Palmerston North, 4414,
New Zealand
Booth's Logistics Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Booth's Logistics and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Booth's Logistics employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Booth's Logistics has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, Joomla 3.9 for Web Content Management in 2015, 3PL Warehouse Manager for Warehouse Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Booth's Logistics is running and its propensity to invest more and deepen its relationship with Google , Microsoft , CodeTwo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Booth's Logistics revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Booth's Logistics intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Joomla | Legacy | Joomla 3.9 | Web Content Management | Content Management | n/a | 2015 | 2015 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Extensiv | Legacy | 3PL Warehouse Manager | Warehouse Management | SCM | n/a | 2024 | 2024 |
In 2024, Booth's Logistics deployed 3PL Warehouse Manager to address core Warehouse Management requirements. Booth's Logistics is an 800-employee transportation firm in New Zealand, and the company surfaces 3PL Warehouse Manager on their website to provide customer-facing logistics functionality and service access.
The implementation configures standard Warehouse Management capabilities including multi-client inventory segregation, inbound receiving and putaway, outbound order management and pick and pack workflows, cycle counting and barcode-based inventory control, and billing and invoicing for third party logistics operations. The 3PL Warehouse Manager deployment emphasizes client portal access and operational reporting, aligning functionality with fulfillment, inventory accuracy, and invoicing processes typical of a 3PL environment.
The application is exposed through Booth's Logistics public website to enable customer self-service for order entry and shipment visibility, linking eCommerce facing touchpoints to warehouse operations. Operational coverage centers on Booth's Logistics warehousing and fulfillment operations in New Zealand, with the configuration supporting tenant separation and role-based access for client accounts and internal warehouse staff.
Governance is organized around role based permissions, client onboarding workflows, and operational standard operating procedures for receiving, picking, and billing, creating audit trails and transactional records for client chargeback. Change control and process documentation accompany the rollout to ensure consistent operational use of 3PL Warehouse Manager across warehouse teams and client interactions.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Support | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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