Choices Flooring
5-9 Hobbs Court, Rowville,
Melbourne, 3178, VIC,
Australia
Melbourne, 3178, VIC,
Australia
61 3 9850-9311
Retail
Choices Flooring Technographics
Choices Flooring Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Choices Flooring and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1010 Choices Flooring employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Choices Flooring has purchased the following applications: ELMO Learning Management for Learning and Development in 2021, Microsoft 365 for Collaboration in 2020, Kentico Xperience CMS for Web Content Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Choices Flooring is running and its propensity to invest more and deepen its relationship with ELMO Software , Microsoft , Kentico Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Choices Flooring revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Choices Flooring intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Choices Flooring Tech Stack and Enterprise Applications
Choices Flooring HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ELMO Software | Legacy | ELMO Learning Management | Learning and Development | HCM | n/a | 2021 | 2021 |
In 2021, Choices Flooring implemented ELMO Learning Management as its primary Learning and Development platform. The deployment is delivered via the customer branded subdomain choicesflooring.elmotalent.com.au and is embedded on the company's website to provide centrally hosted access for retail and corporate staff.
ELMO Learning Management was configured to manage standard learning modules including onboarding, product and sales training, compliance modules, assessments, course catalogs, enrollment rules, progression tracking, and reporting. Configuration emphasized role based assignment and learning paths aligned to retail operational roles and corporate functions, with administration consolidated under HR and L&D for content management and reporting.
Operational coverage spans Choices Flooring's Australia workforce including store teams and corporate personnel, supporting company wide induction and recurring compliance training. Governance and workflow restructuring focused on centralized course administration, automated enrollment workflows, and compliance reporting within ELMO Learning Management to standardize training processes across sites.
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Choices Flooring Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Choices Flooring implemented Microsoft 365 as its Collaboration platform. The deployment is publicly referenced on the corporate website and was configured to centralize email, document collaboration, and real time communications across the retail organization in Australia, leveraging Microsoft 365 capabilities such as Exchange, SharePoint, Teams and OneDrive to support cross‑functional collaboration.
The implementation followed a cloud tenant architecture with identity and access managed through Microsoft identity services, and administrative controls applied through the Microsoft 365 admin center to enforce policy, data classification and device access. Operational coverage prioritized corporate staff and retail store teams across Australia, with governance and role based administrative scopes defined to align collaboration workloads with merchandising, store operations and corporate functions.
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Choices Flooring Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kentico Software | Legacy | Kentico Xperience CMS | Web Content Management | Content Management | n/a | 2019 | 2019 |
In 2019, Choices Flooring implemented Kentico Xperience CMS for Web Content Management on its public consumer website. The implementation positions Kentico Xperience CMS as the central content platform for Choices Flooring, a retail company based in Australia.
The deployment centers on web content authoring and site composition using Kentico Xperience CMS capabilities, including page templates, responsive layout management, digital asset management, content staging, and SEO configuration. Content management workflows appear configured for structured publishing, enabling marketing teams to create product pages, promotional landing pages, and informational content with template driven rendering and modular components.
Operational ownership is aligned to corporate marketing and merchandising, with role based authoring and approval workflows to control publishing and content governance across the site. The implementation uses category aligned features of Web Content Management to support ongoing content lifecycle operations, localization of copy, and media asset orchestration for the Choices Flooring website.
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Choices Flooring CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2015 | 2015 |
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Choices Flooring ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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Choices Flooring PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Choices Flooring IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Choices Flooring CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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Web Application Firewalls (WAF), DDoS Protection | CyberSecurity |
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2021 | 2021 |
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Choices Flooring Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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PEO (Professional Employer Organization) | Professional Services |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Choices Flooring
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Administrative Officer | Director | HR | |
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Group Manager | Director | Operations | |
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Office Administrator - HR, Customer service, Sales, Accounting | Manager | HR | |
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Apps Being Evaluated by Choices Flooring Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Choices Flooring IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Choices Flooring digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Choices Flooring Technographics
Choices Flooring is a Retail organization based in Australia,
with around 1010 employees and annual revenues of $150.0 million.
Choices Flooring operates a diverse technology stack with applications such as
ELMO Learning Management, Microsoft 365 and Kentico Xperience CMS,
covering areas like Learning and Development, Collaboration and Web Content Management.
Choices Flooring has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as ELMO Software, Microsoft and Kentico Software.
Choices Flooring recently adopted applications including
Amobee Turn in 2022, Microsoft Clarity in 2022 and Fastly in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Choices Flooring’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Choices Flooring’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Choices Flooring technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.