Brightcove
Brightcove Technographics
Brightcove Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brightcove and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 670 Brightcove employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brightcove has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2023, Greenhouse ATS for Applicant Tracking System in 2021, Drift AI Chatbot for Chatbots and Conversational AI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brightcove is running and its propensity to invest more and deepen its relationship with Oracle , Greenhouse , Drift or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brightcove revenues, which have grown to $201.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brightcove intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brightcove Tech Stack and Enterprise Applications
Brightcove ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Oracle E-Business Suite | Oracle Cloud ERP | ERP Financial | ERP | n/a | 2023 | 2023 |
In 2023 Brightcove implemented Oracle Cloud ERP, migrating core finance processes from Oracle E-Business Suite to a cloud based Oracle Cloud ERP environment. The deployment focused on ERP Financial capabilities, establishing a centralized ledger and consolidating accounts payable, month end reconciliations, and statutory reporting workflows within the new system.
Configuration emphasized standard financial modules, including general ledger, accounts payable, fixed asset accounting, and reporting used to support 10Q and 10K preparation. Oracle Cloud ERP was integrated with the company s Expensify instance to manage the global internal expense system, and vendor contract and payable data was organized to support cross functional financial analysis for marketing and finance teams.
Governance and process changes accompanied the rollout, with finance centric controls introduced to centralize month end close and reconciliations, and expense workflow adjustments implemented to optimize financial reporting processes. The implementation narrative links Brightcove Finance, Oracle Cloud ERP, and ERP Financial as the operational backbone for SEC reporting and vendor expense management.
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Brightcove HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, Brightcove implemented Greenhouse ATS as its Applicant Tracking System and published job openings through Greenhouse on its public careers pages. The deployment centers on using Greenhouse ATS to host job listings on Brightcove's website and to surface Greenhouse job-board links for external applicants.
Greenhouse ATS is configured to support core recruiting modules typical of an Applicant Tracking System, including job requisition posting, candidate tracking through pipeline stages, interview orchestration with scorecards, and offer workflow management. Configuration work focused on careers site embedding and job link provisioning so that job detail pages and application flows are routed through Greenhouse ATS rather than a separate homegrown careers page.
Operationally the implementation covers Brightcove's talent acquisition and hiring managers, centralizing candidate intake and interview assessment within Greenhouse ATS. Governance and process changes included standardizing hiring workflows, permissioned access for recruiters and hiring teams, and templated scorecards to align interview evaluation, with the Greenhouse ATS instance serving as the primary source of record for open roles and candidate status.
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Brightcove AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Brightcove deployed Drift AI Chatbot on its public website. Brightcove uses Drift AI Chatbot in the Chatbots and Conversational AI category to provide web-based customer engagement and lead qualification at the top of the funnel.
The implementation centers on a site-embedded conversational interface, using prebuilt conversational playbooks and automated response flows to handle visitor questions, capture contact information, and surface qualified leads to sales or support teams. Drift AI Chatbot is configured to run scripted qualification sequences, appointment scheduling prompts, and fallback routing to human agents when the bot detects high-complexity intent.
Technically the Drift AI Chatbot runs as an on-page conversational layer across Brightcove public web properties, interfacing with the company’s marketing touchpoints and contact entry points. Operational coverage includes marketing, sales development, and customer success web channels, with the chatbot serving as the first-line interaction for inbound site visitors.
Governance is organized around message authoring, playbook versioning, and routing rule maintenance, with marketing owning content updates and sales operations refining qualification criteria and escalation paths. The configuration emphasizes conversational design, automated qualification, and human handoff workflows to align web interactions with Brightcove commercial and support processes.
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Brightcove Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2012 | 2012 |
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Brightcove Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Video Editing | Content Management |
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2022 | 2022 |
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Web Content Management | Content Management |
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2020 | 2020 |
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Brightcove CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2008 | 2008 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2007 | 2007 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Brightcove EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2020 | 2021 |
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Brightcove ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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IT Service Management | ITSM |
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2019 | 2019 |
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Brightcove IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Brightcove CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Brightcove
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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CEO | CXO | Finance | |
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CTO | CXO | Finance | |
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CFO | CXO | Finance | |
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Vice President Finance | VP | Finance | |
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VP, Corporate Controller | VP | Finance | |
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Senior Director, IT Operations | Director | IT | |
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Senior Procurement Director | Director | Procurement | |
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Finance Intern | Non Manager | Finance | |
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Accounting Manager | Manager | Finance | |
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Technical Support Manager | Manager | IT | |
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Senior Director Technical Support | Manager | IT | |
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Apps Being Evaluated by Brightcove Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brightcove IT executives and key decision makers. This section highlights Brightcove's latest recorded technology evaluations, including Brightcove for Audio Video and Web Conferencing on 2024-07-30. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brightcove digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-07-30 | Brightcove | Evaluated | Brightcove | Brightcove | Audio Video and Web Conferencing | Collaboration |
FAQ - APPS RUN THE WORLD Brightcove Technographics
Brightcove is a Media organization based in United States,
with around 670 employees and annual revenues of $201.0 million.
Brightcove operates a diverse technology stack with applications such as
Oracle Cloud ERP, Greenhouse ATS and Drift AI Chatbot,
covering areas like ERP Financial, Applicant Tracking System and Chatbots and Conversational AI.
Brightcove has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Greenhouse and Drift.
Brightcove recently adopted applications including
Oracle Cloud ERP in 2023, VideoVerse Magnifi in 2022 and Greenhouse ATS in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brightcove’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Brightcove’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Brightcove technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.