Perugia, 6073,
Italy
Brunello Cucinelli Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Brunello Cucinelli and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3283 Brunello Cucinelli employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brunello Cucinelli has purchased the following applications: Oracle JD Edwards EnterpriseOne for ERP Financial in 2014, Aura Blockchain DPP for Blockchain Platform in 2024, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brunello Cucinelli is running and its propensity to invest more and deepen its relationship with Oracle , SAP , Aura Blockchain Consortium or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brunello Cucinelli revenues, which have grown to $1.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brunello Cucinelli intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Microsoft Dynamics GP | Oracle JD Edwards EnterpriseOne | ERP Financial | ERP Financial Management | n/a | 2014 | 2014 |
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Expense Management | ERP Financial Management |
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2014 | 2014 |
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aura Blockchain Consortium | Legacy | Aura Blockchain DPP | Blockchain Platform | Blockchain | n/a | 2024 | 2024 |
In 2024 Brunello Cucinelli implemented Aura Blockchain DPP, a Blockchain Platform provided by Aura Blockchain Consortium, to address Digital Product Passport requirements and provide immutable provenance for its luxury garments. The deployment leverages a consortium style permissioned ledger model consistent with the vendor, positioning Aura Blockchain DPP as the authoritative registry for product-level provenance and DPP metadata across the group.
The implementation of Aura Blockchain DPP focused on core blockchain platform capabilities, including an immutable provenance ledger, digital product passport record structures, product identifier anchoring and timestamped event records for manufacturing and certification steps. Functional workflows emphasize provenance and authenticity verification, consumer-facing verification controls, and storage of compliance metadata aligned to emerging EU DPP proposals.
Operational coverage centers on manufacturing traceability and product lifecycle records originating from Solomeo operations, extending governance and usage to product, compliance and retail teams responsible for authenticity and customer verification. Governance is coordinated under Chief of Humanistic Technology Francesco Bottigliero and the companys in-house research initiatives, including collaboration with Solomei AI, to ensure human-centered operational policies and data stewardship for the Blockchain Platform.
Brunello Cucinelli uses Aura Blockchain DPP to support business functions that include manufacturing traceability, product authenticity verification, regulatory compliance reporting for digital product passports, and consumer engagement through verifiable provenance. The implementation narrative emphasizes platform-level provenance, traceability workflows and governance integration rather than specific backend system integrations.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
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Collaboration | Collaboration |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Customer Experience | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EMM / MDM / MAM | CyberSecurity |
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2022 | 2022 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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