BP International
8 Austin Road, Tsim Sha Tsui, Kowloon,,
Hong Kong, x,
Hong Kong
Hong Kong, x,
Hong Kong
852 2376-1111
Leisure and Hospitality
BP International Technographics
BP International Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BP International and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 BP International employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BP International has purchased the following applications: Sojern for Guest Management in 2018, ActiveDocs for Document Management in 2014, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BP International is running and its propensity to invest more and deepen its relationship with Sojern , ActiveDocs , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BP International revenues, which have grown to $16.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BP International intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BP International Tech Stack and Enterprise Applications
BP International ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sojern | Legacy | Sojern | Guest Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, BP International implemented Sojern on its website to support Guest Management workflows. BP International is a Hong Kong based leisure and hospitality operator with about 150 employees and the Sojern deployment is targeted at website-driven guest acquisition and engagement for its regional property portfolio.
The Sojern implementation centers on website-level audience capture and guest profile enrichment consistent with Guest Management applications. Configuration emphasizes site tagging to capture browsing intent and reservation funnel signals, enabling campaign orchestration, audience remarketing, and personalization of direct booking touchpoints. Sojern is used to instrument visitor behavior on the corporate site, feeding behavioral signals into the property’s booking and marketing processes.
Operational ownership is aligned to the digital marketing and reservations teams, with configuration and tag management performed at the website level for the Hong Kong site. Governance considerations include managing web consent and guest data capture as part of ongoing campaign operations, and the implementation scope is limited to the company website rather than enterprise back-office systems.
|
BP International Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ActiveDocs | Legacy | ActiveDocs | Document Management | Content Management | n/a | 2014 | 2014 |
In 2014, BP International implemented ActiveDocs Opus to automate high volume, high value document generation in human resources. ActiveDocs Opus was deployed as a document automation and compliance solution in the Document Management category to generate offer letters, contracts, and policy documents tailored by country, site, and employee position.
The deployment centered on the ActiveDocs Opus Rules Engine and template management capability, where the Rules Engine evaluates all input parameters at the time of document creation and populates legal clauses, terms, and conditions based on the relevant business rules. Template Designers used ActiveDocs Opus Template functionality together with ActiveDocs Opus Data Views to assemble templates that consume disparate data without deep IT involvement, and the platform enforces use of the latest template version to keep policies and terms current.
Integrations were configured to pull source data from SAP, BrassRing, and other corporate repositories, enabling document creation from multiple systems through ActiveDocs Opus Data Views. End users access a simple web based wizard where data is populated automatically or selected from the appropriate sources, and the system supports multi language output while presenting the document creator interface in the user s preferred language.
Operational coverage focused on human resources across countries and sites, with document generation scoped to position level rules and local compliance needs. The implementation emphasized automated rules evaluation and template version governance to ensure consistent application of up to date policies and to make the document creation process seamless despite numerous disparate data sources.
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BP International CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2020 | 2020 |
In 2020, BP International implemented Xandr Invest (ex AppNexus DSP) as its Digital Advertising Platform on the corporate website. The deployment centered on site-level ad tag installation and platform-side campaign management, using Xandr Invest to operate programmatic bidding, audience targeting, creative trafficking, and reporting capabilities typical of a demand side platform. Configuration focused on campaign structures, creative sets, bid strategies, and reporting views to support ongoing ad operations and media buy control.
BP International uses Xandr Invest (ex AppNexus DSP) to support marketing and customer acquisition functions for its Hong Kong online presence, with the marketing team handling campaign setup, creative uploads, and performance monitoring. Governance was organized around tag governance, campaign approval workflows, and centralized budget controls within the platform, coupled with site integration for ad delivery and analytics instrumentation to enable campaign measurement. The implementation reflects a lightweight DSP architecture aligned to a 150-employee leisure and hospitality operator, with operational scope concentrated on the company website and digital marketing activities.
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BP International IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at BP International
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by BP International Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BP International IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BP International digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD BP International Technographics
BP International is a Leisure and Hospitality organization based in Hong Kong,
with around 150 employees and annual revenues of $16.0 million.
BP International operates a diverse technology stack with applications such as
Sojern, ActiveDocs and Xandr Invest (ex AppNexus DSP),
covering areas like Guest Management, Document Management and Digital Advertising Platform.
BP International has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sojern, ActiveDocs and Microsoft.
BP International recently adopted applications including
Xandr Invest (ex AppNexus DSP) in 2020, Sojern in 2018 and Microsoft Azure Cloud Services in 2016,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BP International’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BP International’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BP International technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.