Bitly
DPT 5006 601 W. 26th St. Suite 357 (3rd Floor),
New York, 10001, NY,
United States
New York, 10001, NY,
United States
1 646 525-4078
Professional Services
Bitly Technographics
Bitly Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bitly and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Bitly employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bitly has purchased the following applications: Zuora Billing for Subscription and Recurring Billing in 2017, Lever by Employ for Applicant Tracking System in 2016, X.ai for Chatbots and Conversational AI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bitly is running and its propensity to invest more and deepen its relationship with Zuora , ProfitWell , Employ or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bitly revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bitly intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bitly Tech Stack and Enterprise Applications
Bitly ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zuora | Sage Intacct | Zuora Billing | Subscription and Recurring Billing | ERP | n/a | 2017 | 2017 |
In 2017, Bitly implemented Zuora Billing as its Subscription and Recurring Billing platform while migrating billing and accounts data from Sage Intacct. The Zuora Billing deployment targeted subscription lifecycle management and recurring invoicing to centralize billing operations under a single Subscription and Recurring Billing application for finance and revenue operations.
The implementation configured core Zuora Billing capabilities including subscription records, billing runs, invoice generation, account and invoice data models, and custom field mappings to preserve Bitly specific charge and account attributes. Data migration workstreams included extraction and transformation scripts, staged load processes, and validation rules to align Sage Intacct transactional records with Zuora Billing data structures.
Operational coverage focused on finance, accounting, and revenue operations teams responsible for recurring billing and collections. The project formalized handoffs between migration, billing operations, and accounting, and preserved audit trails by retaining Sage Intacct as the source for historical transactions during cutover and reconciliation.
Governance centered on resolving an incomplete data migration by identifying and categorizing problematic errors in the billing process, instituting data validation checkpoints, and creating remediation workflows to correct mismatches before production billing runs. As part of the Zuora Billing deployment Bitly developed an error taxonomy and reconciliation process to prioritize fixes and reduce downstream billing exceptions.
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Subscription and Recurring Billing | ERP |
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2021 | 2021 |
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Bitly HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | Lever by Employ | Applicant Tracking System | HCM | n/a | 2016 | 2016 |
In 2016, Bitly implemented Lever by Employ as its Applicant Tracking System. Lever by Employ is embedded in Bitly's careers site to capture external candidate applications and to manage hiring pipelines for the company's talent acquisition function. The deployment serves Bitly's recruiting and human resources teams, centralizing application intake and pipeline visibility across hiring managers.
The implementation configures core Applicant Tracking System capabilities, including web based candidate intake forms, requisition and opportunity tracking, stage based pipeline management, interview scheduling orchestration, and offer tracking. Governance centered on standardizing hiring stages, configuring role based access for recruiters and hiring managers, and enforcing structured interview feedback workflows to maintain consistent recruiting operations. Lever by Employ functions as the primary ATS on Bitly's website and as the system of record for candidate activity and selection workflows.
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Bitly AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| X.ai | Legacy | X.ai | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Bitly implemented X.ai as part of its Chatbots and Conversational AI adoption, and is listed as a customer on X.ai's website. The engagement centers on deploying X.ai to provide conversational assistant capabilities across internal workflows, with emphasis on scheduling and natural language interactions typical for the Chatbots and Conversational AI category.
The X.ai implementation includes core conversational modules such as natural language understanding, conversational workflow orchestration, and an administrative console for user provisioning and template management. Configuration work focused on conversational intents, response templates, and role based access within the X.ai application to align assistant behavior to Bitly business processes.
Operational scope targeted internal business functions including sales, customer success, and broader productivity use cases, with a staged rollout and governance around admin controls and conversational policy settings. The deployment leveraged X.ai application endpoints and management interfaces to integrate with Bitly operational processes, while governance emphasized centralized administration and template driven conversation management to control assistant behavior.
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Bitly Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2011 | 2011 |
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Bitly Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Intelligent Document Processing | Content Management |
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2020 | 2020 |
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Bitly CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2012 | 2012 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Bitly ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incident Management | ITSM |
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2018 | 2018 |
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Bitly PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2013 | 2013 |
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Bitly IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Bitly
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Bitly Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bitly IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bitly digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Bitly Technographics
Bitly is a Professional Services organization based in United States,
with around 400 employees and annual revenues of $100.0 million.
Bitly operates a diverse technology stack with applications such as
Zuora Billing, Lever by Employ and X.ai,
covering areas like Subscription and Recurring Billing, Applicant Tracking System and Chatbots and Conversational AI.
Bitly has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zuora, Employ and X.ai.
Bitly recently adopted applications including
ProfitWell Metrics in 2021, Salesforce Sales Cloud in 2021 and Exela Digital Mailroom (DMR) in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bitly’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bitly’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bitly technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.