Dundalk, A91 Y899,
Ireland
Boylesports Ireland Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Boylesports Ireland and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Boylesports Ireland employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Boylesports Ireland has purchased the following applications: WordPress for Web Content Management in 2012, Route101 Customer Analytics for Customer Analytics in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Boylesports Ireland is running and its propensity to invest more and deepen its relationship with Automattic , Route101 , Xtremepush or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Boylesports Ireland revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Boylesports Ireland intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WordPress | Web Content Management | Content Management | n/a | 2012 | 2012 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Route101 | Legacy | Route101 Customer Analytics | Customer Analytics | CRM | n/a | 2025 | 2025 |
In 2025 Boylesports Ireland implemented Route101 Customer Analytics, deploying Customer Analytics capabilities to support its customer service and contact centre operations. The engagement targeted customer experience workflows and reporting, positioning Route101 Customer Analytics as the central analytics layer for support performance and self-service adoption.
Route101 optimized Boylesports' Zendesk implementation to introduce automation, enhanced self-service and improved reporting and dashboards. Functional workstreams included automation of support routing and case handling, configuration of self-service knowledge base and conversational deflection, and deployment of consolidated reporting and dashboard capabilities to surface contact drivers and agent performance.
The implementation integrated directly with Zendesk and was operationally focused on the Dundalk contact centre and wider customer service function. Governance and process changes centered on embedding automated workflows and self-service first handling, with reporting used to monitor contact volumes and channel shifts. Outcomes stated in the engagement include a 50% reduction in overall customer contact and sharp drops in chats and calls across its Dundalk contact centre, and module usage for analytics and reporting is inferred from the case results and the vendor description, reporting and dashboard improvements were highlighted but specific analytics module names were not stated.
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Customer Loyalty | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2020 | 2020 |
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