Bitburger Brauerei Th. Simon
Bitburger Brauerei Th. Simon Technographics
Bitburger Brauerei Th. Simon Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bitburger Brauerei Th. Simon and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3100 Bitburger Brauerei Th. Simon employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bitburger Brauerei Th. Simon has purchased the following applications: Userlike for Chatbots and Conversational AI in 2022, Microsoft 365 for Collaboration in 2018, SixOMC for Digital Asset Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bitburger Brauerei Th. Simon is running and its propensity to invest more and deepen its relationship with Userlike , Microsoft , Six Offene Systeme or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bitburger Brauerei Th. Simon revenues, which have grown to $800.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bitburger Brauerei Th. Simon intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bitburger Brauerei Th. Simon Tech Stack and Enterprise Applications
Bitburger Brauerei Th. Simon AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Userlike | Legacy | Userlike | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Bitburger Brauerei Th. Simon implemented Userlike on its public website to introduce real-time conversational engagement. Userlike is deployed as a web-based chat platform providing Chatbots and Conversational AI capabilities, focusing on consumer-facing digital engagement and customer service workflows. The implementation leverages automated messaging, live agent handoff, and structured conversation flows to address routine consumer inquiries and initiate contact requests. Deployment scope is the corporate website, with configuration tuned for widget placement, session continuity, and branded message templates.
Configuration work emphasized channel routing rules, message templates, and conversation state management, with operational ownership assigned to the web team and customer service organization. The Userlike implementation was scoped exclusively for website visitor interaction and instrumented to support automated responses and live escalation into human-driven workflows. Governance concentrated on conversation handling policies and escalation criteria to align chat operations with existing customer service processes. Bitburger Brauerei Th. Simon implemented Userlike, a Chatbots and Conversational AI solution, to operationalize website-based customer engagement and service automation.
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Bitburger Brauerei Th. Simon Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Bitburger Brauerei Th. Simon implemented Microsoft 365 as its Collaboration platform. Microsoft 365 is referenced on the company website, signaling corporate adoption of the Microsoft 365 suite for enterprise collaboration and productivity.
The implementation aligns with standard Microsoft 365 functional modules, including Exchange Online for email, SharePoint Online for document management and intranet services, Microsoft Teams for meetings and persistent chat, OneDrive for file synchronization, and Office productivity applications. This Microsoft 365 deployment supports Collaboration workflows across corporate communications, marketing, and office productivity functions, and is expected to be managed through centralized tenant administration with category-aligned identity and access controls, document governance, and compliance settings to orchestrate content collaboration and meeting coordination.
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Bitburger Brauerei Th. Simon Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Six Offene Systeme | Legacy | SixOMC | Digital Asset Management | Content Management | WMDB Germany | 2016 | 2016 |
In 2016 Bitburger Brauerei Th. Simon implemented SixOMC as the central Digital Asset Management system. The deployment, delivered together with WMDB Germany, centralized product images, logos and clips to provide brand assets to trade partners and to optimise marketing and communications processes across Germany.
The SixOMC implementation focused on asset cataloging and metadata management, establishing controlled taxonomies and enrichment workflows to improve metadata quality. The deployment enabled multi-format delivery capabilities and rendition generation to support varied usage scenarios for trade and marketing collateral.
Operational scope covered marketing and communications teams and external trade partner distribution channels, with WMDB Germany providing implementation services and configuration. Operational changes included standardized asset maintenance workflows and curated distribution processes to streamline how product images and brand assets are published and consumed.
Explicit outcomes from the program included improved metadata quality, introduction of multi-format delivery and reductions in time and cost for asset maintenance and distribution. The implementation positions SixOMC as Bitburger Brauerei Th. Simon Digital Asset Management platform for ongoing marketing and partner content orchestration.
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Digital Signing | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2019 | 2019 |
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Bitburger Brauerei Th. Simon ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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Bitburger Brauerei Th. Simon IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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IT Decision Makers and Key Stakeholders at Bitburger Brauerei Th. Simon
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Bitburger Brauerei Th. Simon Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bitburger Brauerei Th. Simon IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bitburger Brauerei Th. Simon digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Bitburger Brauerei Th. Simon Technographics
Bitburger Brauerei Th. Simon is a Consumer Packaged Goods organization based in Germany,
with around 3100 employees and annual revenues of $800.0 million.
Bitburger Brauerei Th. Simon operates a diverse technology stack with applications such as
Userlike, Microsoft 365 and SixOMC,
covering areas like Chatbots and Conversational AI, Collaboration and Digital Asset Management.
Bitburger Brauerei Th. Simon has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Userlike, Microsoft and Six Offene Systeme.
Bitburger Brauerei Th. Simon recently adopted applications including
Userlike in 2022, DocuSign eSignature in 2021 and Sentry in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bitburger Brauerei Th. Simon’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bitburger Brauerei Th. Simon’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bitburger Brauerei Th. Simon technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.