Brightline Trains
6700 Via Austi Pkwy, Suite B,
Las Vegas, 89119, NV,
United States
Las Vegas, 89119, NV,
United States
1 305-521-4800
Transportation
Brightline Trains Technographics
Brightline Trains Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brightline Trains and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Brightline Trains employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brightline Trains has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2017, Radixx Insight for Analytics and BI in 2021, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brightline Trains is running and its propensity to invest more and deepen its relationship with Oracle , SABRE , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brightline Trains revenues, which have grown to $140.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brightline Trains intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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Brightline Trains Tech Stack and Enterprise Applications
Brightline Trains ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2017 | 2017 |
In 2017 Brightline Trains implemented Oracle NetSuite ERP as its primary ERP Financial system to centralize finance and treasury operations. The Oracle NetSuite ERP deployment focused on core finance capabilities typical of the ERP Financial category, with configuration targeted at general ledger control, accounts receivable cash application, and cash and bank management.
Oracle NetSuite ERP was configured to support daily G/L balancing of credit card and payment accounts, to run reports that reconcile and resolve cash application discrepancies, and to calculate balances and reconcile accounts against source documents. The implementation supports posting and applying payments directly to franchise and national customer accounts and to various general ledger accounts within NetSuite, and it accommodates routine posting of journal entries and account reconciliations.
The solution integrates operationally with banking websites for daily bank deposit submissions and for origination and maintenance of ACH payments, and treasury workflows include balancing depository accounts and reconciling the funding of credit card payments through the banking interfaces. Operational coverage is concentrated on finance and treasury functions, with staff performing daily treasury duties, cash application, deposit processing, and related accounting tasks.
Governance of the Oracle NetSuite ERP deployment emphasizes a daily operational cadence for cash and reconciliations, role-level responsibilities for posting and resolving discrepancies, and procedural alignment between NetSuite transaction posting and bank-facing payment origination. The configuration and workflows reflect a finance-centric rollout focused on reliable G/L integrity, AR cash application accuracy, and bank reconciliation discipline.
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Brightline Trains Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SABRE | Legacy | Radixx Insight | Analytics and BI | Analytics and BI | n/a | 2021 | 2021 |
In 2021, Brightline Trains contracted Radixx, a Sabre company, to deploy Radixx Res and Radixx Insight including Radixx Insight Marketing+ for its United States Florida passenger rail network. The deployment centered on Radixx Insight, an Analytics and BI application, to support retailing, analytics and marketing segmentation across its commercial operations.
Radixx Res was implemented to handle reservation retailing while Radixx Insight provided analytics and BI capabilities, marketing segmentation and campaign management functions. Functional workflows implemented included customer segmentation, campaign orchestration, analytics dashboards and reporting to inform retail effectiveness and customer insight. Configuration work focused on mapping fare products, passenger profiles and campaign audiences into the analytics layer to enable targeted marketing and retail decisioning.
The deployment scope covered Brightline Trains Florida network and targeted business functions in commercial, marketing, revenue management and customer experience teams. Radixx Insight was provisioned in conjunction with Radixx Res to enable data flow from reservation retailing into analytics and marketing workflows. Governance adjustments were introduced to centralize segmentation and campaign governance within the commercial organization, as outlined in Radixx's May 2021 announcement.
The initiative was explicitly aimed at improving retail effectiveness, customer segmentation and campaign management to increase revenue and operational efficiency according to the May 2021 announcement. Radixx Insight and Radixx Insight Marketing+ were positioned as the analytics backbone for retail and marketing decisioning across Brightline Trains Florida operations.
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Brightline Trains Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Brightline Trains implemented Cisco Webex Meetings on its public website to provide browser-accessible conferencing and customer-facing virtual sessions. Cisco Webex Meetings is used as an Audio Video and Web Conferencing platform, deployed as a cloud-hosted meeting service embedded into site workflows to enable video meetings, screen sharing, scheduling links, and meeting recording through in-browser session initiation.
Brightline Trains uses Cisco Webex Meetings to support customer engagement and internal collaboration, aligning Brightline Trains, Cisco Webex Meetings, Audio Video and Web Conferencing with sales, customer service, and operations touchpoints initiated from the website. The implementation emphasizes site-level embedding and standard conferencing modules consistent with the category, with session initiation handled via the Webex Meetings client in the browser and web-based meeting controls exposed to end users.
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Collaboration | Collaboration |
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2017 | 2017 |
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Brightline Trains Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2017 | 2017 |
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Brightline Trains CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Brightline Trains PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Brightline Trains IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Brightline Trains CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Loss Prevention | CyberSecurity |
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2017 | 2017 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Brightline Trains
| First Name | Last Name | Title | Function | Department | Phone | |
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CFO | CXO | Finance | |
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Vice President, Financial Planning & Analysis | VP | Finance | |
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Apps Being Evaluated by Brightline Trains Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brightline Trains IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brightline Trains digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Brightline Trains Technographics
Brightline Trains is a Transportation organization based in United States,
with around 600 employees and annual revenues of $140.0 million.
Brightline Trains operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Radixx Insight and Cisco Webex Meetings,
covering areas like ERP Financial, Analytics and BI and Audio Video and Web Conferencing.
Brightline Trains has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, SABRE and Cisco Systems.
Brightline Trains recently adopted applications including
Radixx Insight in 2021, Microsoft Oribi Analytics in 2021 and ZoomInfo Chorus in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brightline Trains’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Brightline Trains’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Brightline Trains technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.