AI Buyer Insights:

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

BrightFarms Tech Stack and Enterprise Applications

ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle NetSuite ERP ERP Financial ERP Financial Management n/a 2022 2022
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2017 2017
Collaboration Collaboration 2022 2022
SCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
IBM Legacy IBM Food Trust Supply Chain Management SCM n/a 2019 2020
In 2019, BrightFarms implemented IBM Food Trust as part of a Walmart mandate to add blockchain based traceability to its produce supply chain. The deployment targets Supply Chain Management functions for food safety, traceability and inventory visibility across greenhouse to retailer flows. BrightFarms operates greenhouse farms sited near metropolitan areas that grow, harvest, pack, and ship greens in as little as 24 hours of harvest, making the implementation focused on local distribution nodes. The IBM Food Trust implementation uses IBM Blockchain on IBM Cloud to encrypt and timestamp data uploaded at every production stage, and BrightFarms uses the platform Trace module to record events from seed planting through packing and delivery. BrightFarms also plans to leverage the IBM Food Trust Fresh Insights module to surface crop yield and freshness indicators for procurement and inventory decision making. The solution captures operational KPIs and shelf level attributes when retailers append time on shelf and temperature data to the shared ledger. Integrations are operationally focused on data exchange with retail partners including Walmart, where the mandate originated, and internal procurement and food safety workflows. BrightFarms uploads production and trace events into IBM Food Trust and retailers continue the chain of custody by adding store level conditions and inventory status. The architecture therefore spans greenhouse production systems, cloud ledger services, and retailer store environment inputs to maintain an auditable record of each lot. Governance and process changes included a Walmart driven rollout and operationalizing food safety team workflows so that food safety managers can query the ledger for precise traceability. With IBM Food Trust BrightFarms reports the ability to trace products within seconds, which supports targeted recalls and reduces unnecessary waste. The implementation provides enhanced transparency and trackability that BrightFarms uses to inform procurement, inventory management, and crop selection decisions.
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Experience CRM 2023 2023
Customer Support CRM 2021 2021
Marketing Automation CRM 2022 2022
Sales Automation, CRM, Sales Engagement CRM 2024 2024
Tag Management CRM 2021 2021
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2017 2017
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2022 2022

IT Decision Makers and Key Stakeholders at BrightFarms

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by BrightFarms Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BrightFarms IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BrightFarms digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD BrightFarms Technographics
BrightFarms is a Consumer Packaged Goods organization based in United States, with around 250 employees and annual revenues of $50.0 million.
BrightFarms operates a diverse technology stack with applications such as Oracle NetSuite ERP, Microsoft 365 and IBM Food Trust, covering areas like ERP Financial, Collaboration and Supply Chain Management.
BrightFarms has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Oracle, Microsoft and IBM.
BrightFarms recently adopted applications including Salesforce Sales Cloud in 2024, Hotjar in 2023 and Oracle NetSuite ERP in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BrightFarms’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates BrightFarms’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BrightFarms technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.