boohoo.com
boohoo.com Technographics
boohoo.com Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by boohoo.com and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 boohoo.com employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that boohoo.com has purchased the following applications: Sage 200 for ERP Financial in 2017, Eploy Applicant Tracking System for Applicant Tracking System, Candidate Relationship Management in 2018, Fullstory Anywhere for Data Warehouse in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems boohoo.com is running and its propensity to invest more and deepen its relationship with Sage , Afterpay , Adyen or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing boohoo.com revenues, which have grown to $130.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for boohoo.com intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
boohoo.com Tech Stack and Enterprise Applications
boohoo.com ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage 200 | ERP Financial | ERP | n/a | 2017 | 2017 |
In 2017 boohoo.com deployed Sage 200 as its ERP Financial application at its Burnley packing site, supporting warehouse and returns workflows from November 2017 through June 2018. The implementation was focused on site-level inventory and returns processes within the Processing Division inbound function and later the Returning Division, operating on 12 hours daily shifts.
Operational configuration mapped common warehouse tasks to Sage 200 transaction workflows. Staff executed counting and first level quality control, stock processing including labeling, kimballing, packing and repacking, quality checking, palletizing and pallet marshalling, with those stock movements recorded against inventory transactions. In the Returning Division the workstream included receiving returned parcels, inspection for defects and incorrect labeling, repacking and cleaning of salable items, and explicit crediting of items into the ERP using Sage 200.
Scope and governance were site centric, covering the Processing Division, Inbound Department and Returning Division at Burnley, with procedural controls oriented around shop floor handoff and verification points. The narrative ties physical handling activities to financial and inventory records in Sage 200, showing the application used to record credits and inventory adjustments resulting from returns and inbound stock processing.
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2019 | 2019 |
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Payment Processing | ERP |
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2019 | 2019 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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boohoo.com HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Eploy | Legacy | Eploy Applicant Tracking System | Applicant Tracking System, Candidate Relationship Management | HCM | n/a | 2018 | 2018 |
In 2018, boohoo.com implemented Eploy Applicant Tracking System. The implementation positioned Eploy Applicant Tracking System as the primary platform for the company’s online candidate intake and recruiting orchestration.
The deployment uses Eploy Applicant Tracking System on boohoo.com's public website to publish vacancies and capture candidate applications, reflecting Applicant Tracking System,Candidate Relationship Management capabilities. Configuration work concentrated on job posting management, candidate profile capture, pipeline staging, interview scheduling, and automated candidate communications, consistent with standard ATS and CRM functional modules.
Operational coverage centers on talent acquisition and HR recruiting functions at boohoo.com in the United Kingdom, with the system embedded in the corporate career site to maintain end to end candidate flows. Governance emphasized centralized configuration for screening stages, role based access for recruiters and hiring managers, and standardized pipeline ownership and workflow rules to support recruiting operations.
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boohoo.com Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullStory | Legacy | Fullstory Anywhere | Data Warehouse | Analytics and BI | n/a | 2024 | 2024 |
In 2024 boohoo.com implemented FullStory Anywhere to centralize behavioral analytics exports and extend observability into its Data Warehouse. The implementation was positioned to unify session and event level behavioral data and expand analytics across merchandising, marketing and product teams to support broader BI and modeling use cases.
FullStory Anywhere was configured to capture session replay and event streams with schema mapping and automated export workflows for warehouse ingestion. Configuration work emphasized event taxonomy alignment and table partitioning patterns to make FullStory Anywhere exports consumable by analytics tooling and data science workflows.
Integration used FullStory Data Direct exports into Google BigQuery via FullStory Anywhere Warehouse, enabling analysts and data scientists to join behavioral signals with transactional and product data. Governance focused on shared event definitions and access controls to standardize reporting and analytics across merchandising, marketing and product functions, supporting a more data driven culture and optimizing customer journeys as described by FullStory.
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boohoo.com Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2021 | 2021 |
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boohoo.com Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2019 | 2019 |
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Digital Signing | Content Management |
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2022 | 2022 |
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boohoo.com eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2014 | 2014 |
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eCommerce | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Product Information Management | eCommerce |
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2018 | 2018 |
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boohoo.com CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Partner Relationship Management | CRM |
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2009 | 2009 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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boohoo.com ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2023 | 2023 |
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boohoo.com TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2024 | 2024 |
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boohoo.com PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2017 | 2017 |
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boohoo.com IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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boohoo.com CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at boohoo.com
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by boohoo.com Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from boohoo.com IT executives and key decision makers. This section highlights boohoo.com's latest recorded technology evaluations, including Sentiment.io for Chatbots and Conversational AI on 2025-08-04. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the boohoo.com digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD boohoo.com Technographics
boohoo.com is a Retail organization based in United Kingdom,
with around 400 employees and annual revenues of $130.0 million.
boohoo.com operates a diverse technology stack with applications such as
Sage 200, Eploy Applicant Tracking System and Fullstory Anywhere,
covering areas like ERP Financial, Applicant Tracking System, Candidate Relationship Management and Data Warehouse.
boohoo.com has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, Eploy and FullStory.
boohoo.com recently adopted applications including
Fullstory Anywhere in 2024, FORM OpX in 2024 and Freshservice in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of boohoo.com’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates boohoo.com’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete boohoo.com technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.