Bowling Green, 42104, KY,
United States
BMW of Bowling Green Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by BMW of Bowling Green and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 BMW of Bowling Green employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BMW of Bowling Green has purchased the following applications: Hireology for Recruiting, Applicant Tracking System in 2021, Gubagoo ChatSmart for Chatbots and Conversational AI in 2018, LinkedIn Targeting for Account Based Marketing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BMW of Bowling Green is running and its propensity to invest more and deepen its relationship with Hireology , Gubagoo , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BMW of Bowling Green revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BMW of Bowling Green intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hireology | Legacy | Hireology | Recruiting, Applicant Tracking System | HCM | n/a | 2021 | 2021 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Gubagoo | Legacy | Gubagoo ChatSmart | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | LinkedIn Targeting | Account Based Marketing | CRM | n/a | 2018 | 2018 |
In 2018, BMW of Bowling Green implemented LinkedIn Targeting under the Account Based Marketing category. The vendor was Microsoft and the initiative was scoped to support a small retail dealership with 10 employees, with primary objectives focused on prospecting new customers through LinkedIn targeting, cold calls, and other social media platform targeting. The implementation emphasized lead generation and front-line qualification workflows that feed showroom sales activity.
LinkedIn Targeting was configured to support audience segmentation and targeted campaign execution, combined with lead capture and prequalification processes used by sales staff. Functional capabilities implemented included campaign targeting for neighborhood and business segments, scripted cold call coordination aligned to social outreach, and qualification steps to assess client budget fit before advancing sales conversations. The dealership also operationalized processes to work with banks for individual financial approvals and to inspect and take stock of inventory on the floor as part of the lead to sale sequence.
Operational coverage centered on the sales and service functions within the dealership, with staff networking with local businesses and individuals to extend reach and coordinate appointments for visits and service. Governance focused on workflow standardization for prequalifying clients and scheduling, ensuring sales handoffs to finance and service were managed consistently. The narrative reflects an Account Based Marketing implementation that embeds LinkedIn Targeting into day to day prospecting, qualification, and appointment orchestration at the dealership.
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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