BlaBlaCar
84 Avenue de la Republique,
Paris, 75011,
France
Paris, 75011,
France
33 1 40 59 42 57
Professional Services
BlaBlaCar Technographics
BlaBlaCar Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BlaBlaCar and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 BlaBlaCar employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BlaBlaCar has purchased the following applications: Workday Financial Management for ERP Financial in 2016, Howtank for Chatbots and Conversational AI in 2017, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BlaBlaCar is running and its propensity to invest more and deepen its relationship with Workday , PayPal , Howtank or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BlaBlaCar revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BlaBlaCar intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BlaBlaCar Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Sage 1000 | Workday Financial Management | ERP Financial | ERP Financial Management | n/a | 2016 | 2016 |
In 2016 BlaBlaCar implemented Workday Financial Management as its ERP Financial solution, migrating core accounting functions from Sage 1000 into a single, cloud-based finance application. The deployment targeted consolidation of financial data across the company as it scaled across 22 countries while supporting a 600 person workforce and a global member base.
The implementation configured standard ERP Financial functional modules including a centralized general ledger, accounts payable, accounts receivable, financial consolidation and reporting capabilities, and controls to support period close and continuous accounting workflows. Workday Financial Management was provisioned to provide real-time financial visibility and to standardize back office processes across legal entities.
Operational coverage focused on the finance and back office organization, consolidating multi-country financial records into a single system of record and enabling unified financial performance reporting. Integrations were centered on replacing the Sage 1000 footprint and consolidating transactional finance feeds into Workday Financial Management to reduce fragmentation of financial data.
Governance and rollout emphasized a centralized finance application model, standard operating procedures for accounting and close processes, and execution against a fixed schedule. The program went live on time and on budget, delivering improved efficiency of financial processes and increased visibility into financial performance as stated by the company.
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Howtank | Legacy | Howtank | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, BlaBlaCar implemented Howtank on its public website to provide automated and live conversational support. The Howtank deployment served as a Chatbots and Conversational AI layer embedded in the web customer experience, delivering a site-based chat widget, scripted response flows, and knowledge-driven FAQ handling to surface answers directly within the browser.
Configuration emphasized knowledge base driven intent resolution, escalation rules to route conversations to human agents, and an agent console for conversational handoff and ticket creation. Operational scope covered customer support and community management teams for the BlaBlaCar website in France, with governance centered on conversational script updates, moderation workflows, and periodic tuning of response content based on conversational logs.
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Chatbots and Conversational AI | AI-Powered Application |
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2024 | 2024 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, BlaBlaCar implemented Google Workspace (Formerly Google G-Suite) to establish a unified Collaboration platform. The deployment covered corporate email, calendar, and document collaboration across the company's headcount of approximately 600 employees in France. Public site metadata references Google Apps for Business, corroborating the Google Workspace implementation.
Configuration included core Google Workspace components such as Gmail, Google Calendar, Google Drive and Google Docs, together with centralized account and domain management via the Google Workspace admin console, reflecting Collaboration workflows like shared drives, document co-editing and administrative user provisioning. Operationally the rollout covered core business functions including product, engineering, operations and customer support and encompassed centralized messaging and document workflows. Governance focused on domain-level administration, user provisioning and access controls managed through the Google Workspace admin console.
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2024 | 2024 |
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Customer Analytics | CRM |
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2024 | 2024 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2012 | 2012 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Application Performance Management | ITSM |
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2013 | 2013 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2014 | 2014 |
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Supplier Relationship Management | Procurement |
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2014 | 2014 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2018 | 2018 |
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Treasury Management | TRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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iPaaS (Integration Platform as a Service) | PaaS |
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2023 | 2023 |
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at BlaBlaCar
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by BlaBlaCar Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BlaBlaCar IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BlaBlaCar digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD BlaBlaCar Technographics
BlaBlaCar is a Professional Services organization based in France,
with around 600 employees and annual revenues of $100.0 million.
BlaBlaCar operates a diverse technology stack with applications such as
Workday Financial Management, Howtank and Google Workspace (Formerly Google G-Suite),
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
BlaBlaCar has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workday, Howtank and Google.
BlaBlaCar recently adopted applications including
Olark Live Chat in 2024, Aircall in 2024 and Acoustic Analytics (formerly IBM Tealeaf) in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BlaBlaCar’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BlaBlaCar’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BlaBlaCar technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.