Burson Automotive
327 Ferntree Gully Road,
Mount Waverly, 3149, VIC,
Australia
Mount Waverly, 3149, VIC,
Australia
61 3 9914-5555
Automotive
Burson Automotive Technographics
Burson Automotive Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Burson Automotive and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Burson Automotive employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Burson Automotive has purchased the following applications: Markinson MomentumPro ERP for ERP Financial in 2012, Ascender Preceda for Core HR in 2014, Autoinfo for Content Management in 2010 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Burson Automotive is running and its propensity to invest more and deepen its relationship with Markinson , Ascender , Autoinfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Burson Automotive revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Burson Automotive intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Burson Automotive Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Markinson | Legacy | Markinson MomentumPro ERP | ERP Financial | ERP Financial Management | n/a | 2012 | 2012 |
In 2012, Burson Automotive implemented Markinson MomentumPro ERP to support ERP Financial operations across its Australian retail and finance organization. The deployment supported accounts payable and transactional finance workflows managed by an Accounts Payable Officer between May 2012 and April 2014, who processed and disbursed supplier payments promptly and accurately using Momentum Pro, carried out end of month reconciliation and maintained AP records. Burson Automotive employs over 920 team members in 81 Auto Parts stores across Victoria, New South Wales, Tasmania, Queensland and Northern Territory, and the implementation was applied to central finance responsibilities as well as reception and travel and accommodation booking tasks documented in operational duties.
Configuration emphasis focused on core accounts payable capabilities, including supplier payment processing, invoice posting, month end reconciliation workflows and AP record filing implemented in Markinson MomentumPro ERP. Operational controls reflected documented reconciliation procedures and dispute resolution workflows to resolve discrepancies with clients and staff through telephone and written correspondence as part of the AP role. Governance centered on procedural adherence to month end close and supplier disbursement processes, aligning store-level transactional inputs with centralized finance tasks.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ascender | Legacy | Ascender Preceda | Core HR | HCM | n/a | 2014 | 2014 |
In 2014, Burson Automotive implemented Ascender Preceda as its Core HR system. Implementation records note assistance with a migration from MicrOpay Meridian to NGA Preceda during the project, indicating a structured data transition of employee and payroll records early in the rollout.
The Ascender Preceda deployment focused on core HR capabilities typical of the Core HR category, including employee master data consolidation, organisational hierarchy and position control, role based access configuration, and core HR workflow orchestration. Configuration work included data mapping, validation rules and scripted imports to preserve historical payroll and employment data during the move from MicrOpay Meridian to NGA Preceda.
Operational coverage centered on HR and payroll functions for Burson Automotive within Australia, with project artifacts showing staged cutover, user acceptance testing and training for HR and payroll teams. Governance practices documented include data reconciliation checkpoints, change control for configuration updates and defined sign off gates for production release of Ascender Preceda.
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Payroll | HCM |
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2014 | 2014 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Autoinfo | Legacy | Autoinfo | Content Management | Content Management | n/a | 2010 | 2010 |
In 2010 Burson Automotive deployed Autoinfo as its Content Management platform to host the EzyParts trade catalogue used across Australia for trade ordering and parts identification. The Burson Automotive Autoinfo Content Management implementation is served from Autoinfo systems and is described in Burson help files hosted on Autoinfo, establishing the year and the application relationship to core business functions early in the implementation narrative.
Module usage such as EzyParts and OSCAR eCatalog is identified from Burson help files and Autoinfo customer listings, and the configuration centers on catalogue publishing, vehicle lookup, fitment search, and eCommerce catalogue workflows. Autoinfo catalogue data and vehicle lookup capabilities are central functional modules, providing SKU level mapping, parts selector logic, and search refinement typical of Content Management implementations for parts catalogs.
Operationally the solution is hosted and served by Autoinfo and supports Burson trade ordering and parts identification processes across Australia, integrating catalog content and vehicle lookup into trade-facing ordering workflows. The implementation scope covers the EzyParts trade catalogue delivery to Burson customers and counter staff, with content updates and lookup services provided through Autoinfo’s hosted catalogue infrastructure.
Content governance is oriented around centralized catalogue management hosted by Autoinfo, with Burson help files and documentation maintained on the same platform to support user adoption and parts selection accuracy. The implementation is explicitly aimed at speeding parts selection and reducing returns through improved catalogue accuracy and vehicle fitment lookup, with catalogue publishing and search configuration framed as the primary levers to achieve those aims.
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Web Content Management | Content Management |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Web Application Firewalls (WAF), DDoS Protection | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Burson Automotive
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Burson Automotive Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Burson Automotive Technographics
Burson Automotive is a Automotive organization based in Australia,
with around 1500 employees and annual revenues of $250.0 million.
Burson Automotive operates a diverse technology stack with applications such as
Markinson MomentumPro ERP, Ascender Preceda and Autoinfo,
covering areas like ERP Financial, Core HR and Content Management.
Burson Automotive has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Markinson, Ascender and Autoinfo.
Burson Automotive recently adopted applications including
Mimecast Email Security in 2021, Lumen Black Lotus Labs in 2021 and Joomla 3.9 in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Burson Automotive’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Burson Automotive’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Burson Automotive technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.