Brilliant Lighting
956 Stud Road,
Rowville, 3178, VIC,
Australia
Rowville, 3178, VIC,
Australia
61 3 9765 2555
Distribution
Brilliant Lighting Technographics
Brilliant Lighting Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brilliant Lighting and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 190 Brilliant Lighting employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brilliant Lighting has purchased the following applications: Epicor Prophet 21 for Distribution ERP in 2015, Instabot for Chatbots and Conversational AI in 2020, Campaign Monitor Email Marketing for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brilliant Lighting is running and its propensity to invest more and deepen its relationship with Epicor , Instabot , Campaign Monitor or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brilliant Lighting revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brilliant Lighting intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brilliant Lighting Tech Stack and Enterprise Applications
Brilliant Lighting ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Epicor | Legacy | Epicor Prophet 21 | Distribution ERP | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015 Brilliant Lighting implemented Epicor Prophet 21 as its core Distribution ERP across the business. The deployment covered supply chain, product development, sales, customer service, finance and the company wireless warehouse, aligning the Epicor Prophet 21 application with distribution and wholesale trade operations.
Configuration work focused on distribution and warehouse capabilities within Epicor Prophet 21, including order-to-cash workflows, purchasing and procurement controls, product data management and inventory orchestration to support sales and supply chain teams. The implementation included EDI transaction flows to support trading partner communications and the configuration of data analytics through Phocas and SSRS to provide operational and financial reporting from Epicor Prophet 21.
Operational coverage was company wide, with Epicor Prophet 21 provisioned for transactional processing across all listed departments and the wireless warehouse infrastructure. Integrations were explicitly established for EDI messaging and for downstream analytics platforms Phocas and SSRS, creating a data pipeline from the Distribution ERP into reporting and dashboarding layers.
Project governance emphasized cross-functional ownership and centralized configuration control, with the implementation project managed to coordinate supply chain, sales, product development and finance process alignment. Rollout sequencing and governance practices were applied to enable consistent data models and reporting across departments while embedding Epicor Prophet 21 as the primary Distribution ERP for Brilliant Lighting.
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Brilliant Lighting AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Instabot | Legacy | Instabot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Brilliant Lighting implemented Instabot on its public website as a front-line customer engagement tool. The deployment positions Instabot within Brilliant Lighting's Chatbots and Conversational AI footprint to support online product discovery, pre-sales inquiries, and basic order questions for the Australian ecommerce site.
Instabot was configured to deliver conversational UI, automated FAQ handling, lead capture workflows and escalation triggers to human agents, reflecting standard Chatbots and Conversational AI capabilities. The site-embedded Instabot widget and scripted conversational flows were managed through the Instabot administration interface, enabling content-driven responses and rule-based routing of conversations.
Operational scope covered web sales and customer service touchpoints, with governance and content ownership assigned to digital commerce and customer service teams. Ongoing management emphasized iterative script tuning and content updates to align chatbot behavior with the product catalog and customer service policies on the website.
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Brilliant Lighting CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Campaign Monitor | Legacy | Campaign Monitor Email Marketing | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Brilliant Lighting implemented Campaign Monitor Email Marketing as its Marketing Automation solution to manage email campaigns on its website. The deployment centers on email list management, template based campaign orchestration, and automation workflows for promotional and lifecycle messaging, aligning the application with the companys distribution business marketing activities.
Campaign Monitor Email Marketing is configured to capture subscribers via on site web forms, send HTML templates and scheduled campaigns, and apply segmentation and personalization capabilities typical of Marketing Automation platforms. Operational ownership is with the marketing team, with governance around campaign approvals, template control, consent and list hygiene built into existing marketing processes to maintain brand consistency and regulatory compliance.
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Brilliant Lighting PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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Brilliant Lighting IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Brilliant Lighting
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Financial Controller | Director | Finance | |
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Apps Being Evaluated by Brilliant Lighting Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brilliant Lighting IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brilliant Lighting digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Brilliant Lighting Technographics
Brilliant Lighting is a Distribution organization based in Australia,
with around 190 employees and annual revenues of $35.0 million.
Brilliant Lighting operates a diverse technology stack with applications such as
Epicor Prophet 21, Instabot and Campaign Monitor Email Marketing,
covering areas like Distribution ERP, Chatbots and Conversational AI and Marketing Automation.
Brilliant Lighting has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Epicor, Instabot and Campaign Monitor.
Brilliant Lighting recently adopted applications including
Amazon EC2 in 2021, Amazon CloudFront in 2021 and Instabot in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brilliant Lighting’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Brilliant Lighting’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Brilliant Lighting technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.