Alpharetta, 30022, GA,
United States
Boosterthon Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Boosterthon and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 Boosterthon employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Boosterthon has purchased the following applications: HubSpot Marketing Hub for Account Based Marketing, Sales Engagement in 2018, DigitalOcean Droplets for Application Hosting and Computing Services in 2017, Hubspot Live Chat for Chatbots and Conversational AI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Boosterthon is running and its propensity to invest more and deepen its relationship with HubSpot , DigitalOcean , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Boosterthon revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Boosterthon intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| HubSpot | Legacy | HubSpot Marketing Hub | Account Based Marketing, Sales Engagement | CRM | n/a | 2018 | 2019 | In 2018 Boosterthon deployed HubSpot Marketing Hub to centralize marketing operations within the Account Based Marketing,Sales Engagement category. The implementation supported the marketing organization at Boosterthon and the broader go to market funnel, with leadership responsible for websites, digital content, social media, SEO, email marketing, paid media, and public relations. HubSpot Marketing Hub was provisioned to provide a unified CRM, Email, CMS, Social, Paid Ads, and Reporting surface, and configured to support automated content drips and inbound lead capture workflows. Functional modules implemented included email campaigns, CMS content management, paid ads tracking, social publishing, and consolidated marketing reporting. Integrations were defined with Salesforce and SalesLoft to create data unity and a clear client journey between marketing and sales, enabling synchronized contact and opportunity state across systems. Operational coverage included marketing and sales handoffs within the sales funnel, with the toolset orchestrating lead routing and nurturing. Governance and process changes included a content strategy and a cross functional editorial team to execute digital strategy, plus defined client journey touchpoints used to customize messaging and drips. The implementation included role level development and mentoring, with direct management of a Digital Brand Specialist and an Associate Marketing Coordinator to sustain content operations. The project produced measurable channel outcomes as documented, including a 34 percent increase in inbound and outbound leads in six months, an 85 percent reduction in bogus leads in the first year after website optimization, and a 38 percent increase in website traffic in the first six months post launch. HubSpot Marketing Hub served as the central platform for those outcomes by unifying CRM, marketing automation, and reporting. | |
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CRM | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| DigitalOcean | Legacy | DigitalOcean Droplets | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 | ||
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Digital Signing | Content Management |
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2018 | 2018 |
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Web Content Management | Content Management |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Learning and Development | HCM |
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2015 | 2015 |
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