New York, 10016, NY,
United States
Bombora Technographics
Bombora Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bombora and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 260 Bombora employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bombora has purchased the following applications: Sage Intacct for ERP Financial in 2024, Greenhouse ATS for Applicant Tracking System in 2012, Hubspot Live Chat for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bombora is running and its propensity to invest more and deepen its relationship with Sage , Greenhouse , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bombora revenues, which have grown to $49.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bombora intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bombora Tech Stack and Enterprise Applications
Bombora ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage Intacct | ERP Financial | ERP | n/a | 2024 | 2024 |
Bombora implemented Sage Intacct in 2024 to centrally manage its ERP Financial responsibilities. Bombora is using Sage Intacct on their website, and the deployment reflects a cloud-hosted SaaS architecture consistent with the Sage Intacct application model.
Sage Intacct is being used to support core finance and accounting functions, aligning ERP Financial capabilities such as general ledger, accounts payable, accounts receivable, and financial reporting with Bombora business processes. Operational scope centers on finance, accounting, and revenue operations, with governance oriented toward centralized financial controls, standardized chart of accounts, and role-based access for accounting teams. Using Sage Intacct on their website indicates web-facing integration points for billing and invoicing touchpoints, positioning Sage Intacct as Bombora s core ERP Financial system for transactional accounting and consolidated reporting.
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Bombora HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2012 | 2012 |
In 2012, Bombora began using Greenhouse ATS as its Applicant Tracking System on its website, embedding the Greenhouse ATS career site and application flow into corporate hiring channels. The implementation targets core recruiting and talent acquisition functions for a 260 person professional services organization, concentrating on applicant capture and candidate experience through the public careers page.
Greenhouse ATS is configured to support standard Applicant Tracking System workflows, including job posting and distribution from the career site, online application intake, candidate tracking through requisitions, and structured interview workflow capabilities. The deployment aligns with typical ATS modules such as requisition management, candidate pipelines, interview scorecards, offer configuration, and basic hiring analytics, providing a centralized record for applicants and hiring activity.
Operational coverage centers on recruiting and HR teams, with the Greenhouse ATS serving as the primary system of record for open roles and candidate evaluation. Governance has been organized around standardized requisition and interview workflows to centralize hiring procedures and ensure consistent candidate handling via the career site driven application process.
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Bombora AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Bombora deployed Hubspot Live Chat on its public website. The deployment places Hubspot Live Chat squarely in the Chatbots and Conversational AI category to provide real time website messaging for prospect engagement and customer inquiries.
The implementation uses a cloud hosted chat widget embedded in Bombora’s site, configured for real time messaging, proactive chat invitations, canned responses, and transcript capture. Agent routing and queuing were configured to direct sessions to sales and customer success teams, supporting live handoff and asynchronous follow up, while conversation history is retained within the Hubspot Live Chat environment for agent reference and audit.
Operational ownership is centered with web and customer engagement teams, with staffing and response playbooks established to govern chat handling and escalation workflows. The rollout covers Bombora’s primary public site and is structured to feed conversational lead capture and routing into existing marketing, sales, and customer success processes, reflecting a standard vendor hosted chat architecture for a mid market professional services organization.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Bombora Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Event Management | Collaboration |
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2021 | 2021 |
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Survey and Questionnaire | Collaboration |
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2021 | 2021 |
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Bombora CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2018 | 2018 |
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CRM | CRM |
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2019 | 2019 |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Enablement | CRM |
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2020 | 2020 |
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Bombora ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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Bombora TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Bombora PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Bombora IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Bombora
| First Name | Last Name | Title | Function | Department | Phone | |
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| CFO | CXO | Finance | ||||
| Accounting Manager | Manager | Finance | ||||
| Director of Finance | Director | Finance |
Apps Being Evaluated by Bombora Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||