Bristol Sport
Ashton Gate Stadium, Ashton Road,
Bristol, BS3 2EJ,
United Kingdom
Bristol, BS3 2EJ,
United Kingdom
44 11 7963 0600
Leisure and Hospitality
Bristol Sport Technographics
Bristol Sport Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bristol Sport and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Bristol Sport employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bristol Sport has purchased the following applications: Sage Business Cloud X3 (ex Sage ERP X3) for ERP Financial in 2017, Microsoft 365 for Collaboration in 2015, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bristol Sport is running and its propensity to invest more and deepen its relationship with Sage , Microsoft , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bristol Sport revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bristol Sport intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bristol Sport Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage Business Cloud X3 (ex Sage ERP X3) | ERP Financial | ERP Financial Management | Percipient | 2017 | 2017 |
In 2017, Bristol Sport implemented Sage Business Cloud X3 (ex Sage ERP X3) with implementation partner Percipient. The deployment targeted the ERP Financial category to centralize accounting and financial control across the organisation.
The project configured core financial modules, including general ledger, accounts payable, accounts receivable, cash management, and financial reporting, and aligned them to a consolidated chart of accounts and period close workflows. Configuration work emphasised transactional posting rules, automated journal processing, and role based access for finance users to support day to day accounting operations.
Percipient led the implementation lifecycle covering requirements definition, configuration, testing, training, and go live support, with governance structures assigning finance process ownership and staged cutover to limit operational disruption. Operational scope focused on the finance function and central administrative teams within Bristol Sport, and the deployment was structured for ongoing application administration and financial controls under Sage Business Cloud X3.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Bristol Sport deployed Microsoft 365 for Collaboration. The deployment is referenced on Bristol Sport's website and establishes Microsoft 365 as the cloud-hosted productivity and collaboration platform for the organization.
The implementation centers on core Microsoft 365 capabilities, including email and calendaring, document storage and sharing via OneDrive and SharePoint, real-time collaboration and conferencing through Microsoft Teams, and Office desktop and web applications. Tenant-level administration and user provisioning are managed through Microsoft 365 tenant controls and Microsoft identity services to enforce access and authentication.
The Microsoft 365 Collaboration environment supports internal communications, document collaboration, and administrative business functions across Bristol Sport's staff of roughly 100 employees. Governance is administered through centralized Microsoft 365 controls for user lifecycle, content sharing, and retention policies, and the platform is surfaced on the public website to support authentication and content workflows.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2016 | 2016 |
In 2016, Bristol Sport implemented Xandr Invest (ex AppNexus DSP) as its Digital Advertising Platform on its public website. The deployment positioned the platform as the programmatic demand engine for the club's web inventory, managed by the marketing and commercial teams to handle real-time bidding and audience segmentation across site pages. Implementation relied on site-level ad tag placement to surface inventory to the DSP and to enable bid requests, reflecting a client-side web deployment pattern common to Digital Advertising Platform architectures. The scope of the implementation is focused on website monetization and direct programmatic buying workflows rather than on broader enterprise advertising stacks.
Xandr Invest (ex AppNexus DSP) was configured to provide core DSP capabilities including bid management, campaign targeting, creative delivery, frequency and pacing controls, and campaign reporting dashboards, supporting the end-to-end programmatic campaign lifecycle. Integration points described are limited to web ad tag implementation and programmatic exchange connectivity, enabling real-time bidding and audience-targeted buying without additional named system integrations. Governance was centered on consolidating campaign execution and inventory segmentation within the DSP, formalizing campaign operations, bid strategy controls, and creative routing under the club’s digital advertising processes.
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2017 | 2017 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2017 | 2017 |
|
IT Decision Makers and Key Stakeholders at Bristol Sport
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Bristol Sport Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bristol Sport IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bristol Sport digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Bristol Sport Technographics
Bristol Sport is a Leisure and Hospitality organization based in United Kingdom,
with around 100 employees and annual revenues of $50.0 million.
Bristol Sport operates a diverse technology stack with applications such as
Sage Business Cloud X3 (ex Sage ERP X3), Microsoft 365 and Xandr Invest (ex AppNexus DSP),
covering areas like ERP Financial, Collaboration and Digital Advertising Platform.
Bristol Sport has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage and Microsoft.
Bristol Sport recently adopted applications including
Intuit Mailchimp Mandrill in 2020, Sage Business Cloud X3 (ex Sage ERP X3) in 2017 and Microsoft Azure Monitor in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bristol Sport’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bristol Sport’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bristol Sport technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.