based in Canada,
with around 1000 employees and annual revenues of $302.0 million.
Birchwood Automotive Group operates a diverse technology stack with applications such as
Microsoft Power BI, Microsoft 365 and Hotjar,
covering areas like Analytics and BI, Collaboration and Customer Experience.
Birchwood Automotive Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Contentsquare.
Birchwood Automotive Group recently adopted applications including
Amazon CloudFront in 2020, Wingify VWO in 2019 and Amazon EC2 in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Birchwood Automotive Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Birchwood Automotive Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Birchwood Automotive Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.