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● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

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● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

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● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

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● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

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● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

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● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

Booker Trans

4250 E Loop 335 N,
Amarillo, 79108, TX,
United States

https://www.bookertrans.com/

1 806-335-3330

Transportation

Booker Trans Technographics

Booker Trans Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Booker Trans and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 380 Booker Trans employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Booker Trans has purchased the following applications: Pure Chat for Chatbots and Conversational AI in 2014, Stormboard for Collaboration in 2017, Duda CMS platform for Content Management in 2019 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Booker Trans is running and its propensity to invest more and deepen its relationship with Pure Chat Inc , Zendesk , Stormboard or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Booker Trans revenues, which have grown to $114.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Booker Trans intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Booker Trans Tech Stack and Enterprise Applications

Booker Trans AI-Powered Application

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Pure Chat Inc	Legacy	Pure Chat	Chatbots and Conversational AI	AI-Powered Application	n/a	2014	2014
			Chatbots and Conversational AI	AI-Powered Application		2017	2017

Booker Trans Collaboration

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Stormboard	Legacy	Stormboard	Collaboration	Collaboration	n/a	2017	2017	In 2017, Booker Transportation began using Stormboard to support a geographically distributed operations team in its operations and logistics function. The deployment used Stormboard as a Collaboration application across its US locations to centralize problem identification, remote decision-making, and cross-site coordination for carrier operations. Booker configured Stormboard boards and reusable templates, notably using de Bono Six Thinking Hats templates, to structure problem-solving sessions and operational issue resolution. The implementation prioritized ease of adoption and template-driven workflows, enabling remote teams to capture ideas, prioritize actions, and document decisions consistently. Governance focused on standardized meeting practices and centralized boards to streamline issue resolution across the carrier's sites and align operations and logistics workflows with collaborative processes.
			Collaboration	Collaboration		2013	2013
			Collaboration	Collaboration		2015	2015
			Collaboration	Collaboration		2024	2024
			PBX, VoiP and Phone Systems	Collaboration		2015	2015

Booker Trans Content Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Duda	Legacy	Duda CMS platform	Content Management	Content Management	n/a	2019	2019
			Web Content Management	Content Management		2025	2025

Booker Trans eCommerce

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			eCommerce	eCommerce		2021	2021

Booker Trans CRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Marketing Analytics	CRM		2017	2017
			Marketing Automation	CRM		2014	2014
			Tag Management	CRM		2018	2018

Booker Trans ITSM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Application Performance Management	ITSM		2019	2019

Booker Trans TRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Governance, Risk and Compliance	TRM		2021	2021
			Governance, Risk and Compliance	TRM		2022	2022

Booker Trans PaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Apps Development	PaaS		2014	2014
			Apps Development	PaaS		2018	2018

Booker Trans IaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Application Hosting and Computing Services	IaaS		2013	2013
			Application Hosting and Computing Services	IaaS		2014	2014
			Application Hosting and Computing Services	IaaS		2020	2020
			Application Hosting and Computing Services	IaaS		2022	2022
			Content Delivery Network	IaaS		2017	2017
			Content Delivery Network	IaaS		2017	2017
			Content Delivery Network	IaaS		2019	2019
			Content Delivery Network	IaaS		2024	2024
			Domain Name System (DNS)	IaaS		2013	2013
			Domain Name System (DNS)	IaaS		2016	2016
			Network Management and Monitoring	IaaS		2021	2021

Booker Trans CyberSecurity

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Application Security (AppSec)	CyberSecurity		2017	2017
			Secure Sockets Layer (SSL)	CyberSecurity		2019	2019

IT Decision Makers and Key Stakeholders at Booker Trans

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by Booker Trans Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Booker Trans IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Booker Trans digital transformation priorities and AI adoption trends.

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD Booker Trans Technographics

Booker Trans is a Transportation organization based in United States, with around 380 employees and annual revenues of $114.0 million.

Booker Trans operates a diverse technology stack with applications such as Pure Chat, Stormboard and Duda CMS platform, covering areas like Chatbots and Conversational AI, Collaboration and Content Management.

Booker Trans has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Pure Chat Inc, Stormboard and Duda.

Booker Trans recently adopted applications including WordPress in 2025, Slack Connect in 2024 and Cloudflare CDN in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Booker Trans’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Booker Trans’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Booker Trans technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.