Brand Sense Partners
3250 Ocean Park Blvd. Suite 160,
Santa Monica, 90405, CA,
United States
Santa Monica, 90405, CA,
United States
1 310-867-7222
Professional Services
Brand Sense Partners Technographics
Brand Sense Partners Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brand Sense Partners and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Brand Sense Partners employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brand Sense Partners has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2012, Cisco Webex Meetings for Audio Video and Web Conferencing in 2019, Salesforce Sales Cloud for Sales Automation, CRM, Sales Engagement in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brand Sense Partners is running and its propensity to invest more and deepen its relationship with Intuit , Cisco Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brand Sense Partners revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brand Sense Partners intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brand Sense Partners Tech Stack and Enterprise Applications
Brand Sense Partners ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2012 | 2012 |
In 2012, Brand Sense Partners implemented Intuit Quickbooks Enterprise as its ERP Financial application to manage invoice entry and bill payment workflows for the corporate finance function. The deployment focused on core accounts payable operations, with the finance team of a 150 person professional services firm using Intuit Quickbooks Enterprise to record vendor invoices and execute vendor payments.
Configuration centered on invoice capture and AP transaction processing, including vendor master records, invoice posting to the chart of accounts, and bill payment routines. Functional capability emphasis included structured invoice entry, payment scheduling and execution, and general ledger posting consistent with ERP Financial practices. Intuit Quickbooks Enterprise served as the primary system of record for payables activity and cash outflow tracking within the finance organization.
Operational rollout and governance covered finance department users across the United States, with role based access controls and approval workflows established to separate entry and payment responsibilities. Audit trails and transaction-level controls were applied to support compliance and month end reconciliation processes. The implementation narrative positions Brand Sense Partners, Intuit Quickbooks Enterprise, ERP Financial and accounts payable as the central relationship between application and business function.
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Brand Sense Partners Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2019 | 2019 |
In 2019, Brand Sense Partners deployed Cisco Webex Meetings, a Cisco Systems application, to support virtual engagement and collaboration. Cisco Webex Meetings is used as the company’s Audio Video and Web Conferencing platform and is embedded on the BSP website to provide direct client-facing meeting access and streamlined entry points for external participants.
The implementation emphasized core Audio Video and Web Conferencing capabilities including scheduled and ad hoc meetings, video and audio conferencing, screen sharing, and meeting recording aligned with professional services collaboration workflows. Deployment covered Brand Sense Partners’ United States professional services and client engagement teams, with governance focused on standardizing meeting scheduling practices, user provisioning, and IT-led configuration and access policy management to centralize meeting access through website-hosted links.
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Collaboration | Collaboration |
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2015 | 2015 |
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Brand Sense Partners CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Sales Cloud | Sales Automation, CRM, Sales Engagement | CRM | n/a | 2021 | 2021 |
In 2021, Brand Sense Partners deployed Salesforce Sales Cloud to centralize its sales enablement and client intake processes. The implementation is categorized under Sales Automation,CRM,Sales Engagement and targets professional services sales workflows for the United States based firm.
The Salesforce Sales Cloud deployment was configured to deliver core sales CRM capabilities including lead capture and qualification, contact and account management, opportunity lifecycle tracking, activity and task management, and sales engagement sequencing. Salesforce Sales Cloud appears to be used to structure pipeline stages and to instrument activity tracking and engagement workflows consistent with Sales Automation and Sales Engagement practices.
Implementation includes direct use on the company website for lead capture and routing, leveraging web lead forms to feed Salesforce Sales Cloud records and convert inquiries into opportunities. The deployment is positioned to support sales and marketing alignment, with inferred connections to email and calendar workflows for activity logging and meeting coordination, and to client engagement processes for professional services delivery.
Governance emphasizes standardized opportunity stage definitions, data ownership between sales and marketing, and process controls for pipeline hygiene and qualification. Rollout notes indicate configuration focused on sales and client engagement functions, with phased adoption across business units and scripted workflows to enforce consistent sales engagement and CRM usage.
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Brand Sense Partners IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Brand Sense Partners
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CFO | CXO | Finance | |
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VP - Business Development | VP | Sales | |
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Account Executive | Manager | Sales | |
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Assistant Controller | Director | Finance | |
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Apps Being Evaluated by Brand Sense Partners Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brand Sense Partners IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brand Sense Partners digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Brand Sense Partners Technographics
Brand Sense Partners is a Professional Services organization based in United States,
with around 150 employees and annual revenues of $15.0 million.
Brand Sense Partners operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Cisco Webex Meetings and Salesforce Sales Cloud,
covering areas like ERP Financial, Audio Video and Web Conferencing and Sales Automation, CRM, Sales Engagement.
Brand Sense Partners has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Cisco Systems and Salesforce.
Brand Sense Partners recently adopted applications including
Salesforce Sales Cloud in 2021, Google Cloud Platform (GCP) in 2021 and Cisco Webex Meetings in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brand Sense Partners’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Brand Sense Partners’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Brand Sense Partners technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.