BSN Sports
14460 Varsity Brands Way,
Farmers Branch, 75244, TX,
United States
Farmers Branch, 75244, TX,
United States
1 972-484-9484
Retail
BSN Sports Technographics
BSN Sports Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BSN Sports and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2885 BSN Sports employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BSN Sports has purchased the following applications: HighRadius EIPP Cloud for Payment Processing in 2021, Phenom Talent CRM for Candidate Relationship Management in 2016, Zendesk Chat for Chatbots and Conversational AI in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BSN Sports is running and its propensity to invest more and deepen its relationship with HighRadius , Phenom , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BSN Sports revenues, which have grown to $613.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BSN Sports intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BSN Sports Tech Stack and Enterprise Applications
BSN Sports ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HighRadius | Legacy | HighRadius EIPP Cloud | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, BSN Sports implemented HighRadius EIPP Cloud. HighRadius EIPP Cloud, a Payment Processing solution, is deployed as a cloud-hosted invoice presentment and payment portal on the BSN Sports website to support electronic billing and customer-facing payment capture.
The deployment centers on web-based invoice presentment, hosted payment pages, and self-service payment workflows, aligned with common Payment Processing capabilities. Configuration emphasizes online payment acceptance, remittance data capture, and automated reconciliation workflows to streamline accounts receivable operations.
Operational coverage is focused on customer-facing payment interactions and finance team processing, with the portal integrated into BSN Sports web infrastructure and connected to internal billing and order-to-cash touchpoints. The implementation scope includes accounts receivable and finance workflows and extends to customer service processes that handle payment inquiries and dispute routing.
Governance and process changes were structured around centralized electronic invoice controls and AR workflow orchestration, with finance maintaining control over billing rules and payment exception handling. Deployment on the public-facing site established a single point of access for buyers to view invoices and submit payments through HighRadius EIPP Cloud.
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BSN Sports HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Phenom | Legacy | Phenom Talent CRM | Candidate Relationship Management | HCM | n/a | 2016 | 2016 |
In 2016 BSN Sports implemented Phenom Talent CRM for Candidate Relationship Management. The deployment extended Phenom People on the BSN Sports careers site to centralize candidate engagement and manage talent pipelines.
Configuration emphasized a CRM database of candidate profiles, segmented talent pools, automated nurture campaigns, career-site capture, and analytics instrumentation consistent with Candidate Relationship Management capabilities. Phenom Talent CRM was configured to support candidate profiling, campaign orchestration, and recruiter-facing workflow automation.
The implementation integrated Phenom People with the public careers portal to capture applicants and populate CRM records for downstream recruiting activity. Operational ownership sat with Talent Acquisition and recruiting teams, covering hiring for retail stores, distribution centers, and corporate functions.
Governance centered on centralized campaign controls, role based access for recruiters and hiring managers, and segmentation rules for frontline versus corporate talent pools. Rollout prioritized career-site instrumentation and recruiter adoption to embed Candidate Relationship Management into ongoing hiring workflows.
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BSN Sports AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2014 | 2014 |
In 2014, BSN Sports implemented Zendesk Chat on their website. Zendesk Chat is categorized under Chatbots and Conversational AI and was deployed as the primary web chat channel for customer-facing interactions on bsnsports.com, providing real-time engagement for shoppers and retail partners.
The Zendesk Chat implementation included the web chat widget, real-time messaging, proactive greetings, canned responses, and chat transcript capture. Zendesk Chat was configured to surface agent availability and route conversations to specialist queues based on customer intent, consistent with Chatbots and Conversational AI workflow automation. The deployment standardized response templates and enabled persistent session history for agent context.
Operationally the solution was anchored in the website front end and connected to agent consoles for live handling and later review. The operational scope emphasized customer service and online sales support functions, with chat sessions managed by support agents and scripted escalation rules. Governance focused on chat routing rules, agent workflow scripts, and transcript retention for quality and training purposes.
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BSN Sports eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2013 | 2013 |
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BSN Sports CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Support | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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BSN Sports ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2013 | 2013 |
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BSN Sports PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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BSN Sports IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Backup as a Service (BaaS) | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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BSN Sports CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at BSN Sports
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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IT Infrastructure Director | Director | Finance | |
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Data Science Manager | Manager | IT | |
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Senior Data Analytics Engineer | Manager | IT | |
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Systems Engineer | Manager | IT | |
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Apps Being Evaluated by BSN Sports Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BSN Sports IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BSN Sports digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD BSN Sports Technographics
BSN Sports is a Retail organization based in United States,
with around 2885 employees and annual revenues of $613.0 million.
BSN Sports operates a diverse technology stack with applications such as
HighRadius EIPP Cloud, Phenom Talent CRM and Zendesk Chat,
covering areas like Payment Processing, Candidate Relationship Management and Chatbots and Conversational AI.
BSN Sports has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as HighRadius, Phenom and Zendesk.
BSN Sports recently adopted applications including
HighRadius EIPP Cloud in 2021, Salesforce Marketing Cloud in 2021 and Zendesk Service in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BSN Sports’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BSN Sports’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BSN Sports technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.