Ploiesti, 013681,
Romania
British American Tobacco Romania Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by British American Tobacco Romania and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1805 British American Tobacco Romania employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that British American Tobacco Romania has purchased the following applications: TotalSoft Charisma Development and Training for Learning and Development in 2013, Adobe Connect for Audio Video and Web Conferencing in 2017, Adobe Experience Manager for Digital Asset Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems British American Tobacco Romania is running and its propensity to invest more and deepen its relationship with TotalSoft , SAP , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing British American Tobacco Romania revenues, which have grown to $1.41 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for British American Tobacco Romania intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TotalSoft | Legacy | TotalSoft Charisma Development and Training | Learning and Development | HCM | n/a | 2013 | 2013 |
In 2013, British American Tobacco Romania implemented TotalSoft Charisma Development and Training as an integrated Learning and Development application across its HR organization. The deployment of TotalSoft Charisma Development and Training was presented as a customized solution to BAT Romania and British American Shared Services Europe, with configuration aligned to local HR processes and talent development needs.
The implementation centered on the Performance Management and Development and Training modules, enabling formal performance cycles, individual development planning, and training program management. These modules were configured to provide visibility into employee development needs and to coordinate learning activities with performance outcomes, reflecting standard Learning and Development functional workflows such as competency mapping, development plans, and training enrollment and tracking.
Operational coverage included the HR department and shared services teams in the Romania organization and broader European shared services context, with the TotalSoft implementation team supporting rollout and configuration. The program was reported to deliver increased efficiency and faster visibility into development requirements, allowing HR business partners to respond more quickly to talent gaps and to reinforce the strategic role of HR.
Governance changes emphasized structured performance and training workflows, localized process configuration, and ongoing vendor-supported adjustments to meet business requirements. TotalSoft Charisma Development and Training was documented as the system of record for the cited development and performance processes, implemented rapidly to achieve the desired results in a short period of time.
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Performance and Goal Management | HCM |
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2013 | 2013 |
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Recruiting, Applicant Tracking System | HCM |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2024 | 2024 |
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Digital Signing | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2023 | 2023 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2022 | 2022 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2024 | 2024 |
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Governance, Risk and Compliance | TRM |
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2024 | 2024 |
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Governance, Risk and Compliance | TRM |
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2024 | 2024 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Cloud Storage | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Domain Name System (DNS) | IaaS |
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2015 | 2015 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2025 | 2025 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2016 | 2016 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2018 | 2018 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2011 | 2011 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2024 | 2024 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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