BSO
Vantage Business Park, Bloxham Rd,
Banbury, OX16 9UX,
United Kingdom
Banbury, OX16 9UX,
United Kingdom
44 12-95-23-5601
Distribution
BSO Technographics
BSO Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BSO and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 33 BSO employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BSO has purchased the following applications: Acumatica Cloud ERP for ERP Financial in 2020, Freshdesk Messaging (Formerly Freshchat) for Chatbots and Conversational AI in 2019, Calendly for Online Meeting Scheduling in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BSO is running and its propensity to invest more and deepen its relationship with Acumatica , Visa , Freshworks or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BSO revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BSO intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BSO Tech Stack and Enterprise Applications
BSO ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Acumatica | Legacy | Acumatica Cloud ERP | ERP Financial | ERP | Arcus Universe | 2020 | 2020 |
In 2020, BSO implemented Acumatica Cloud ERP to centralize finance and distribution processes across all UK and worldwide operations. The deployment uses Acumatica Cloud ERP as the ERP Financial platform to consolidate core financial management and operational data for the 33 employee distributor.
The implementation focused on core financial modules including general ledger, accounts payable, accounts receivable, cash management, and financial reporting, alongside distribution aligned capabilities such as inventory management, order management, and purchasing. Acumatica Cloud ERP was configured for automation of invoicing workflows, bank reconciliation routines, and inventory costing processes, aligning system configuration with distributor order to cash and procure to pay flows.
Arcus Universe served as the systems integrator, managing data migration and integration activities to connect Acumatica Cloud ERP with BSO operational systems that support UK and international sales channels. Integration scope emphasized transactional synchronization for orders and inventory, and centralization of financial ledgers to provide a single source of financial records across sites.
Governance established role based access controls and centralized financial controls to standardize accounting and distribution processes, with a phased rollout across UK and worldwide operations coordinated by Arcus Universe. The narrative centers on BSO, Acumatica Cloud ERP, ERP Financial and its role supporting finance and distribution functions.
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Payment Processing | ERP |
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2020 | 2020 |
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BSO AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshdesk Messaging (Formerly Freshchat) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, BSO implemented Freshdesk Messaging (Formerly Freshchat) on its website. The deployment used a web chat widget to enable real-time customer conversations and lead capture for the UK distribution business, aligning with the Chatbots and Conversational AI category. Scope focused on the online storefront at building-supplies-online.co.uk and targeted front-line customer support and e-commerce inquiry handling, sized to the company profile of 33 employees and a small business operational footprint.
Freshdesk Messaging (Formerly Freshchat) was configured with conversational workflows consistent with Chatbots and Conversational AI, including automated greeting messages, bot-assisted routing to live agents, canned replies, and persistent conversation history to preserve context. Configuration emphasized agent-facing controls, assignment rules, and transcript retention to support customer support and online sales functions. Rollout was web-first and configured to align chat workflows with existing customer service processes rather than broad cross-system orchestration.
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BSO Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Calendly | Legacy | Calendly | Online Meeting Scheduling | Collaboration | n/a | 2020 | 2020 |
In 2020, BSO implemented Calendly on their website. Calendly is an Online Meeting Scheduling application embedded into the public site to surface customer facing booking workflows and appointment types for sales and customer service inquiries.
The deployment uses an embedded Calendly scheduling widget on site, routing booking requests into calendar aware appointment flows and automated availability checks, with a single administrator managing event types, booking rules, and time zone handling. Operational scope covers customer interactions via the website and internal scheduling for sales and support staff in the United Kingdom, with governance maintained through centralized admin controls and standard booking policies.
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BSO eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2013 | 2013 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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BSO CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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BSO ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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BSO IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at BSO
| First Name | Last Name | Title | Function | Department | Phone | |
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Financial Controller | Director | Finance | |
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Co CEO | CXO | Finance | |
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Apps Being Evaluated by BSO Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BSO IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BSO digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD BSO Technographics
BSO is a Distribution organization based in United Kingdom,
with around 33 employees and annual revenues of $6.0 million.
BSO operates a diverse technology stack with applications such as
Acumatica Cloud ERP, Freshdesk Messaging (Formerly Freshchat) and Calendly,
covering areas like ERP Financial, Chatbots and Conversational AI and Online Meeting Scheduling.
BSO has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Acumatica, Freshworks and Calendly.
BSO recently adopted applications including
Klaviyo in 2021, Awin Affiliate Marketing in 2021 and Cloudflare CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BSO’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BSO’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BSO technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.