BonLook
Chateau St-Ambroise, 4020 St Ambroise St Suite 499,
Montreal, H4C 2C7, QC,
Canada
Montreal, H4C 2C7, QC,
Canada
1 877-755-6659
Retail
BonLook Technographics
BonLook Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BonLook and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 BonLook employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BonLook has purchased the following applications: Amazon Pay for Payment Processing in 2021, FreeWheel Demandsuite for Agency Management in 2023, Zendesk Chat for Chatbots and Conversational AI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BonLook is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Apple , FreeWheel, A Comcast Company or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BonLook revenues, which have grown to $22.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BonLook intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BonLook Tech Stack and Enterprise Applications
BonLook ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon Pay | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021 BonLook implemented Amazon Pay as its Payment Processing solution on its consumer e-commerce site bonlook.ca. The Amazon Pay integration is embedded into the public checkout flow to handle payment authorization, tokenization and buyer authentication, using Amazon Pay APIs and front-end payment widgets alongside server-side order capture. Amazon Pay is used to present Amazon account payment options within BonLook's checkout and to manage payment session state between the browser and the merchant backend.
The implementation scope is focused on online commerce and impacts the e-commerce, payments operations and customer service functions that support order capture and payment reconciliation. Governance rests with BonLook's web product and payments operations teams, who managed checkout UI updates, consent and authentication flows, and merchant-side reconciliation processes. Amazon Pay is the active Payment Processing application on the site and is operated as part of BonLook's merchant payment stack hosted on its web platform.
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Payment Processing | ERP |
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2021 | 2021 |
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BonLook ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023 BonLook implemented FreeWheel Demandsuite on its public-facing website, establishing a new Agency Management capability for digital advertising and demand orchestration. The FreeWheel Demandsuite deployment is active on BonLook.ca and is positioned to manage external demand and ad inventory for the retailer's online media placements.
The implementation centers on Agency Management functions common to publisher and retailer ad stacks, including demand-side ad decisioning, campaign trafficking and prioritization, and reporting modules that handle inventory allocation and ad delivery logic. Configuration appears focused on web delivery workflows, aligning campaign setup, creative targeting rules, and measurement feeds with the application platform.
Integrations are scoped to the website ad delivery layer, where FreeWheel Demandsuite coordinates ad calls and tag management for BonLook.ca pages. Operational coverage spans e-commerce and marketing touchpoints on the site, with the application serving as the central demand orchestration component for digital inventory used by marketing, ad operations, and commerce teams.
Governance for the FreeWheel Demandsuite instance is organized around campaign lifecycle processes, including trafficking, inventory controls, and reporting workflows within BonLook's marketing and ad operations functions. The narrative reflects an implementation focused on embedding FreeWheel Demandsuite into the retailer's online ad stack, delivering Agency Management capabilities at the site level.
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BonLook AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, BonLook implemented Zendesk Chat as a website-embedded customer engagement layer. The deployment places Zendesk Chat on bonlook.com to handle real-time customer interactions, aligning the implementation with the Chatbots and Conversational AI category and supporting retail-facing online support workflows.
Zendesk Chat was configured to deliver live chat sessions, canned responses, proactive messaging triggers, chat transcript capture, and basic routing to available agents, which are standard capabilities within Chatbots and Conversational AI. The configuration emphasized a web widget for visitor engagement and an agent console for handling sessions and maintaining conversational records.
Operational scope focused on customer support and e-commerce service functions, with agents using scripted replies and session logs to manage inquiries and follow-up. Governance considerations included agent availability scheduling, routing rules for chat assignment, and standardized chat handling procedures to align Zendesk Chat with BonLooks existing customer service workflows.
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BonLook Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2013 | 2013 |
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Online Meeting Scheduling | Collaboration |
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2021 | 2021 |
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BonLook Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2018 | 2018 |
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BonLook eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2019 | 2019 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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BonLook CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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BonLook ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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BonLook PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2013 | 2013 |
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BonLook IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at BonLook
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by BonLook Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BonLook IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BonLook digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD BonLook Technographics
BonLook is a Retail organization based in Canada,
with around 200 employees and annual revenues of $22.0 million.
BonLook operates a diverse technology stack with applications such as
Amazon Pay, FreeWheel Demandsuite and Zendesk Chat,
covering areas like Payment Processing, Agency Management and Chatbots and Conversational AI.
BonLook has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Amazon Web Services (AWS), FreeWheel, A Comcast Company and Zendesk.
BonLook recently adopted applications including
FreeWheel Demandsuite in 2023, Magnite (ex Rubicon Project) in 2023 and Teads Platform in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BonLook’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BonLook’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BonLook technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.