Blue Apron
28 Liberty Street,
New York, 10005, NY,
United States
New York, 10005, NY,
United States
1 516-767-6492
Retail
Blue Apron Technographics
Blue Apron Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Blue Apron and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1657 Blue Apron employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Blue Apron has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, ADP Workforce Now for Core HR in 2016, Zendesk Chat for Chatbots and Conversational AI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Blue Apron is running and its propensity to invest more and deepen its relationship with Oracle , ADP , Pendo.io or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Blue Apron revenues, which have grown to $470.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Blue Apron intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Blue Apron Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2014 | 2014 |
In 2014, Blue Apron implemented Oracle NetSuite ERP as its ERP Financial platform. The deployment centralized core financial accounting and reporting under Oracle NetSuite ERP, aligning accounting workflows with operational ordering and delivery data for finance reporting.
Configuration work concentrated on feeding ordering and delivery information into NetSuite for reporting purposes. Implementation activities included mapping order and shipment records into financial entries, configuring general ledger posting rules and chart of accounts alignment, and establishing standardized report structures to support month end and managerial finance reporting.
Integrations routed order management and delivery operational feeds into Oracle NetSuite ERP to supply finance with transactional level detail, with finance stakeholders driving data and reporting requirements. Governance shifted reporting ownership and operational reporting workflows toward NetSuite as the consolidated financial record, and the program focused on embedding order and delivery data flows into existing accounting processes.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ADP | Legacy | ADP Workforce Now | Core HR | HCM | n/a | 2016 | 2018 |
In 2016, Blue Apron implemented ADP Workforce Now as part of its Core HR environment. The HR organization had earlier led implementations of Oracle Fusion HCM for Core HR and Benefits and Taleo Enterprise Edition for Recruiting and Onboarding, which established electronic onboarding and automated approval workflows.
ADP Workforce Now was configured to centralize Core HR records and to support payroll and timekeeping integrations. The implementation work included configuration of Core HR data structures, benefits administration alignment with existing HR processes, and provisions for employee stock record maintenance as part of HR operations.
The program included development and testing of integrations to benefit vendors and to Kronos for payroll and timekeeping, and HR led a transition with Payroll off Kronos HRPR into ADP Workforce Now. Operational coverage for the deployment spanned HR, Payroll, Recruiting, and Benefits teams, and the technical scope encompassed data exchanges between ADP Workforce Now, Kronos timekeeping, and external benefits vendors.
Governance and process changes included replacing paper onboarding forms with electronic onboarding, implementing system workflows and approvals to replace manual processes, and conducting a mass data audit for employee stock records. The benefits team managed a broker and vendor transition that produced a stated cost savings of more than 350000 dollars, and HR maintained ongoing stock administration and support for employee option exercises.
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Core HR | HCM |
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2017 | 2018 |
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Digital Adoption | HCM |
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2021 | 2021 |
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Recruiting, Applicant Tracking System | HCM |
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2015 | 2015 |
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Talent Sourcing, Talent Management | HCM |
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2015 | 2018 |
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Workforce Management | HCM |
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2015 | 2015 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017 Blue Apron implemented Zendesk Chat on its public website to provide real-time customer messaging and visitor engagement. The Zendesk Chat implementation sits in the site's front end as an embedded chat widget, forming Blue Apron's Chatbots and Conversational AI layer for web-facing customer interactions. The deployment supports live chat sessions, proactive greetings and session transcript capture to feed web customer service workflows.
Operational ownership is centered on Blue Apron's web customer support teams who monitor the Zendesk Chat console to manage incoming conversations and route customers to agent queues. The implementation provides site-level conversational coverage for order and service inquiries, with chat logs captured to support case handling and agent follow up. Governance focuses on chat queue management and templated response scripting to maintain consistency across web support interactions.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2013 | 2013 |
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Survey and Questionnaire | Collaboration |
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2019 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2014 | 2014 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2012 | 2012 |
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IT Service Management | ITSM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Blue Apron
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Blue Apron Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Blue Apron IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Blue Apron digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Blue Apron Technographics
Blue Apron is a Retail organization based in United States,
with around 1657 employees and annual revenues of $470.0 million.
Blue Apron operates a diverse technology stack with applications such as
Oracle NetSuite ERP, ADP Workforce Now and Zendesk Chat,
covering areas like ERP Financial, Core HR and Chatbots and Conversational AI.
Blue Apron has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, ADP and Zendesk.
Blue Apron recently adopted applications including
Walmart Business in 2022, Pendo Adopt in 2021 and Ruby Live Chat in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Blue Apron’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Blue Apron’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Blue Apron technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.