Brand Collective
88 Green St,
Cremorne, 3121, VIC,
Australia
Cremorne, 3121, VIC,
Australia
61 3 9681-9681
Retail
Brand Collective Technographics
Brand Collective Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brand Collective and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3250 Brand Collective employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brand Collective has purchased the following applications: PayPal Braintree for Payment Processing in 2018, PageUp ATS for Applicant Tracking System in 2019, Oracle Retail Merchandising System for Retail Management in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brand Collective is running and its propensity to invest more and deepen its relationship with PayPal , PageUp , Flare HR or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brand Collective revenues, which have grown to $398.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brand Collective intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brand Collective Tech Stack and Enterprise Applications
Brand Collective ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Braintree | Payment Processing | ERP | n/a | 2018 | 2018 |
In 2018, Brand Collective deployed PayPal Braintree for Payment Processing on its retail website to handle online card and PayPal transactions. The implementation centers on PayPal Braintree as the primary Payment Processing application for e-commerce checkout and payment authorization across the company web storefront.
The implementation uses PayPal Braintree SDKs and hosted payment fields integrated into the Brand Collective checkout flow, enabling tokenization of card data and vaulted payment methods to reduce direct card handling. Functional capabilities align with core Payment Processing workflows, including payment authorization, capture workflows, and support for multiple payment instruments, with client-side integration to the website payment forms.
Operational ownership spans e-commerce, finance, and fraud control teams, with the payment platform supporting online order processing and reconciliation activities. Governance focuses on payment data handling and PCI aligned controls, and configuration is centered on website-level integration, payment token management, and checkout orchestration using PayPal Braintree as the payments engine.
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Brand Collective HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PageUp | JobAdder ATS | PageUp ATS | Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, Brand Collective implemented PageUp ATS as its Applicant Tracking System. The deployment positioned PageUp ATS on Brand Collective's public careers site, using the PageUp apply flow to capture applications directly from the website and centralize candidate intake.
The PageUp ATS implementation emphasized core applicant tracking capabilities, including job requisition publishing, configurable hiring stages, candidate application forms, and candidate lifecycle tracking. Configuration work focused on aligning PageUp ATS workflows with retail recruiting processes and providing role-based recruiter and hiring manager views within the PageUp ATS administration console.
Operational coverage included Brand Collective's centralized HR and talent acquisition teams supporting retail store hiring across Australia, with PageUp ATS serving as the primary system for posting roles and managing applicants from the website. The deployment replaced JobAdder ATS, consolidating on PageUp ATS for career site orchestration and applicant data capture.
Governance centered on standardized hiring workflows, permissions and approval chains administered through PageUp ATS, and HR ownership of ongoing configuration and candidate pipeline management. The implementation narrative reflects an ATS-centric approach to recruiting technology, where PageUp ATS is the system of record for applicant tracking and career site application processing.
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Benefits Administration | HCM |
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2021 | 2021 |
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Core HR | HCM |
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2023 | 2023 |
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HR Compliance | HCM |
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2022 | 2022 |
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Onboarding | HCM |
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2017 | 2017 |
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Payroll | HCM |
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2017 | 2017 |
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Payroll | HCM |
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2023 | 2023 |
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Time and Attendance | HCM |
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2019 | 2019 |
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Workforce Scheduling | HCM |
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2017 | 2017 |
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Brand Collective ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Retail Merchandising System | Retail Management | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014 Brand Collective implemented Oracle Retail Merchandising System to support wholesale merchandising and category management with a strategic retail partner, Myer, under the Retail Management category. The deployment focused on centralized merchandising workflows to manage multiple apparel and footwear brands including Superdry, Mossimo, Hush Puppies, and Clarks, and to operationalize store allocations and assortment planning across Myer’s network.
The implementation emphasized core merchandising capabilities, including item registration, store-level allocations, demand forecasting, open to buy maintenance, and allocation planning. Oracle Retail Merchandising System was configured to drive weekly allocation runs for Myer’s 69 Australian stores, handling item allocations that regularly reached up to $1M of stock per week for select brands, and to support sample management, seasonal buy grid creation using InDesign and Photoshop, and promotional merchandising decisions.
Operational reporting and analytics were executed in coordination with Myer systems, with Brand Collective running regular sales and analysis reports via Retek Data Warehouse and completing item registration through Myer’s Retek Merchandising System. The implementation therefore operated alongside Myer’s retail systems for reporting and item master workflows, enabling cross-system handoffs between Brand Collective merchandising processes and Myer buyer showings, online catalogue maintenance, and marketing coordination.
Governance and process changes centered on weekly sales review cadences, buyer meeting participation, and allocation approval workflows to optimize sell through and profit by using history, forecasts and allocation plans. The program also embedded responsibilities for store photographic standards and online storefront readiness to ensure items were available and visible when product reached stores, aligning merchandising operations with Myer marketing and in store promotional activity.
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Brand Collective Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Brand Collective Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Document Management | Content Management |
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2021 | 2021 |
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Brand Collective eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2018 | 2018 |
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Brand Collective CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Brand Collective PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Brand Collective IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Brand Collective
| First Name | Last Name | Title | Function | Department | Phone | |
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General Manager - IT and Digital | Manager | IT | |
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General Manager - People & Culture | Manager | HR | |
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Payroll & HRIS Manager | Manager | HR | |
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CEO | CXO | Finance | |
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Accounts Payable / Payroll Coordinator | Manager | Finance | |
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Group Sourcing Manager | Manager | Procurement | |
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General Manager | Manager | Finance | |
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Human Resources Business Partner | Manager | HR | |
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Payroll and HRIS Manager | Manager | HR | |
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People and Culture Partner | Manager | HR | |
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Group CRM & Loyalty Manager | Manager | IT | |
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Group GM for Digital & Marketing | CXO | Marketing | |
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Group Customer Support Manager | Manager | Customer Service | |
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Apparel Customer Service Officer | Director | Customer Service | |
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General Manager I People & Culture | Director | HR | |
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General Manager, Information Technology | Manager | IT | |
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People & Culture Coordinator | Manager | HR | |
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Payroll Coordinator | Non Manager | HR | |
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Head of People - Support Office | Director | HR | |
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CIO & General Manager Technology | CXO | IT | |
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Payroll Manager | Manager | HR | |
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Senior Head of Talent Acquisition | Director | HR | |
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Payroll Officer | Manager | HR | |
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Senior Payroll Officer | Manager | HR | |
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Apps Being Evaluated by Brand Collective Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brand Collective IT executives and key decision makers. This section highlights Brand Collective's latest recorded technology evaluations, including Ceridian Dayforce HCM for Core HR on 2025-02-13. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brand Collective digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-02-13 | Brand Collective | Evaluated | Dayforce | Ceridian Dayforce HCM | Core HR | HCM |
FAQ - APPS RUN THE WORLD Brand Collective Technographics
Brand Collective is a Retail organization based in Australia,
with around 3250 employees and annual revenues of $398.0 million.
Brand Collective operates a diverse technology stack with applications such as
PayPal Braintree, PageUp ATS and Oracle Retail Merchandising System,
covering areas like Payment Processing, Applicant Tracking System and Retail Management.
Brand Collective has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as PayPal, PageUp and Oracle.
Brand Collective recently adopted applications including
Ceridian Dayforce HCM in 2023, Ceridian Dayforce Payroll in 2023 and CheckWorkRights in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brand Collective’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Brand Collective’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Brand Collective technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.