Bird
392 NE 191st Street #20388,
Miami, 33179, FL,
United States
Miami, 33179, FL,
United States
n/a
Professional Services
Bird Technographics
Bird Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bird and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 427 Bird employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bird has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2019, Lever by Employ for Applicant Tracking System in 2018, Tableau for Analytics and BI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bird is running and its propensity to invest more and deepen its relationship with Oracle , MagniFinance , Stripe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bird revenues, which have grown to $245.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bird intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bird Tech Stack and Enterprise Applications
Bird ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2019 | 2020 |
In 2019, Bird implemented Oracle NetSuite ERP as its ERP Financial system to centralize financial accounting and inventory controls. The Controller's office led deployment governance, and a hybrid role combined fixed assets and global inventory management responsibilities while working cross-functionally with Supply Chain, Logistics and Operations.
Oracle NetSuite ERP was configured to support purchase capitalization, asset management records and reconciliations, and inventory costing workflows. The controller-level role established policies and procedures to account for the scooter fleet and educated Supply Chain teammates on recording inventory transactions and product costing.
Bird partnered with Data Engineering to build a tracking system using Business Intelligence Tableau to capture the scooter lifecycle, feeding acquisitions, depreciation and disposals into Oracle NetSuite ERP. The implementation included a transition from Google documents into systemized inventory transaction workflows and lifecycle recording within NetSuite.
Operational rollout covered global physical inventory coordination and month-end control activities, the team coordinated Bird's first global physical inventory between auditors and local teams. Governance changes included documented policies, training for Supply Chain on transaction posting and routine reconciliations, and the Controller produced monthly variance and discrepancy analyses for senior management.
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Expense Management | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2020 | 2020 |
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Bird HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | Lever by Employ | Applicant Tracking System | HCM | n/a | 2018 | 2018 |
In 2018, Bird implemented Lever by Employ as its Applicant Tracking System, embedding Lever on its corporate careers pages to capture and route candidate applications. The deployment reflects a cloud SaaS model typical for the Applicant Tracking System category, with Lever by Employ used to host job posts, collect candidate profiles via on-site application forms, and surface applicant data directly from the website.
Operationally the implementation centralized recruiting workflows for Bird's talent acquisition and hiring manager teams, enabling structured candidate pipelines, interview coordination, and offer tracking consistent with standard Applicant Tracking System capabilities. Governance focused on standardizing role templates and interview stages, and the configuration emphasizes recruiter and hiring manager collaboration across Bird's U S operations without disclosed third party integrations.
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Bird Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tableau Software | Legacy | Tableau | Analytics and BI | Analytics and BI | n/a | 2021 | 2021 |
In 2021, Bird deployed Tableau for Analytics and BI to centralize operational reporting and support operations management and revenue optimization across its scooter and micromobility business. The Tableau implementation targeted field operations and operator management, specifically supporting 45 local operators across the Iowa, Kansas, Missouri, Nebraska, and North Dakota metro areas.
The deployment emphasized operational dashboards, interactive maps, and geo-analytics workflows that align with vehicle allocation and utilization planning. Tableau dashboards and visualizations were configured to surface utilization KPIs, allocation candidates, market-level performance, and time-series trends to support operator coaching and decisioning.
Tableau was used alongside Metabase and GeoJSON as part of Bird’s analytics stack, with GeoJSON powering geospatial map layers and Metabase referenced as a complementary analytics tool. Governance and adoption were driven by an internal advocate and business coach role that standardized dashboard interpretation, embedded Tableau-enabled workflows into operator coaching and client onboarding, and orchestrated training and ongoing user support for frontline operations teams.
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Analytics and BI | Analytics and BI |
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2021 | 2021 |
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Bird Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2017 | 2017 |
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Bird Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Bird eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2021 | 2021 |
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Bird CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement, Customer Loyalty | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Bird ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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IT Service Management | ITSM |
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2019 | 2019 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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Bird TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Treasury Management | TRM |
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2020 | 2020 |
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Bird IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Bird CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Bird
| First Name | Last Name | Title | Function | Department | Phone | |
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Accounting Manager | Manager | Finance | |
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Accounting Manager | Manager | Finance | |
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Product Manager, Financial Applications | Manager | IT | |
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Controller | Director | Finance | |
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Global Growth Manager CRM | Manager | Finance | |
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Engagement Manager | Manager | Finance | |
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Director Sales Operations, Consumer Products | Director | Sales | |
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CRM Systems Adminstrator | Manager | IT | |
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Engagement Manager | Manager | Finance | |
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Apps Being Evaluated by Bird Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bird IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bird digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Bird Technographics
Bird is a Professional Services organization based in United States,
with around 427 employees and annual revenues of $245.0 million.
Bird operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Lever by Employ and Tableau,
covering areas like ERP Financial, Applicant Tracking System and Analytics and BI.
Bird has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Employ and Tableau Software.
Bird recently adopted applications including
MagniFinance Expense Management in 2021, Tableau in 2021 and Metabase in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bird’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bird’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bird technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.