Las Vegas, 89119, NV,
United States
Brightline Trains Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Brightline Trains and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Brightline Trains employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brightline Trains has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2017, Radixx Insight for Analytics and BI in 2021, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brightline Trains is running and its propensity to invest more and deepen its relationship with Oracle , SABRE , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brightline Trains revenues, which have grown to $140.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brightline Trains intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2017 | 2017 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SABRE | Legacy | Radixx Insight | Analytics and BI | Analytics and BI | n/a | 2021 | 2021 |
In 2021, Brightline Trains contracted Radixx, a Sabre company, to deploy Radixx Res and Radixx Insight including Radixx Insight Marketing+ for its United States Florida passenger rail network. The deployment centered on Radixx Insight, an Analytics and BI application, to support retailing, analytics and marketing segmentation across its commercial operations.
Radixx Res was implemented to handle reservation retailing while Radixx Insight provided analytics and BI capabilities, marketing segmentation and campaign management functions. Functional workflows implemented included customer segmentation, campaign orchestration, analytics dashboards and reporting to inform retail effectiveness and customer insight. Configuration work focused on mapping fare products, passenger profiles and campaign audiences into the analytics layer to enable targeted marketing and retail decisioning.
The deployment scope covered Brightline Trains Florida network and targeted business functions in commercial, marketing, revenue management and customer experience teams. Radixx Insight was provisioned in conjunction with Radixx Res to enable data flow from reservation retailing into analytics and marketing workflows. Governance adjustments were introduced to centralize segmentation and campaign governance within the commercial organization, as outlined in Radixx's May 2021 announcement.
The initiative was explicitly aimed at improving retail effectiveness, customer segmentation and campaign management to increase revenue and operational efficiency according to the May 2021 announcement. Radixx Insight and Radixx Insight Marketing+ were positioned as the analytics backbone for retail and marketing decisioning across Brightline Trains Florida operations.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Digital Signing | Content Management |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Support | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Data Loss Prevention | CyberSecurity |
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2017 | 2017 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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