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● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

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British American Tobacco Romania
Location
Strada Laboratorului 17-19,,
Ploiesti, 013681,
Romania
Website
https://www.bat.com/ro/
Phone
40 372 448 155
Artw industry
Manufacturing
Employee
Revenue

British American Tobacco Romania Technographics

British American Tobacco Romania Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by British American Tobacco Romania and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1805 British American Tobacco Romania employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that British American Tobacco Romania has purchased the following applications: TotalSoft Charisma Development and Training for Learning and Development in 2013, Adobe Connect for Audio Video and Web Conferencing in 2017, Adobe Experience Manager for Digital Asset Management in 2024 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems British American Tobacco Romania is running and its propensity to invest more and deepen its relationship with TotalSoft , SAP , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing British American Tobacco Romania revenues, which have grown to $1.41 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for British American Tobacco Romania intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

British American Tobacco Romania Tech Stack and Enterprise Applications

British American Tobacco Romania HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
TotalSoft Legacy TotalSoft Charisma Development and Training Learning and Development HCM n/a 2013 2013
In 2013, British American Tobacco Romania implemented TotalSoft Charisma Development and Training as an integrated Learning and Development application across its HR organization. The deployment of TotalSoft Charisma Development and Training was presented as a customized solution to BAT Romania and British American Shared Services Europe, with configuration aligned to local HR processes and talent development needs. The implementation centered on the Performance Management and Development and Training modules, enabling formal performance cycles, individual development planning, and training program management. These modules were configured to provide visibility into employee development needs and to coordinate learning activities with performance outcomes, reflecting standard Learning and Development functional workflows such as competency mapping, development plans, and training enrollment and tracking. Operational coverage included the HR department and shared services teams in the Romania organization and broader European shared services context, with the TotalSoft implementation team supporting rollout and configuration. The program was reported to deliver increased efficiency and faster visibility into development requirements, allowing HR business partners to respond more quickly to talent gaps and to reinforce the strategic role of HR. Governance changes emphasized structured performance and training workflows, localized process configuration, and ongoing vendor-supported adjustments to meet business requirements. TotalSoft Charisma Development and Training was documented as the system of record for the cited development and performance processes, implemented rapidly to achieve the desired results in a short period of time.
Performance and Goal Management HCM 2013 2013
Recruiting, Applicant Tracking System HCM 2021 2021
British American Tobacco Romania Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Adobe Systems Legacy Adobe Connect Audio Video and Web Conferencing Collaboration n/a 2017 2017
Audio Video and Web Conferencing Collaboration 2017 2017
Collaboration Collaboration 2016 2016
Collaboration Collaboration 2017 2017
Collaboration Collaboration 2022 2022
Collaboration Collaboration 2024 2024
British American Tobacco Romania Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Adobe Systems Legacy Adobe Experience Manager Digital Asset Management Content Management n/a 2024 2024
Digital Signing Content Management 2021 2021
British American Tobacco Romania CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Experience CRM 2022 2022
Customer Support CRM 2023 2023
Marketing Analytics CRM 2025 2025
Marketing Automation CRM 2024 2024
Sales Automation, CRM, Sales Engagement CRM 2021 2021
Tag Management CRM 2023 2023
British American Tobacco Romania ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
IT Service Management ITSM 2022 2022
British American Tobacco Romania TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2024 2024
Governance, Risk and Compliance TRM 2024 2024
Governance, Risk and Compliance TRM 2024 2024
British American Tobacco Romania PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2016 2016
Transactional Email PaaS 2021 2021
British American Tobacco Romania IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2024 2024
Cloud Storage IaaS 2024 2024
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2025 2025
Domain Name System (DNS) IaaS 2015 2015
British American Tobacco Romania CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Security (AppSec) CyberSecurity 2025 2025
Identity and Access Management (IAM) CyberSecurity 2023 2023
Secure Sockets Layer (SSL) CyberSecurity 2016 2016
Secure Sockets Layer (SSL) CyberSecurity 2018 2018
Secure Web Gateways (SWG) CyberSecurity 2011 2011
Web Application Firewalls (WAF) CyberSecurity 2024 2024

IT Decision Makers and Key Stakeholders at British American Tobacco Romania

First Name Last Name Title Function Department Email Phone
No data found
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Apps Being Evaluated by British American Tobacco Romania Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from British American Tobacco Romania IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the British American Tobacco Romania digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD British American Tobacco Romania Technographics
British American Tobacco Romania is a Manufacturing organization based in Romania, with around 1805 employees and annual revenues of $1.41 billion.
British American Tobacco Romania operates a diverse technology stack with applications such as TotalSoft Charisma Development and Training, Adobe Connect and Adobe Experience Manager, covering areas like Learning and Development, Audio Video and Web Conferencing and Digital Asset Management.
British American Tobacco Romania has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as TotalSoft and Adobe Systems.
British American Tobacco Romania recently adopted applications including Matomo Analytics in 2025, Amazon CloudFront in 2025 and reCAPTCHA in 2025, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of British American Tobacco Romania’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates British American Tobacco Romania’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete British American Tobacco Romania technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.