BRITA
Location
Heinz-Hankammer-Str. 1,
Taunusstein, 65232,
Germany
Website
https://www.brita.se/
Phone
49 800 500 1818
Artw industry
Manufacturing
Employee
Revenue

BRITA Technographics

BRITA Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by BRITA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2262 BRITA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that BRITA has purchased the following applications: Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2021, Magnolia CMS for Content Management in 2020, Kinaxis Maestro (formerly known as RapidResponse)️ for Supply Chain Management in 2023 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems BRITA is running and its propensity to invest more and deepen its relationship with Microsoft , Magnolia International , Kinaxis or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing BRITA revenues, which have grown to $664.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BRITA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

BRITA Data, Technology Stack, and Enterprise Applications
IaaS
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2021 2021
Content Management
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Magnolia International Legacy Magnolia CMS Content Management Content Management n/a 2020 2020
SCM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Kinaxis Legacy Kinaxis Maestro (formerly known as RapidResponse)️ Supply Chain Management SCM n/a 2023 2023
CRM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Tag Management CRM 2014 2014
IT Decision Makers and Key Stakeholders at BRITA
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by BRITA Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD BRITA Technographics

BRITA is a Manufacturing organization based in Germany, with around 2262 employees and annual revenues of $664.0 million.

BRITA operates a diverse technology stack with applications such as Microsoft Azure Cloud Services, Magnolia CMS and Kinaxis Maestro (formerly known as RapidResponse)️, covering areas like Application Hosting and Computing Services, Content Management and Supply Chain Management.

BRITA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Magnolia International and Kinaxis.

BRITA recently adopted applications including Kinaxis Maestro (formerly known as RapidResponse)️ in 2023, Microsoft Azure Cloud Services in 2021 and Magnolia CMS in 2020, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of BRITA’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates BRITA’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete BRITA technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.