Booker
22 Cortlandt Street, 18th Floor,
New York, 10007, NY,
United States
New York, 10007, NY,
United States
1 866-966-9798
Professional Services
Booker Technographics
Booker Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Booker and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 320 Booker employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Booker has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, TeamSupport SnapEngage for Chatbots and Conversational AI in 2014, Cisco Webex Meetings for Audio Video and Web Conferencing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Booker is running and its propensity to invest more and deepen its relationship with Oracle , TeamSupport , Drift or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Booker revenues, which have grown to $90.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Booker intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Booker Tech Stack and Enterprise Applications
Booker ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Booker implemented Oracle NetSuite ERP to consolidate and standardize its core finance and accounting systems. The deployment targeted ERP Financial capabilities to support the companys accounting, billing, and financial close processes.
The Oracle NetSuite ERP rollout emphasized financial management modules, including general ledger, accounts payable, accounts receivable, billing, and fixed asset accounting. Configuration work focused on a standardized chart of accounts, automated period close workflows, revenue and billing configuration aligned to professional services billing patterns, and role based access controls for finance and accounting users.
The solution was deployed as a cloud hosted SaaS instance of Oracle NetSuite ERP, reflecting a centralized architecture for Booker’s finance function across its United States operations. Deployment scope covered the corporate finance and accounting teams, with tenant level configuration used to enforce accounting policies and transaction controls.
Governance changes included formalized month end close cadence, ownership for account reconciliations, and change control for financial configuration items. Process updates centralized transactional processing and reporting within Oracle NetSuite ERP to reduce manual consolidation work and to create a single source of financial truth for Booker’s finance organization.
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Booker AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TeamSupport | Legacy | TeamSupport SnapEngage | Chatbots and Conversational AI | AI-Powered Application | n/a | 2014 | 2014 |
In 2014, Booker implemented TeamSupport SnapEngage on its customer-facing website. TeamSupport SnapEngage is deployed as a Chatbots and Conversational AI solution to provide real time conversational support through an embedded web chat interface. Booker TeamSupport SnapEngage Chatbots and Conversational AI supports the companys customer service and sales inquiry workflows.
The implementation centers on a web chat widget delivering automated conversational handling and agent assisted sessions, consistent with Chatbots and Conversational AI capabilities. Configuration work included conversation scripting, canned responses for common queries, session routing to support agents, and lead capture flows embedded in the chat interaction. These functional modules are aligned to streamline inbound support requests and capture prospect context before agent takeover.
Operationally the deployment is scoped to Bookers public website and aligned to the customer support team and front line sales intake. Governance emphasis was placed on chat response processes, agent assignment rules, and content maintenance for scripted answers to ensure consistent customer interactions. The narrative focuses on the architecture and functional coverage of TeamSupport SnapEngage as implemented by Booker, with the application serving as the web channel for conversational support.
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Booker Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018, Booker implemented Cisco Webex Meetings as its Audio Video and Web Conferencing solution. Booker uses Cisco Webex Meetings to enable client-facing virtual consultations and to standardize internal collaboration across its professional services teams.
The deployment is embedded on Booker's public website to allow direct session launches from booking flows, leveraging Cisco Webex Meetings capabilities such as meeting scheduling, video conferencing, screen sharing, and session recording. Configuration emphasizes web-based access and meeting templates to align with client appointment workflows and consultant-led sessions.
Operational coverage centers on Booker’s professional services and client success functions within the United States, with governance focused on standardized scheduling policies, meeting access controls, and centralized administration of user accounts and conferencing settings. Cisco Webex Meetings is positioned as the primary Audio Video and Web Conferencing application supporting Booker’s client engagement and internal collaboration processes.
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Booker Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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Booker CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2016 | 2016 |
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing, Sales Engagement | CRM |
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2015 | 2015 |
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Call Center | CRM |
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2016 | 2017 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2013 | 2013 |
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Booker ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Booker TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Booker PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Booker IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Booker CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Booker
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Executive Officer | CXO | Finance | |
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Chief Operating Officer and Chief Financial Officer | CXO | Finance | |
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VP, Marketing | VP | Marketing | |
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Apps Being Evaluated by Booker Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Booker IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Booker digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Booker Technographics
Booker is a Professional Services organization based in United States,
with around 320 employees and annual revenues of $90.0 million.
Booker operates a diverse technology stack with applications such as
Oracle NetSuite ERP, TeamSupport SnapEngage and Cisco Webex Meetings,
covering areas like ERP Financial, Chatbots and Conversational AI and Audio Video and Web Conferencing.
Booker has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, TeamSupport and Cisco Systems.
Booker recently adopted applications including
Cloudflare CDN in 2021, Fastly in 2021 and LiveChat in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Booker’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Booker’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Booker technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.