AI Buyer Insights:

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Blu-ecigs Tech Stack and Enterprise Applications

Blu-ecigs ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle NetSuite ERP ERP Financial ERP n/a 2011 2011
In 2011, Blu-ecigs implemented Oracle NetSuite ERP. Oracle NetSuite ERP was adopted as the company ERP Financial platform to centralize transaction accounting and billing operations across its commercial business. The implementation covered core financial modules including general ledger, accounts payable, accounts receivable, billing and order management, inventory control and fixed asset accounting. Configuration work focused on chart of accounts rationalization, automated period close workflows and rule based transaction posting consistent with ERP Financial best practices. Operational scope encompassed finance and accounting processes, procurement and warehouse order processing, and sales order entry workflows, aligning transactional operations under a single system of record. The deployment leveraged the cloud native capabilities of Oracle NetSuite ERP to provide consolidated financial data and standardized operational terminology across teams. Governance and process changes established centralized finance controls, master data stewardship and standardized month end procedures, with formalized role based access and approval workflows. Rollout sequencing included documentation and user training to embed the new ERP Financial procedures into day to day finance and operations workstreams.
Blu-ecigs PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Twilio Legacy Twilio Sendgrid Transactional Email PaaS n/a 2013 2013
In 2013, Blu-ecigs implemented Twilio Sendgrid for Transactional Email on their website. The deployment was focused on site-triggered messages to support e-commerce order confirmations, account notifications, and other customer-facing transactional workflows using Twilio Sendgrid as the email delivery platform. The implementation leveraged Transactional Email capabilities such as SMTP relay and REST API integration, template-based message composition with dynamic tokens, suppression and bounce handling, and event webhooks for delivery status. Twilio Sendgrid was configured to centralize outbound transactional traffic from the web storefront and to standardize branding and dynamic content across order and account notifications. Operational ownership rested with web operations and customer service teams, covering the website e-commerce notification layer and related customer communications. Governance activities aligned with common Transactional Email practice, including sender authentication, suppression list management, and monitoring of delivery and engagement events to maintain inbox deliverability for Blu-ecigs.
Transactional Email PaaS 2015 2015
Blu-ecigs IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Rackspace Technology Legacy Rackspace Cloud Application Hosting and Computing Services IaaS n/a 2012 2012
In 2012, Blu-ecigs deployed Rackspace Cloud to host its public website, using the Rackspace Cloud platform as its Application Hosting and Computing Services solution. The implementation focused on external web delivery for Blu-ecigs.com, placing web servers and asset storage in Rackspace Cloud to support the company website and online customer interactions. The Rackspace Cloud deployment emphasized standard hosting capabilities common to Application Hosting and Computing Services, including virtual server instances for web and application tiers, cloud object storage for media and product assets, and API driven provisioning for automated server lifecycle management. Operational ownership centered on web operations and e-commerce functions, with the configuration supporting marketing content updates and storefront availability through centralized cloud controls and monitoring.
Application Hosting and Computing Services IaaS 2016 2016
Content Delivery Network IaaS 2020 2020

IT Decision Makers and Key Stakeholders at Blu-ecigs

First Name Last Name Title Function Department Email Phone
Director, IT Governance and Compliance Director IT
Director, Investor Relations Director Finance

Apps Being Evaluated by Blu-ecigs Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Blu-ecigs IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Blu-ecigs digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Blu-ecigs Technographics
Blu-ecigs is a Communications organization based in United States, with around 370 employees and annual revenues of $60.0 million.
Blu-ecigs operates a diverse technology stack with applications such as Oracle NetSuite ERP, Twilio Sendgrid and Rackspace Cloud, covering areas like ERP Financial, Transactional Email and Application Hosting and Computing Services.
Blu-ecigs has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Oracle, Twilio and Rackspace Technology.
Blu-ecigs recently adopted applications including Cloudflare CDN in 2020, INAP Cloud in 2016 and SMTP Transactional Emails in 2015, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Blu-ecigs’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Blu-ecigs’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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