Reichshof, 51580,
Germany
Borgard Verlag Technographics
Borgard Verlag Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Borgard Verlag and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 17 Borgard Verlag employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Borgard Verlag has purchased the following applications: WooCommerce for eCommerce in 2022, Google Tag Manager for Tag Management in 2018, Optimole CDN for Content Delivery Network in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Borgard Verlag is running and its propensity to invest more and deepen its relationship with Automattic , Google , Optimole or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Borgard Verlag revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Borgard Verlag intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Borgard Verlag Tech Stack and Enterprise Applications
Borgard Verlag eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022 Borgard Verlag implemented WooCommerce on its public website using Automattic's WordPress commerce platform to enable direct online sales and storefront functionality. The deployment uses the WooCommerce plugin as the primary eCommerce engine, providing product listing, shopping cart, checkout, and order capture features integrated into the site. This implementation situates WooCommerce to support Borgard Verlag's publishing catalog and online ordering workflows for its small publisher operations.
Configuration emphasizes catalog management, product metadata, pricing controls, order management, and storefront content management, reflecting standard eCommerce modules within WooCommerce. Operational scope covers sales, marketing, and fulfillment related to the publishing business, with commerce administration performed through the WordPress administrative interface. Governance is oriented around content and product lifecycle controls and catalog update workflows, aligning Borgard Verlag WooCommerce eCommerce capabilities with its business functions.
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Borgard Verlag CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Tag Manager | Tag Management | CRM | n/a | 2018 | 2018 |
In 2018, Borgard Verlag implemented Google Tag Manager to manage client-side tagging on its corporate website. The deployment uses a Google Tag Manager container snippet embedded site-wide, providing an orchestration layer for tags, triggers, and variables to support the publisher's web pages and digital content delivery, reflecting a Tag Management approach for marketing and analytics workflows.
Functional configuration aligns with Tag Management patterns, including use of tag templates, custom HTML tags, trigger-based event firing, and variable-driven configuration to reduce direct code changes to the website. Operational governance is concentrated with the web or marketing owner at Borgard Verlag, leveraging built-in GTM versioning and container publishing controls for change management, and the overall operational scope is limited to the company website and associated digital publishing processes.
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Borgard Verlag IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Optimole | Legacy | Optimole CDN | Content Delivery Network | IaaS | n/a | 2020 | 2020 |
In 2020, Borgard Verlag implemented Optimole CDN on its public website. The Optimole CDN deployment is configured to deliver images and static assets using standard Content Delivery Network capabilities, including edge caching, automated image optimization and format negotiation to accelerate page rendering. The implementation was scoped to the corporate website and online content pipeline for the 17 person publishing firm, making Optimole CDN the primary distribution layer for media and static resources.
Operational control for the Optimole CDN configuration is managed through the site’s content workflow, with web content owners maintaining cache-control policies, asset versioning and image optimization rules. The deployment impacts web operations and marketing functions by externalizing media delivery to the Content Delivery Network layer, leveraging edge delivery and caching to minimize repeated origin fetches and to streamline responsive media serving for public-facing pages.
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IT Decision Makers and Key Stakeholders at Borgard Verlag
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|---|---|---|---|---|---|---|
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Apps Being Evaluated by Borgard Verlag Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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