Blue Chip
650 Dundee Rd,
Northbrook, 60062, IL,
United States
Northbrook, 60062, IL,
United States
1 847-418-8000
Media
Blue Chip Technographics
Blue Chip Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Blue Chip and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 320 Blue Chip employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Blue Chip has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2015, FreeWheel Strata for Agency Management in 2014, Microsoft 365 for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Blue Chip is running and its propensity to invest more and deepen its relationship with Intuit , FreeWheel, A Comcast Company , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Blue Chip revenues, which have grown to $45.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Blue Chip intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Blue Chip Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP Financial Management | n/a | 2015 | 2015 |
In 2015, Blue Chip implemented Intuit Quickbooks Enterprise. Blue Chip deployed Intuit Quickbooks Enterprise as its ERP Financial platform to centralize the Finance department’s daily operational functions across the United States.
The implementation focused on core accounting capabilities including general ledger controls, accounts payable processing with a mandate for fast and accurate AP data entry, accounts receivable management with aging report generation, and month-end P&L preparation and reconciliation to client statements. Governance and workflow changes emphasized finance ownership of error detection and resolution, cross-training of staff on departmental processes, oversight of monthly financial reporting tied to client profitability discussions, and execution of special projects to improve process efficiency and departmental performance.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Strata | Agency Management | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014, Blue Chip implemented FreeWheel Strata, deploying FreeWheel Strata as its Agency Management platform to centralize media order and billing workflows. The rollout targeted the agency's media buying and broadcast stewardship functions to standardize order entry, trafficking, and billing processes.
Configuration emphasized core Agency Management capabilities including campaign order management, spot trafficking, goal input, schedule confirmation, invoice ingestion, and billing reporting. Operational use covered rated market buys, order transmissions to stations and reps, tracking promotional weight, and handling make-goods. The application was referenced in operations as SBMS-Strata and was used to download and code paper invoices into the billing workflow.
Operational coverage included media buyers, assistant buyers, and billing and stewardship staff who trafficked spots, tracked confirmations, and prepared invoices for client submission. Workflows incorporated order transmission, confirmation reconciliation, invoice coding, and report generation to support broadcast buy execution and stewardship. The implementation reinforced traffick-to-bill continuity, order lifecycle management, and stewardship controls.
Governance and process updates included the development of new invoicing and organization procedures to align team responsibilities with the FreeWheel Strata billing and reporting model. Training and procedural changes focused on accurate invoice entry, confirmation reconciliation, and consistent coding for client billing.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Blue Chip implemented Microsoft 365 as its primary Collaboration platform. The Microsoft 365 deployment covers 320 employees in the United States and supports core business functions including internal communications, document collaboration, and enterprise email for the media firm.
Configuration centers on Microsoft 365 core services including Exchange Online for mail and calendaring, SharePoint Online and OneDrive for document libraries and content collaboration, Teams for real time chat and meetings, and Office desktop and web applications for content creation. These functional modules are used to establish shared workspaces, document versioning, and coordinated production workflows typical of media operations.
Architecture is a cloud tenant deployment of Microsoft 365 with centralized tenant administration and user account provisioning to manage corporate users. Blue Chip also exposes Microsoft 365 elements on its public website, reflecting use of Microsoft 365 services beyond internal endpoints. Governance is organized at the tenant level with role based access controls, data classification and retention policy configuration aligned to Collaboration platform best practices.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Analytics, Lead Generation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Blue Chip
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Blue Chip Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Blue Chip IT executives and key decision makers. This section highlights Blue Chip's latest recorded technology evaluations, including Aptean Activplant MES for Manufacturing Execution System on 2025-08-27. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Blue Chip digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Blue Chip Technographics
Blue Chip is a Media organization based in United States,
with around 320 employees and annual revenues of $45.0 million.
Blue Chip operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, FreeWheel Strata and Microsoft 365,
covering areas like ERP Financial, Agency Management and Collaboration.
Blue Chip has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, FreeWheel, A Comcast Company and Microsoft.
Blue Chip recently adopted applications including
DigitalOcean Droplets in 2021, Salesforce Pardot in 2020 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Blue Chip’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Blue Chip’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Blue Chip technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.