AI Buyer Insights:

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Brighterion Tech Stack and Enterprise Applications

Brighterion ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Intuit Legacy Intuit Quickbooks Enterprise ERP Financial ERP x 2014 2014
In 2014, Brighterion implemented Intuit Quickbooks Enterprise as its core financial application, addressing ERP Financial requirements for its retail operations. The deployment configured Intuit Quickbooks Enterprise to manage general ledger, accounts payable, accounts receivable, inventory-linked financials, and standardized financial reporting, with a unified chart of accounts and fiscal period controls sized for a 65 employee company. The implementation standardized transactional workflows across accounting and finance functions, embedding invoicing, vendor payment processing, and cash management into Intuit Quickbooks Enterprise while remaining prepared for integrations with point of sale and payroll feeds common in retail. Governance focused on centralized accounting ownership, role based access controls to enforce segregation of duties, and establishment of month end close procedures within the Intuit Quickbooks Enterprise environment.
Payment Processing ERP 2019 2019
Brighterion Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Zoom Video Communications Legacy Zoom Audio Video and Web Conferencing Collaboration n/a 2021 2021
In 2021 Brighterion deployed Zoom to provide Audio Video and Web Conferencing capabilities. The implementation centers on using Zoom on the Brighterion public website to surface meeting and webinar interfaces for external stakeholder interactions and customer-facing engagements. Configuration emphasized cloud-hosted Zoom accounts provisioned for company users, supporting scheduled and ad hoc meetings, video and screen sharing, and browser-based participant access through the website embed. Operational coverage spans internal collaboration across Brighterion and external engagement via the website, with governance focused on meeting access controls and account administration to align conferencing use with corporate collaboration workflows.
Collaboration Collaboration 2015 2015
Brighterion CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Adobe Systems Legacy Adobe Audience Manager Data Management Platform CRM n/a 2020 2020
In 2020, Brighterion implemented Adobe Audience Manager. Adobe Audience Manager is a Data Management Platform deployed on the Brighterion website to centralize first party audience signals for marketing and site personalization. The deployment captures web behavioral data through site tagging and persists audience profiles for segmentation and activation. Configuration emphasized Data Management Platform capabilities including audience segmentation, data ingestion pipelines, and identity stitching to unify visitor identifiers across sessions. Operational scope is focused on digital marketing and customer engagement workflows, with marketing operations managing segment definitions and tag governance. Integrations are explicitly limited to the website data layer and tag management implementation as the primary data collection and activation points.
Marketing Analytics CRM 2018 2018
Marketing Analytics CRM 2020 2020
Marketing Automation CRM 2018 2018
Marketing Automation CRM 2020 2020
Tag Management CRM 2020 2020
Brighterion TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2020 2020
Governance, Risk and Compliance TRM 2020 2020
Brighterion IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2020 2020
Application Hosting and Computing Services IaaS 2020 2020
Content Delivery Network IaaS 2020 2020
Brighterion CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2019 2019

IT Decision Makers and Key Stakeholders at Brighterion

First Name Last Name Title Function Department Email Phone
Founder And Chief Executive Officer CXO Finance
Director of Marketing and Communications Director Marketing
VP Strategy VP Operations

Apps Being Evaluated by Brighterion Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brighterion IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brighterion digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Brighterion Technographics
Brighterion is a Retail organization based in United States, with around 65 employees and annual revenues of $6.0 million.
Brighterion operates a diverse technology stack with applications such as Intuit Quickbooks Enterprise, Zoom and Adobe Audience Manager, covering areas like ERP Financial, Audio Video and Web Conferencing and Data Management Platform.
Brighterion has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Intuit, Zoom Video Communications and Adobe Systems.
Brighterion recently adopted applications including Zoom in 2021, Adobe Audience Manager in 2020 and Adobe Analytics Cloud in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brighterion’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Brighterion’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Brighterion technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.