Oklahoma City, 73106, OK,
United States
Braum's Ice Cream & Dairy Store Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Braum's Ice Cream & Dairy Store and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8000 Braum's Ice Cream & Dairy Store employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Braum's Ice Cream & Dairy Store has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2022, Fourth Employee Engagement for Employee Engagement in 2016, Global Payments Xenial for Point Of Sale in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Braum's Ice Cream & Dairy Store is running and its propensity to invest more and deepen its relationship with Intuit , Global Payments Direct , Fourth Enterprises or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Braum's Ice Cream & Dairy Store revenues, which have grown to $5.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Braum's Ice Cream & Dairy Store intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP Financial Management | n/a | 2022 | 2022 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fourth Enterprises | Legacy | Fourth Employee Engagement | Employee Engagement | HCM | n/a | 2016 | 2016 |
In 2016, Braum's Ice Cream & Dairy Store implemented Fourth Employee Engagement across its US stores. The deployment targeted workforce management and employee engagement to modernize store level scheduling, in app communication and labor forecasting.
The implementation used Fourth's HotSchedules workforce management and engagement features, configured to standardize scheduling rules, shift forecasting and mobile communication workflows. Use of the Employee Engagement mobile features is inferred from the HotSchedules deployment described in the vendor case study, and Fourth Employee Engagement was used to surface schedules and messaging to hourly teams. Functional capabilities implemented included schedule creation and publishing, forecast driven labor planning and in app team messaging.
Operational coverage included all US retail sites, aligning store managers and hourly staff around a single scheduling and communications layer, and impacting scheduling, operations and HR retention processes. Governance was embedded into store operations and scheduling workflows to standardize rules and uptake across locations.
The vendor case study reports outcomes of an 85% reduction in scheduling time and a 30% improvement in retention following the deployment of Fourth Employee Engagement. These results are cited in the source case study and reflect the stated operational benefits of the implementation.
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Task Management | HCM |
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2016 | 2016 |
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Workforce Scheduling | HCM |
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2018 | 2018 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Global Payments Direct | Legacy | Global Payments Xenial | Point Of Sale | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020 Braum's Ice Cream & Dairy Store implemented Global Payments Xenial to support Point Of Sale operations for in-store checkout and payment acceptance. The deployment used the Global Payments Xenial POS application on retail terminals with centralized configuration, terminal management, transaction processing, and consolidated sales reporting, aligning cashier workflows and payment acceptance including EMV and contactless capabilities. Functional scope emphasized standard point of sale modules such as transaction authorization, receipt management, remote software provisioning, and reporting suitable for Point Of Sale environments.
Operational coverage focused on store-level retail and frontline cashier operations across Braum's U.S. locations, with centralized administration for terminal configuration, role-based access control, and software update orchestration. Governance practices centered on standardizing checkout workflows, training store staff on terminal and payment procedures, and instituting centralized configuration and security controls for the Global Payments Xenial deployment. This implementation links Braum's point of sale environment to broader retail operations, positioning Global Payments Xenial as the core Point Of Sale application for in-store payment and checkout functions.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2022 | 2022 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Online Food Ordering System | eCommerce |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Tag Management | CRM |
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2015 | 2015 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2022 | 2022 |
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File Transfer Protocol | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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