Brunello Cucinelli
Viale Parco dell'Industria, 5,
Perugia, 6073,
Italy
Perugia, 6073,
Italy
39 075 697071
Retail
Brunello Cucinelli Technographics
Brunello Cucinelli Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brunello Cucinelli and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3283 Brunello Cucinelli employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brunello Cucinelli has purchased the following applications: Oracle JD Edwards EnterpriseOne for ERP Financial in 2014, Aura Blockchain DPP for Blockchain Platform in 2024, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brunello Cucinelli is running and its propensity to invest more and deepen its relationship with Oracle , SAP , Aura Blockchain Consortium or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brunello Cucinelli revenues, which have grown to $1.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brunello Cucinelli intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brunello Cucinelli Tech Stack and Enterprise Applications
Brunello Cucinelli ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Microsoft Dynamics GP | Oracle JD Edwards EnterpriseOne | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, Brunello Cucinelli implemented Oracle JD Edwards EnterpriseOne as its ERP Financial system in the United States. The deployment centralized accounts payable processing for twenty-two retail locations, two showrooms, and the main company, bringing supplier invoices and payment workflows under Oracle JD Edwards EnterpriseOne. The implementation included an A/P data conversion from Microsoft Dynamics GP to Oracle JD Edwards EnterpriseOne, with targeted support for accounts payable record migration and validation.
Functional coverage focused on accounts payable modules, corporate card management, expense reporting, inter-company payables, and inventory related expenses, consistent with ERP Financial capabilities. The company managed forty-seven corporate card member accounts and processed and audited employee expense reports through integrations with American Express and Concur reporting systems tied into Oracle JD Edwards EnterpriseOne. Operational workflows routed inter-company payables, inventory expenses, and visual expenses into JD Edwards A/P and subledger processes for centralized accounting.
Operational ownership for the JD Edwards rollout was concentrated in finance and U.S. retail operations, aligning store and showroom invoice processing with corporate A/P controls. Governance changes accompanied the conversion, with revised A/P workflows and data reconciliation procedures to support the Microsoft Dynamics GP to Oracle JD Edwards EnterpriseOne migration. Oracle JD Edwards EnterpriseOne became the ERP Financial backbone for accounts payable, corporate card reconciliation, and employee expense management across Brunello Cucinelli's U.S. sites.
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Expense Management | ERP |
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2014 | 2014 |
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Brunello Cucinelli Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aura Blockchain Consortium | Legacy | Aura Blockchain DPP | Blockchain Platform | Blockchain | n/a | 2024 | 2024 |
In 2024 Brunello Cucinelli implemented Aura Blockchain DPP, a Blockchain Platform provided by Aura Blockchain Consortium, to address Digital Product Passport requirements and provide immutable provenance for its luxury garments. The deployment leverages a consortium style permissioned ledger model consistent with the vendor, positioning Aura Blockchain DPP as the authoritative registry for product-level provenance and DPP metadata across the group.
The implementation of Aura Blockchain DPP focused on core blockchain platform capabilities, including an immutable provenance ledger, digital product passport record structures, product identifier anchoring and timestamped event records for manufacturing and certification steps. Functional workflows emphasize provenance and authenticity verification, consumer-facing verification controls, and storage of compliance metadata aligned to emerging EU DPP proposals.
Operational coverage centers on manufacturing traceability and product lifecycle records originating from Solomeo operations, extending governance and usage to product, compliance and retail teams responsible for authenticity and customer verification. Governance is coordinated under Chief of Humanistic Technology Francesco Bottigliero and the companys in-house research initiatives, including collaboration with Solomei AI, to ensure human-centered operational policies and data stewardship for the Blockchain Platform.
Brunello Cucinelli uses Aura Blockchain DPP to support business functions that include manufacturing traceability, product authenticity verification, regulatory compliance reporting for digital product passports, and consumer engagement through verifiable provenance. The implementation narrative emphasizes platform-level provenance, traceability workflows and governance integration rather than specific backend system integrations.
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Brunello Cucinelli Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020 Brunello Cucinelli implemented Cisco Webex Meetings as its web-facing conferencing solution. Cisco Webex Meetings is embedded on the Brunello Cucinelli website to deliver browser-based audio and video interactions, aligning with the Audio Video and Web Conferencing category. The deployment uses the Cisco Webex Meetings client to provide real-time video, audio, screen sharing and meeting join flows directly from the site.
The implementation is architected as a cloud-delivered conferencing layer integrated into public web pages via client-side embedding and WebRTC-enabled browser sessions, enabling both scheduled sessions and ad hoc joins. Functional capabilities observed include meeting scheduling, participant management, recording capture and in-meeting collaboration features typical of Cisco Webex Meetings, supporting corporate communications and customer-facing virtual appointments. Governance is handled through the application's native access controls and meeting moderation, positioning the solution to support collaboration and external engagement workflows across the organization.
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Collaboration | Collaboration |
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2020 | 2020 |
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Brunello Cucinelli eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Brunello Cucinelli CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Brunello Cucinelli ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Brunello Cucinelli IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Brunello Cucinelli CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EMM / MDM / MAM | CyberSecurity |
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2022 | 2022 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Brunello Cucinelli
| First Name | Last Name | Title | Function | Department | Phone | |
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HR Retail Cost Controller / Compensation & Benefits | Director | HR | |
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Junior HR Generalist - Umane Risorse | CXO | HR | |
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HR - Talent Acquisition and Training Specialist | Manager | HR | |
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Apps Being Evaluated by Brunello Cucinelli Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brunello Cucinelli IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brunello Cucinelli digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Brunello Cucinelli Technographics
Brunello Cucinelli is a Retail organization based in Italy,
with around 3283 employees and annual revenues of $1.50 billion.
Brunello Cucinelli operates a diverse technology stack with applications such as
Oracle JD Edwards EnterpriseOne, Aura Blockchain DPP and Cisco Webex Meetings,
covering areas like ERP Financial, Blockchain Platform and Audio Video and Web Conferencing.
Brunello Cucinelli has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Aura Blockchain Consortium and Cisco Systems.
Brunello Cucinelli recently adopted applications including
Aura Blockchain DPP in 2024, Microsoft Intune in 2022 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brunello Cucinelli’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Brunello Cucinelli’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Brunello Cucinelli technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.