Cincinnati, 45246, OH,
United States
Busam Nissan Technographics
Busam Nissan Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Busam Nissan and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 Busam Nissan employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Busam Nissan has purchased the following applications: CDK Global DMS for Dealership Management in 2012, CarNow MessageNow for Chatbots and Conversational AI in 2018, GoDaddy Webmail for Collaboration in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Busam Nissan is running and its propensity to invest more and deepen its relationship with CDK Global , CarNow , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Busam Nissan revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Busam Nissan intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Busam Nissan Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CDK Global | Legacy | CDK Global DMS | Dealership Management | ERP Services and Operations | n/a | 2012 | 2012 |
In 2012, Busam Nissan implemented CDK Global DMS for Dealership Management. The CDK Global DMS is deployed to support dealership operations and is used on the Busam Nissan website to surface vehicle inventory and capture customer contact workflows.
The deployment addresses core dealership functions typical of Dealership Management, including inventory management, sales retailing, service scheduling, parts management, and financial posting, consolidating vehicle and customer records within CDK Global DMS. Operational coverage spans showroom sales, service drive scheduling, parts operations, and back office accounting, with internal governance led by dealership operations and service managers to align sales and service processes and maintain data consistency across web-facing inventory and onsite workflows.
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CarNow | Legacy | CarNow MessageNow | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Busam Nissan implemented CarNow MessageNow on its public website. CarNow MessageNow is deployed in the Chatbots and Conversational AI category to provide conversational customer engagement for the dealership and to support online sales lead capture and service appointment inquiries. The solution is presented as a website embedded conversational chat widget and was configured to perform initial conversational screening, capture contact and inquiry details, and present scripted flows tailored to automotive retail workflows. Configuration aligns with typical Chatbots and Conversational AI capabilities including real time message routing, agent handoff, and transcript capture for follow up, and operational ownership is held by dealership staff to manage messaging workflows and response governance across sales and service customer interactions.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Busam Nissan implemented GoDaddy Webmail as its primary Collaboration platform to provision email and webmail access for the dealership. The GoDaddy Webmail deployment is surfaced from the company website, providing staff with browser-based access to corporate mailboxes and domain-based email addresses for customer and vendor communication.
The technical footprint is consistent with a cloud-hosted email service, with mailbox administration performed through the GoDaddy account control panel. Functional capabilities in use include individual mailboxes, webmail interface for on-premise and remote access, alias and forwarding management, and basic admin controls for mailbox lifecycle.
Operational coverage spans core dealership functions including sales, service, parts, and back-office administration, with user provisioning and mailbox management handled by internal staff through GoDaddy account administration. Busam Nissan GoDaddy Webmail Collaboration supports standard email workflows for customer engagement and internal communications, and governance is centered on control panel administration and domain-level mailbox configuration rather than on-premises mail infrastructure.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Automotive Dealership CRM | CRM |
|
2017 | 2017 |
|
|
|
|
|
Customer Experience | CRM |
|
2020 | 2020 |
|
|
|
|
|
Data Management Platform | CRM |
|
2021 | 2021 |
|
|
|
|
|
Data Management Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2014 | 2014 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
Tag Management | CRM |
|
2021 | 2021 |
|
|
|
|
|
Tag Management | CRM |
|
2021 | 2021 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2015 | 2015 |
|
|
|
|
|
Application Performance Management | ITSM |
|
2019 | 2019 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2017 | 2017 |
|
IT Decision Makers and Key Stakeholders at Busam Nissan
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Busam Nissan Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||