Butlers
Butlers Technographics
Butlers Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Butlers and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Butlers employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Butlers has purchased the following applications: Sage 500 ERP (formerly MAS 500) for ERP Financial in 2014, softgarden ATS for Applicant Tracking System in 2016, Hiboutik POS for Point Of Sale in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Butlers is running and its propensity to invest more and deepen its relationship with Sage , Amazon Web Services (AWS) , Klarna or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Butlers revenues, which have grown to $91.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Butlers intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Butlers Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage 500 ERP (formerly MAS 500) | ERP Financial | ERP Financial Management | n/a | 2014 | 2014 |
In 2014 Butlers implemented Sage 500 ERP (formerly MAS 500) to centralize financial and trade processing. The deployment targeted ERP Financial capabilities and established a sustained program for application development, care and support.
Workstreams documented included further development and ongoing support of the installed SAGE bäurer trade 6.2 component, plus targeted optimization of existing processes and applications. Configuration and enhancement work focused on core financial workflows consistent with ERP Financial systems, including general ledger structure, accounts payable and accounts receivable processing, and alignment of trade transaction flows with financial posting.
Project planning and execution covered backlog management, follow-up of development tasks and controlled application updates. The implementation emphasized iterative optimization, requiring change control around application updates and continuous refinement of process automation within finance and retail transaction handling.
Governance activities included creation of documentation, support runbooks and configuration baselines to stabilize operations and drive repeatable maintenance. The ongoing program prioritized support, development triage and documentation for Sage 500 ERP to sustain finance and merchandising operational continuity.
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Payment Processing | ERP Financial Management |
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2017 | 2017 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| softgarden e-recruiting GmbH | Legacy | softgarden ATS | Applicant Tracking System | HCM | n/a | 2016 | 2016 |
In 2016, Butlers implemented softgarden ATS as its Applicant Tracking System to centralize hiring on the corporate careers experience. The deployment uses vendor softgarden e-recruiting GmbH and is surfaced on Butlers public website to publish vacancies and capture applications directly from candidates.
The softgarden ATS implementation leverages core Applicant Tracking System capabilities including job requisition publishing, embeddable application forms, candidate profile and resume management, configurable screening workflows, and automated applicant communications. Configuration emphasized career site integration and reusable templates for retail job descriptions and application flows to support recruiter efficiency.
Operational ownership resides with Butlers HR and recruiting teams in Germany, with the system handling applicant intake from the website and supporting recruiter review, interview coordination, and candidate communications. Governance is enforced through ATS workflow configuration and role based access to recruiting modules, providing centralized control of vacancy posting and applicant lifecycle management within the softgarden ATS environment.
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Workforce Management | HCM |
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2019 | 2019 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hiboutik | Legacy | Hiboutik POS | Point Of Sale | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, BUTLERS implemented Hiboutik POS, a Point Of Sale application. The deployment addresses retail checkout, stock management and multistore sales tracking across its German stores, aiming to improve checkout speed and inventory accuracy.
Hiboutik POS has been configured to leverage multistore and inventory capabilities to centralize product catalogs, synchronize stock levels and capture transactional sales by store. Functional modules in use include POS checkout workflows, barcode scanning and stock adjustment processes, with inventory reconciliation and per-site sales reporting to support store-level decision making.
Operational ownership is centered on store operations and inventory management teams across BUTLERS German locations, with the system used for day to day checkout processing and centralized stock monitoring. The implementation emphasizes consistent transactional controls and inventory visibility, using Hiboutik POS to unify point of sale activity and multistore sales tracking within the retail organization.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2019 | 2019 |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2023 | 2023 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2023 | 2023 |
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Butlers
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Butlers Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Butlers Technographics
Butlers is a Retail organization based in Germany,
with around 800 employees and annual revenues of $91.0 million.
Butlers operates a diverse technology stack with applications such as
Sage 500 ERP (formerly MAS 500), softgarden ATS and Hiboutik POS,
covering areas like ERP Financial, Applicant Tracking System and Point Of Sale.
Butlers has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, softgarden e-recruiting GmbH and Hiboutik.
Butlers recently adopted applications including
Mirakl Marketplace Platform in 2023, Bubble Platform in 2023 and Google Pay in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Butlers’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Butlers’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Butlers technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.