Bloomberg
731 Lexington Avenue,
New York, 10022, NY,
United States
New York, 10022, NY,
United States
1 212-318-2000
Professional Services
Bloomberg Technographics
Bloomberg Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bloomberg and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 26000 Bloomberg employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bloomberg has purchased the following applications: Klarna Payments for Payment Processing in 2020, GumGum for Artificial Intelligence Marketing in 2020, ArcticDB for Analytics and BI in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bloomberg is running and its propensity to invest more and deepen its relationship with Klarna , Stripe , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bloomberg revenues, which have grown to $13.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bloomberg intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bloomberg Tech Stack and Enterprise Applications
Bloomberg ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Klarna | Legacy | Klarna Payments | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, Bloomberg implemented Klarna Payments as part of its Payment Processing capability on the Bloomberg website. Klarna Payments is used to manage front-end checkout flows and payment orchestration for digital subscriptions and on-site commerce.
The deployment leverages standard Klarna Payments functional modules, including client-side checkout SDKs, hosted payment flows, tokenization for card and account persistence, authorization and capture lifecycle controls, and support for installment or pay-later options where offered. Server-to-server APIs and webhook notifications are configured for settlement events and asynchronous payment status updates, enabling transaction state management across systems. Fraud screening and dispute initiation hooks are included within the payment processing configuration to support operational risk controls.
Integration points focus on the Bloomberg website checkout and subscription billing flows, tying authorization and capture into order creation and fulfillment processes. Reconciliation and reporting feeds are directed to finance and accounting workflows to align settlements and fees with internal ledgers. Customer support and subscription operations consume payment status signals to manage refunds and service inquiries.
Operational governance is aligned across e-commerce product teams, payments operations, and finance, with changes to checkout behavior and refund workflows coordinated through product release cycles. The rollout centers on embedding Klarna Payments into web checkout instrumentation and backend payment event handling rather than a broader platform rearchitecture.
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Payment Processing | ERP |
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2020 | 2020 |
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Bloomberg AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020 Bloomberg began using GumGum on their website. GumGum is deployed as an Artificial Intelligence Marketing solution to provide contextual content analysis and on-site advertising intelligence for Bloomberg.com.
The deployment is implemented at the site level on Bloomberg.com and is configured to analyze page content and creative in real time, aligning with common Artificial Intelligence Marketing capabilities such as semantic tagging, image recognition for visual context, and contextual targeting to inform ad delivery. Implementation uses client-side page instrumentation coupled with server-side inference to classify content and surface contextual signals, enabling automated decisioning for ad placement and creative selection.
Operational integration focuses on the publisher environment, feeding contextual metadata into Bloomberg’s advertising inventory and site templates, and supporting workflows across digital advertising, editorial operations, and marketing teams. Governance responsibilities are handled within Bloomberg’s digital operations, emphasizing content relevance, privacy alignment, and staged rollout across site sections rather than an enterprise systems migration.
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Bloomberg Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ArcticDB | Legacy | ArcticDB | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 |
In 2023 Bloomberg integrated ArcticDB into its BQuant analytics platform to enable quantitative analysts to process, analyse and backtest billions of rows of time series data as part of an Analytics/BI deployment. ArcticDB was embedded in BQuant to handle high volume market data workloads and to accelerate interactive modelling and backtesting workflows for quantitative research.
The implementation positioned ArcticDB as a high performance time series datastore within the BQuant architecture, delivering fast ingest, indexed columnar storage and query acceleration capabilities typical of advanced analytics platforms. Functional focus areas included time series ingestion, historical data retrieval for backtesting, and query performance optimization to support developer productivity in model development and testing.
Operational scope was focused on financial market data and quantitative modelling in the United States, delivered as part of BQuant to Bloomberg quantitative analysts and developer teams. Integration points emphasized direct embedding with BQuant execution and data access layers, and governance centered on platform level provisioning, controlled dataset access for quant teams, and workflow alignment to accelerate analysis pipelines while improving performance and developer productivity.
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Analytics and BI | Analytics and BI |
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2015 | 2016 |
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Analytics and BI | Analytics and BI |
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2018 | 2019 |
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Bloomberg Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2022 | 2023 |
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Bloomberg CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2009 | 2009 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2010 | 2010 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Bloomberg EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Environmental, Social, and Governance (ESG) | EPM |
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2019 | 2019 |
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Bloomberg ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2011 | 2011 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Bloomberg IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Bloomberg
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Bloomberg Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bloomberg IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bloomberg digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Bloomberg Technographics
Bloomberg is a Professional Services organization based in United States,
with around 26000 employees and annual revenues of $13.00 billion.
Bloomberg operates a diverse technology stack with applications such as
Klarna Payments, GumGum and ArcticDB,
covering areas like Payment Processing, Artificial Intelligence Marketing and Analytics and BI.
Bloomberg has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Klarna, GumGum and ArcticDB.
Bloomberg recently adopted applications including
Adeline AI in 2024, ArcticDB in 2023 and Stack Overflow in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bloomberg’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bloomberg’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bloomberg technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.