Burger King Brazil
Alameda Tocantins, 350 11th floor Alphaville,
Barueri, 06455-020, SP,
Brazil
Barueri, 06455-020, SP,
Brazil
55 11 2397 0369
Leisure and Hospitality
Burger King Brazil Technographics
Burger King Brazil Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Burger King Brazil and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2700 Burger King Brazil employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Burger King Brazil has purchased the following applications: Nama ChatBot for Chatbots and Conversational AI in 2019, Microsoft 365 for Collaboration in 2016, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Burger King Brazil is running and its propensity to invest more and deepen its relationship with Nama , Microsoft , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Burger King Brazil revenues, which have grown to $537.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Burger King Brazil intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Burger King Brazil Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Nama | Legacy | Nama ChatBot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019 Burger King Brazil implemented Nama ChatBot, supplied by Nama, as a Chatbots and Conversational AI application to focus on customer experience at point of sale. The deployment was positioned to give the company greater visibility into the customer experience process and to support more attentive in‑store service design.
The Nama ChatBot implementation emphasized conversational intent recognition, scripted dialogue flows, FAQ automation, guest feedback capture, and conversational analytics. Functional configuration targeted common customer inquiries about store visits and promotions, escalation routing for complex issues, and iterative content updates driven by communications and innovation stakeholders.
Operational coverage centered on customer interactions across Burger King Brazil stores, impacting customer experience, communications, and store operations teams. Governance and rollout oversight were coordinated by the communications and innovation function, with Thais Nicolau Communication and Innovation Manager at Burger King Brasil describing the initiative as an opportunity to examine the customer experience process more closely and to make visits to stores more pleasant.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016 Burger King Brazil implemented Microsoft 365 as a Collaboration platform. The Microsoft 365 deployment is visible on the Burger King Brazil website and was provisioned to support corporate productivity and communications across the company in Brazil.
The implementation emphasizes core Collaboration capabilities typical of Microsoft 365, including cloud email, document storage and sharing, and real-time team collaboration tools. Configuration work focused on tenant-level identity and access patterns, information architecture for shared document libraries, and collaboration workflows to support marketing, operations and corporate teams.
Microsoft 365 is surfaced on the public website to enable content-driven collaboration and administrative workflows, and the deployment is structured to serve both office-based and restaurant-facing staff across Burger King Brazil. Integrations are limited to what is surfaced publicly on the site, with the application serving as a central productivity layer rather than a point solution for back-office ERP functions.
Governance and operational controls were implemented around user provisioning, access management and information governance to align Collaboration usage with corporate policies. The narrative centers on Microsoft 365 as the Collaboration solution for Burger King Brazil, with the platform used to standardize communication and document collaboration across the organization.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2016 | 2016 |
In 2016 Burger King Brazil deployed Xandr Invest (ex AppNexus DSP) as a Digital Advertising Platform integrated with its public website. The deployment places the Xandr Invest (ex AppNexus DSP) application at the center of programmatic media buying for display and video inventory, enabling real time bidding and automated campaign execution tied to site impressions and creative delivery.
Configuration focuses on standard DSP capabilities such as campaign management, bid optimization, audience targeting and unified reporting. Xandr Invest (ex AppNexus DSP) is used to define campaign flighting, frequency controls, creative assignments and budget pacing, and to surface performance data for media optimization.
Integration work centers on embedding ad tags and impression level telemetry into the Burger King Brazil website so that the Digital Advertising Platform can ingest page events and serve creatives in real time. Operational ownership resides with marketing and digital media functions, which use the platform to orchestrate programmatic buys and consolidate media reporting for Brazil site-level campaigns.
Governance and workflows emphasize campaign setup, creative approval and targeting rules within existing media buying processes, with the DSP driving automated decisioning and reporting cadence. The narrative reflects a site-focused, programmatic advertising implementation where Xandr Invest (ex AppNexus DSP) provides core buying algorithms, audience targeting, and reporting capabilities for Burger King Brazil marketing operations.
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2024 | 2024 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Burger King Brazil
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Burger King Brazil Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Burger King Brazil IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Burger King Brazil digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Burger King Brazil Technographics
Burger King Brazil is a Leisure and Hospitality organization based in Brazil,
with around 2700 employees and annual revenues of $537.0 million.
Burger King Brazil operates a diverse technology stack with applications such as
Nama ChatBot, Microsoft 365 and Xandr Invest (ex AppNexus DSP),
covering areas like Chatbots and Conversational AI, Collaboration and Digital Advertising Platform.
Burger King Brazil has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Nama and Microsoft.
Burger King Brazil recently adopted applications including
Affle Jampp in 2024, Amazon SES in 2021 and Amazon CloudFront in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Burger King Brazil’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Burger King Brazil’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Burger King Brazil technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.