San Francisco, 94105, CA,
United States
Brighterion Technographics
Brighterion Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brighterion and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 65 Brighterion employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brighterion has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2014, Zoom for Audio Video and Web Conferencing in 2021, Adobe Audience Manager for Data Management Platform in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brighterion is running and its propensity to invest more and deepen its relationship with Intuit , WorldPay , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brighterion revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brighterion intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brighterion Tech Stack and Enterprise Applications
Brighterion ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2014 | 2014 |
In 2014, Brighterion implemented Intuit Quickbooks Enterprise as its core financial application, addressing ERP Financial requirements for its retail operations. The deployment configured Intuit Quickbooks Enterprise to manage general ledger, accounts payable, accounts receivable, inventory-linked financials, and standardized financial reporting, with a unified chart of accounts and fiscal period controls sized for a 65 employee company.
The implementation standardized transactional workflows across accounting and finance functions, embedding invoicing, vendor payment processing, and cash management into Intuit Quickbooks Enterprise while remaining prepared for integrations with point of sale and payroll feeds common in retail. Governance focused on centralized accounting ownership, role based access controls to enforce segregation of duties, and establishment of month end close procedures within the Intuit Quickbooks Enterprise environment.
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Payment Processing | ERP |
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2019 | 2019 |
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Brighterion Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021 Brighterion deployed Zoom to provide Audio Video and Web Conferencing capabilities. The implementation centers on using Zoom on the Brighterion public website to surface meeting and webinar interfaces for external stakeholder interactions and customer-facing engagements.
Configuration emphasized cloud-hosted Zoom accounts provisioned for company users, supporting scheduled and ad hoc meetings, video and screen sharing, and browser-based participant access through the website embed. Operational coverage spans internal collaboration across Brighterion and external engagement via the website, with governance focused on meeting access controls and account administration to align conferencing use with corporate collaboration workflows.
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Collaboration | Collaboration |
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2015 | 2015 |
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Brighterion CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Audience Manager | Data Management Platform | CRM | n/a | 2020 | 2020 |
In 2020, Brighterion implemented Adobe Audience Manager. Adobe Audience Manager is a Data Management Platform deployed on the Brighterion website to centralize first party audience signals for marketing and site personalization. The deployment captures web behavioral data through site tagging and persists audience profiles for segmentation and activation.
Configuration emphasized Data Management Platform capabilities including audience segmentation, data ingestion pipelines, and identity stitching to unify visitor identifiers across sessions. Operational scope is focused on digital marketing and customer engagement workflows, with marketing operations managing segment definitions and tag governance. Integrations are explicitly limited to the website data layer and tag management implementation as the primary data collection and activation points.
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2020 | 2020 |
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Brighterion TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Brighterion IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Brighterion CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Brighterion
| First Name | Last Name | Title | Function | Department | Phone | |
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| Founder And Chief Executive Officer | CXO | Finance | ||||
| Director of Marketing and Communications | Director | Marketing | ||||
| VP Strategy | VP | Operations |
Apps Being Evaluated by Brighterion Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||