Amsterdam, 1076 DE,
Netherlands
Brooks Running Netherlands Technographics
Brooks Running Netherlands Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brooks Running Netherlands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 Brooks Running Netherlands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brooks Running Netherlands has purchased the following applications: Zendesk for Customer Service CX for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brooks Running Netherlands is running and its propensity to invest more and deepen its relationship with Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brooks Running Netherlands revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brooks Running Netherlands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brooks Running Netherlands Tech Stack and Enterprise Applications
Brooks Running Netherlands CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk for Customer Service CX | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, Brooks Running Netherlands implemented Zendesk for Customer Service CX to centralize and professionalize Customer Experience across EMEA. The deployment targeted support across B2B, B2C, ecommerce and marketplace channels and established a centralized multilingual service team based in Amsterdam to cover regional and local operations.
The implementation leveraged Zendesk CRM, CX and AI capabilities, configured for ticketing, knowledge base self service, multilingual routing, and automated support workflows. Functional scope included support for B2B and DTC repair services and spare parts handling, and content-driven product guidance to improve digital customer support.
Operationally the program aligned Zendesk workflows into the Order to Cash framework, coordinating Customer Service with S and OP, Logistics, and Finance in partnership with IT. The rollout coincided with a migration to a new 3PL partner, Rhenus Logistics, and the project integrated service and logistics processes to support marketplace growth across EMEA.
Governance actions included end to end realignment and standardization of standard operating procedures across Customer Service and adjacent functions, and the establishment of centralized multilingual service governance. Outcomes explicitly reported include enhanced customer experience through further digitalization and self service, and improved on time in full performance following the 3PL migration.
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Customer Support | CRM |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Brooks Running Netherlands
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Apps Being Evaluated by Brooks Running Netherlands Executives
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