Greensboro, 27420, NC,
United States
Blu-ecigs Technographics
Blu-ecigs Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Blu-ecigs and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 370 Blu-ecigs employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Blu-ecigs has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2011, Twilio Sendgrid for Transactional Email in 2013, Rackspace Cloud for Application Hosting and Computing Services in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Blu-ecigs is running and its propensity to invest more and deepen its relationship with Oracle , Twilio , SMTP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Blu-ecigs revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Blu-ecigs intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Blu-ecigs Tech Stack and Enterprise Applications
Blu-ecigs ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2011 | 2011 |
In 2011, Blu-ecigs implemented Oracle NetSuite ERP. Oracle NetSuite ERP was adopted as the company ERP Financial platform to centralize transaction accounting and billing operations across its commercial business.
The implementation covered core financial modules including general ledger, accounts payable, accounts receivable, billing and order management, inventory control and fixed asset accounting. Configuration work focused on chart of accounts rationalization, automated period close workflows and rule based transaction posting consistent with ERP Financial best practices.
Operational scope encompassed finance and accounting processes, procurement and warehouse order processing, and sales order entry workflows, aligning transactional operations under a single system of record. The deployment leveraged the cloud native capabilities of Oracle NetSuite ERP to provide consolidated financial data and standardized operational terminology across teams.
Governance and process changes established centralized finance controls, master data stewardship and standardized month end procedures, with formalized role based access and approval workflows. Rollout sequencing included documentation and user training to embed the new ERP Financial procedures into day to day finance and operations workstreams.
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Blu-ecigs PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2013 | 2013 |
In 2013, Blu-ecigs implemented Twilio Sendgrid for Transactional Email on their website. The deployment was focused on site-triggered messages to support e-commerce order confirmations, account notifications, and other customer-facing transactional workflows using Twilio Sendgrid as the email delivery platform.
The implementation leveraged Transactional Email capabilities such as SMTP relay and REST API integration, template-based message composition with dynamic tokens, suppression and bounce handling, and event webhooks for delivery status. Twilio Sendgrid was configured to centralize outbound transactional traffic from the web storefront and to standardize branding and dynamic content across order and account notifications.
Operational ownership rested with web operations and customer service teams, covering the website e-commerce notification layer and related customer communications. Governance activities aligned with common Transactional Email practice, including sender authentication, suppression list management, and monitoring of delivery and engagement events to maintain inbox deliverability for Blu-ecigs.
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Transactional Email | PaaS |
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2015 | 2015 |
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Blu-ecigs IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rackspace Technology | Legacy | Rackspace Cloud | Application Hosting and Computing Services | IaaS | n/a | 2012 | 2012 |
In 2012, Blu-ecigs deployed Rackspace Cloud to host its public website, using the Rackspace Cloud platform as its Application Hosting and Computing Services solution. The implementation focused on external web delivery for Blu-ecigs.com, placing web servers and asset storage in Rackspace Cloud to support the company website and online customer interactions.
The Rackspace Cloud deployment emphasized standard hosting capabilities common to Application Hosting and Computing Services, including virtual server instances for web and application tiers, cloud object storage for media and product assets, and API driven provisioning for automated server lifecycle management. Operational ownership centered on web operations and e-commerce functions, with the configuration supporting marketing content updates and storefront availability through centralized cloud controls and monitoring.
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Blu-ecigs
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Director, IT Governance and Compliance | Director | IT | ||||
| Director, Investor Relations | Director | Finance |
Apps Being Evaluated by Blu-ecigs Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||