Brake Masters
6179 E.Broadway,
Tucson, 85711, AZ,
United States
Tucson, 85711, AZ,
United States
1 520-512-0000
Distribution
Brake Masters Technographics
Brake Masters Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brake Masters and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Brake Masters employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brake Masters has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2015, Hotjar for Customer Experience in 2020, Lumen Cloud (ex CenturyLink) for Application Hosting and Computing Services in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brake Masters is running and its propensity to invest more and deepen its relationship with Intuit , Contentsquare , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brake Masters revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brake Masters intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brake Masters Tech Stack and Enterprise Applications
Brake Masters ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2015 | 2015 |
In 2015, Brake Masters implemented Intuit Quickbooks Enterprise to consolidate core financial operations. The Intuit Quickbooks Enterprise deployment targeted ERP Financial capabilities to support the company's distribution accounting and control needs, sized for a mid-market organization with approximately 500 employees.
The implementation emphasized general ledger, accounts payable, accounts receivable, invoicing, inventory linked financials and period close controls, aligning transactional accounting with order to cash and procure to pay workflows. Operational coverage included finance, purchasing and warehouse functions, with configuration of a unified chart of accounts, posting rules and role based access to enforce accounting governance. Rollout followed a phased approach with staged user segmentation and process standardization to centralize ERP Financial processing across Brake Masters distribution operations.
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Brake Masters CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Brake Masters deployed Hotjar on its public website to capture user behavior and session-level analytics. Hotjar was implemented as a Customer Experience instrumentation layer using the vendor's client-side script to record heatmaps and session interactions across the primary storefront and service pages. The implementation targeted the companys digital channel and web operations, providing marketing and UX teams with session recordings and heatmap visualizations. Deployment focused on client-side page instrumentation and did not involve changes to backend order or inventory systems.
Configuration emphasized Hotjar modules common to the Customer Experience category, including heatmaps, session recordings, funnel tracking, and on-page feedback widgets, instrumented via page-level triggers and event capture for click and scroll behavior. Data capture was aligned with site privacy controls and consent workflows to govern recording scope and sampling, enabling product, marketing, and web operations teams to consume behavioral telemetry. The implementation positioned Hotjar as the primary behavioral analytics tool on the Brake Masters website to support UX optimization and conversion analysis across the web channel.
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Brake Masters IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lumen Technologies | Legacy | Lumen Cloud (ex CenturyLink) | Application Hosting and Computing Services | IaaS | n/a | 2011 | 2011 |
In 2011 Brake Masters began using Lumen Cloud (ex CenturyLink) for Application Hosting and Computing Services to host its public website and associated customer-facing web services. The implementation centers on cloud-hosted compute and web serving capabilities provided by Lumen Cloud (ex CenturyLink), delivering virtual server instances, persistent storage and network provisioning for external site traffic.
Configuration work emphasized standard web hosting components, including provisioned compute instances, managed storage for web assets, and cloud-native networking for public access. Typical platform capabilities used include automated instance lifecycle management, snapshotting and backup routines, and tooling for scaling web tier resources consistent with Application Hosting and Computing Services practices.
Operational coverage is focused on the company website, supporting marketing and customer engagement workflows that surface product and service information to end customers in the United States. Integrations are limited and explicit to the public site deployment, with the hosting platform serving as the runtime and delivery layer for the website’s application stack.
Governance and runbook responsibilities remained within the Brake Masters IT organization, covering platform monitoring, patching, and incident response for the hosted site. Operational controls were aligned to standard cloud hosting practices, with change management and uptime monitoring applied to the Lumen Cloud (ex CenturyLink) environment.
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at Brake Masters
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Director of Information Technology | Director | IT | |
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Owner | CXO | Finance | |
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Consumer Affairs Manager | Manager | Finance | |
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Apps Being Evaluated by Brake Masters Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brake Masters IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brake Masters digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Brake Masters Technographics
Brake Masters is a Distribution organization based in United States,
with around 500 employees and annual revenues of $50.0 million.
Brake Masters operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Hotjar and Lumen Cloud (ex CenturyLink),
covering areas like ERP Financial, Customer Experience and Application Hosting and Computing Services.
Brake Masters has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Contentsquare and Lumen Technologies.
Brake Masters recently adopted applications including
Hotjar in 2020, Xandr Invest (ex AppNexus DSP) in 2020 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brake Masters’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Brake Masters’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Brake Masters technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.