Atlanta, 30327, GA,
United States
Brightwell Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Brightwell and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 160 Brightwell employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brightwell has purchased the following applications: Slack Connect for Collaboration in 2022, Microsoft Clarity for Marketing Analytics in 2022, Bloomberg RFQe for Portfolio and Investment Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brightwell is running and its propensity to invest more and deepen its relationship with Salesforce , Microsoft , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brightwell revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brightwell intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Clarity | Marketing Analytics | CRM | n/a | 2022 | 2022 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2014 | 2014 |
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Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bloomberg | Legacy | Bloomberg RFQe | Portfolio and Investment Management | Investment Management | n/a | 2024 | 2024 |
In 2024, Brightwell deployed Bloomberg RFQe as part of an integrated execution and analytics workflow within its Portfolio and Investment Management environment. The rollout aligns Bloomberg RFQe with EMSX and Bloomberg Transaction Cost Analysis, forming a connected stack to streamline futures and options trading operations for Brightwell, the primary service provider to the BT Pension Scheme.
The implementation centers on Bloomberg RFQe for request for quote workflows, EMSX for multi-asset execution management, and BTCA for automated post-trade analytics. Functional capabilities configured include staging orders from EMSX into RFQe for market maker RFQs, automated capture of RFQ metadata such as timestamps, underlying, quantity, deal status and participant statistics, and automated TCA alerts and flexible reporting through BTCA.
Integrations explicitly implemented include connectivity between EMSX and Brightwell’s order management system, a RFQe trading venue connection to selected market makers, and BTCA integration with EMSX to capture trading workflows for post-trade analysis. Operational coverage targets trading and execution desks handling futures and options, with portfolio managers and trading analytics teams using the integrated workspace to monitor execution quality and trade booking end to end.
Governance and process changes emphasized reducing manual intervention by enabling staged RFQs, documented RFQ trails, and standardized reporting from pre-trade through post-trade analytics. Outcomes stated by Brightwell include a streamlined and efficient trading experience, improved ability to monitor and document RFQs, and comprehensive post-trade analytics delivered through automated alerts and flexible reporting, all implemented using Bloomberg RFQe within their Portfolio and Investment Management stack.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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