Briloner Leuchten & Co. Technographics
Briloner Leuchten & Co. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Briloner Leuchten & Co. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Briloner Leuchten & Co. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Briloner Leuchten & Co. has purchased the following applications: Microsoft 365 for Collaboration in 2020, Shopware for eCommerce in 2021, Awin Affiliate Marketing for Partner Relationship Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Briloner Leuchten & Co. is running and its propensity to invest more and deepen its relationship with Microsoft , Shopware , Awin or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Briloner Leuchten & Co. revenues, which have grown to $36.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Briloner Leuchten & Co. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Briloner Leuchten & Co. Tech Stack and Enterprise Applications
Briloner Leuchten & Co. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Briloner Leuchten & Co. implemented Microsoft 365 as its Collaboration platform. Public source data shows Microsoft 365 artifacts referenced on the company website, indicating adoption of cloud hosted collaboration and productivity services for external touchpoints and internal communications. The implementation centers on unified cloud productivity and document workflows to support core business functions.
Microsoft 365 provides cloud email, document collaboration, file sharing and real time communication capabilities that align with Collaboration use cases across product engineering, sales and corporate operations. The deployment follows a cloud tenant architecture with centralized identity and access controls and web accessible components surfaced on the corporate site. Governance appears oriented to standard tenant level administration and role based access controls to manage employee collaboration.
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Briloner Leuchten & Co. eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopware | Legacy | Shopware | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Briloner Leuchten & Co. implemented Shopware on its public website to operate online sales. The Shopware eCommerce deployment centralizes the product catalog, storefront content, shopping cart and checkout workflows, and customer-facing product information. Shopware is the primary application for the company's web commerce channel and supports online merchandising and order capture.
The implementation impacts commercial, marketing and customer service functions by bringing catalog management, pricing configuration, content management and checkout orchestration into a single platform. Configuration and operational focus align with Shopware eCommerce capabilities for storefront templating, product data management and promotional rule sets. Governance centers on platform configuration and content workflows to maintain the company website commerce experience.
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Briloner Leuchten & Co. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Awin | Legacy | Awin Affiliate Marketing | Partner Relationship Management | CRM | n/a | 2022 | 2022 |
In 2022, Briloner Leuchten & Co. implemented Awin Affiliate Marketing. The deployment uses Awin Affiliate Marketing on the company website and is cataloged under Partner Relationship Management, providing a centralized platform to manage affiliate publisher relationships and referral tracking for online sales channels. Briloner Leuchten & Co. Awin Affiliate Marketing Partner Relationship Management supports marketing and e commerce business functions through publisher lifecycle controls and conversion attribution.
The implementation configures category-aligned functional modules such as publisher onboarding and approval workflows, affiliate link and coupon management, referral attribution and tracking, commission rule configuration, and reporting dashboards. Operational coverage is focused on the corporate website and associated digital sales funnels, with the platform instrumenting tracking points to capture conversions and feed reporting to marketing and e commerce teams. Governance is implemented through centralized publisher rules and commission governance within the Awin portal, aligning workflow ownership to the marketing organization and standardizing publisher engagement processes.
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Tag Management | CRM |
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2021 | 2021 |
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Briloner Leuchten & Co. EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2023 | 2023 |
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Briloner Leuchten & Co. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2022 | 2022 |
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Briloner Leuchten & Co. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Briloner Leuchten & Co.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Briloner Leuchten & Co. Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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