Bulgari Horlogerie Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Bulgari Horlogerie and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 330 Bulgari Horlogerie employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bulgari Horlogerie has purchased the following applications: Apple Pay for Payment Processing in 2021, Kleecks for Generative AI Platforms in 2024, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bulgari Horlogerie is running and its propensity to invest more and deepen its relationship with Apple , Kleecks , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bulgari Horlogerie revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bulgari Horlogerie intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP Financial Management | n/a | 2021 | 2021 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kleecks | Legacy | Kleecks | Generative AI Platforms | AI Development | n/a | 2024 | 2025 |
In 2024, Bulgari Horlogerie deployed Kleecks as a Generative AI Platforms application to drive AI-driven search optimization and omnichannel acquisition improvements. The initial program focused on Italy with a pathway to global digital channels, aligning the implementation with product page go-to-market acceleration and merchandising workflows.
Implementation emphasized two core modules, AI content automation and search-optimization capabilities, using Kleecks to automate product page content generation and to tune search relevance and query handling across the storefront. Kleecks was configured to support content production workflows and search ranking adjustments that feed directly into product page publication and catalog enrichment.
Operational coverage spanned e-commerce and digital marketing functions, with the deployment affecting merchandising, digital marketing, and online sales operations across Italy and then broader global channels. The project integrated Kleecks into Bulgari Horlogerie’s omnichannel acquisition processes and digital storefront workflows to ensure content and search signals aligned with customer acquisition efforts.
Governance included a staged rollout and centralized content governance involving merchandising and marketing stakeholders to accelerate approval and publication cycles. The engagement delivered higher qualified traffic, increased digital revenue and faster go-to-market for product pages as stated in the vendor case description.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
|
2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Performance Management | ITSM |
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2021 | 2021 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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