Burton Roofing
Brickfield Ln, Chandler's Ford,
Eastleigh, SO53 4DP,
United Kingdom
Eastleigh, SO53 4DP,
United Kingdom
44 23 8033-9393
Distribution
Burton Roofing Technographics
Burton Roofing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Burton Roofing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 393 Burton Roofing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Burton Roofing has purchased the following applications: Merlin ERP for ERP Financial in 2018, Tawk.to for Chatbots and Conversational AI in 2020, Microsoft 365 for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Burton Roofing is running and its propensity to invest more and deepen its relationship with Merlin Business Software , Visa , PayPal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Burton Roofing revenues, which have grown to $205.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Burton Roofing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Burton Roofing Tech Stack and Enterprise Applications
Burton Roofing ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Merlin Business Software | Legacy | Merlin ERP | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018 Burton Roofing implemented Merlin ERP, using the application within the ERP Financial category to centralize pricing and procurement master data for its distribution business. The implementation explicitly targeted the company price book and supplier pricing workflows, with work recorded against Burton Roofing Ltd operations in the United Kingdom.
Configuration work focused on master price book maintenance inside Merlin ERP, incorporating supplier price lists and product-level pricing records. Functional activity aligned to procurement and purchasing operations, product master updates and the transactional pricing metadata that supports order entry and inventory valuation within an ERP Financial context.
No external system integrations were specified in the source, the operational coverage emphasized commercial purchasing and pricing functions across Burton Roofing Ltd. Departments impacted included procurement, commercial pricing, inventory management and finance, with the system acting as the authoritative pricing and product master for downstream order processing.
Governance and process changes were operationalized through a newly created Price Book Assistant role between May 2018 and August 2018, responsible for contacting suppliers, obtaining current price lists, analyzing supplier information and updating the master price book within Merlin ERP. The role was supported by K2 Training for Intermediate and Advanced Excel, indicating a focus on standardized data intake, cleansing and recurring maintenance workflows inside Merlin ERP.
|
|
|
|
|
Payment Processing | ERP |
|
2022 | 2022 |
|
|
|
|
|
Payment Processing | ERP |
|
2022 | 2022 |
|
Burton Roofing AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Burton Roofing implemented Tawk.to on its public website, deploying the Chatbots and Conversational AI application to manage live web conversations with prospects and customers. The installation uses an embedded Tawk.to web widget on pages served from https://www.burtonroofing.co.uk/, positioning the application as the primary conversational entry point for site visitors.
The implementation configures standard Chatbots and Conversational AI capabilities, including real time visitor messaging, proactive chat invitations, canned responses, conversation history, and an agent dashboard for live interaction. Configuration work focused on widget placement, availability scheduling, and canned reply sets to streamline common inquiries related to distribution, product availability, and service requests.
Operational coverage is web centric, supporting customer service and commercial teams across the United Kingdom, with agents accessing Tawk.to through the vendor dashboard to manage concurrent chats. Integration scope is limited to the website embedding and the Tawk.to platform, with transcripts and visitor context retained in the Tawk.to conversation logs for agent follow up.
Governance and workflow adjustments centered on chat routing rules, agent shift schedules, and transcript management, enabling consistent handoff from live chat to asynchronous follow up via email or internal business processes. Administration responsibilities include maintaining canned responses, updating availability windows, and reviewing conversation logs within Tawk.to to ensure alignment with customer engagement workflows.
|
Burton Roofing Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017 Burton Roofing implemented Microsoft 365 to provide enterprise Collaboration capabilities across its organization. The deployment is tied to the company profile of Burton Roofing and covers its United Kingdom operations, serving a mid-market employee base and supporting corporate communications and operational coordination.
The Microsoft 365 implementation centers on cloud-hosted productivity and collaboration services, including corporate email, document collaboration, shared file storage, and real time teamwork tools consistent with Collaboration platforms. Configuration emphasis is on tenant-level provisioning, user identity and access controls, and standard productivity client configuration to support office and field teams.
Burton Roofing surfaces Microsoft 365 on its public website, indicating visible use of Microsoft 365 within customer and partner touchpoints. The deployment architecture is a cloud tenant model, with applications and collaboration services provisioned to internal groups across sales, operations, and project delivery functions within the United Kingdom.
Governance is organized around centralized tenant administration and user lifecycle management, with role based access and administrative controls to manage corporate Collaboration use. The narrative reflects an enterprise adoption of Microsoft 365 focused on unifying internal communications and document workflows without additional third party system integrators referenced.
|
Burton Roofing eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce Fraud Protection | eCommerce |
|
2022 | 2022 |
|
|
|
|
|
eCommerce | eCommerce |
|
2018 | 2018 |
|
|
|
|
|
eCommerce | eCommerce |
|
2018 | 2018 |
|
Burton Roofing CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Automation | CRM |
|
2022 | 2022 |
|
Burton Roofing ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2021 | 2021 |
|
Burton Roofing PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2018 | 2018 |
|
Burton Roofing IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
|
Burton Roofing CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Burton Roofing
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Managing Director | CXO | Operations | |
|
|
|
Finance Director | Director | Finance | |
|
|
|
IT Manager | Manager | IT | |
|
Apps Being Evaluated by Burton Roofing Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Burton Roofing IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Burton Roofing digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Burton Roofing Technographics
Burton Roofing is a Distribution organization based in United Kingdom,
with around 393 employees and annual revenues of $205.0 million.
Burton Roofing operates a diverse technology stack with applications such as
Merlin ERP, Tawk.to and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Burton Roofing has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Merlin Business Software, Tawk.to and Microsoft.
Burton Roofing recently adopted applications including
Visa Authorize.Net in 2022, PayPal Braintree in 2022 and Visa CardinalCommerce in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Burton Roofing’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Burton Roofing’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Burton Roofing technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.