AI Buyer Insights:

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

British Gas, part of Centrica Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
HCL Technologies Legacy HCL Unica Campaign Account Based Marketing CRM n/a 2018 2018
In 2018 British Gas, part of Centrica, implemented HCL Unica Campaign to centralize Account Based Marketing within its marketing and campaign operations. The HCL Unica Campaign deployment focused on enabling audience-driven orchestration for multi-channel and multi-wave campaigns across British Gas marketing stakeholders. Project work began with stakeholder workshops to define and document business requirements and target audiences. Those requirements were converted into structured technical briefs that standardized campaign development, and the team configured HCL Unica Campaign to support audience segmentation, campaign orchestration, multi-wave sequencing, and measurement capabilities consistent with Account Based Marketing workflows. Governance emphasized brief validation and iterative review, with analysts advising or challenging briefs where necessary to reduce campaign complexity while preserving objectives and measurement accuracy. The implementation culminated in the design, build, and execution of multi-channel multi-wave campaigns using HCL Unica Campaign, with the structured technical briefs serving as the primary artifact for consistent campaign rollout and operational handover.
Call Tracking and Recording CRM 2016 2016
CRM CRM 2015 2016
Customer Experience CRM 2018 2018
Customer Experience CRM 2021 2021
Customer Experience CRM 2022 2023
Data Management Platform CRM 2020 2020
Marketing Analytics CRM 2021 2021
Marketing Analytics CRM 2019 2019
Marketing Automation CRM 2018 2018
Marketing Automation CRM 2017 2017
Partner Relationship Management CRM 2021 2021
Tag Management CRM 2020 2020
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2016 2016
Application Hosting and Computing Services IaaS 2017 2017
Content Delivery Network IaaS 2017 2017
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2021 2021
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
AppDynamics Legacy AppDynamics APM Application Performance Management ITSM n/a 2016 2016
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Collaboration Collaboration 2018 2018
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Core HR HCM 2013 2014
Workforce Management HCM 2013 2013
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
DDoS Protection CyberSecurity 2018 2018
Secure Email Gateways (SEGs) CyberSecurity 2020 2020
Secure Web Gateways (SWG) CyberSecurity 2011 2011
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Debt Collection and Recovery ERP Services and Operations 2007 2007
Utilities ERP ERP Services and Operations 2011 2011
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Digital Asset Management Content Management 2015 2015
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Extract, Transform, and Load (ETL), Data Replication PaaS 2009 2009
Transactional Email PaaS 2013 2013
Transactional Email PaaS 2017 2017
Transactional Email PaaS 2018 2018
EPM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Financial Consolidation and Close EPM 2020 2021
PLM and Engineering
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Geographic Information System PLM and Engineering 1996 1996
Geology and Seismic Data Processing PLM and Engineering 1996 1996
Geology and Seismic Data Processing PLM and Engineering 1996 1996
Geology and Seismic Data Processing PLM and Engineering 1996 1996
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2019 2019
Governance, Risk and Compliance TRM 2019 2019
Professional Services
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Professional Services Professional Services 2017 2017
PPM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Project Portfolio Management PPM 2014 2014
IT Decision Makers and Key Stakeholders at British Gas, part of Centrica
First Name Last Name Title Function Department Email Phone
No data found
Apps Being Evaluated by British Gas, part of Centrica Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD British Gas, part of Centrica Technographics

British Gas, part of Centrica is a Utilities organization based in United Kingdom, with around 2500 employees and annual revenues of $465.0 million.

British Gas, part of Centrica operates a diverse technology stack with applications such as HCL Unica Campaign, Microsoft Azure Cloud Services and AppDynamics APM, covering areas like Account Based Marketing, Application Hosting and Computing Services and Application Performance Management.

British Gas, part of Centrica has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as HCL Technologies, Microsoft and AppDynamics.

British Gas, part of Centrica recently adopted applications including WNS EXPIRIUS CX Solution Suite EX in 2022, Adobe Experience Cloud in 2021 and Adobe Target Standard in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of British Gas, part of Centrica’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates British Gas, part of Centrica’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete British Gas, part of Centrica technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.