Hertfordshire, x, HP2 4YL,
United Kingdom
Butlins Skyline Ltd. Technographics
Butlins Skyline Ltd. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Butlins Skyline Ltd. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3600 Butlins Skyline Ltd. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Butlins Skyline Ltd. has purchased the following applications: Appcast Xcelerate for Candidate Relationship Management in 2023, Acoustic Analytics (formerly IBM Tealeaf) for Customer Analytics in 2011, Zendesk Chat for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Butlins Skyline Ltd. is running and its propensity to invest more and deepen its relationship with Appcast , Pinpoint , Acoustic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Butlins Skyline Ltd. revenues, which have grown to $260.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Butlins Skyline Ltd. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Butlins Skyline Ltd. Tech Stack and Enterprise Applications
Butlins Skyline Ltd. HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Appcast | Legacy | Appcast Xcelerate | Candidate Relationship Management | HCM | n/a | 2023 | 2023 |
In 2023, Butlins Skyline Ltd. deployed Appcast Xcelerate as a Candidate Relationship Management solution on their website. The implementation centers on capturing on-site applicant traffic and centralizing candidate profiles to support recruitment activity across its United Kingdom operations.
Appcast Xcelerate was configured to provide core Candidate Relationship Management capabilities including candidate sourcing and profile capture, talent pool segmentation, campaign orchestration, and automated candidate communications. Configuration work emphasized reusable campaign templates, form-driven application capture and CRM workflow rules to route candidates to recruiting teams and maintain ongoing engagement sequences.
Operational responsibility sits with recruitment and talent acquisition teams who use the on-site Appcast Xcelerate implementation to manage candidate engagement and employer brand touchpoints. Governance focused on candidate data capture workflows and recruiter access controls, aligning on-site interactions with centralized candidate records held in the Appcast Xcelerate environment.
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Onboarding | HCM |
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2022 | 2022 |
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Recruiting, Applicant Tracking System | HCM |
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2024 | 2024 |
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Butlins Skyline Ltd. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Acoustic | Legacy | Acoustic Analytics (formerly IBM Tealeaf) | Customer Analytics | CRM | n/a | 2011 | 2011 |
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Customer Analytics | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2014 | 2014 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2009 | 2009 |
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Butlins Skyline Ltd. AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Butlins Skyline Ltd. implemented Zendesk Chat on its customer-facing website. The deployment places Zendesk Chat in the Chatbots and Conversational AI category to handle real-time guest inquiries and initiate conversational sessions from web pages. The implementation uses the Zendesk Chat web widget embedded across public site pages, routing conversations into a unified agent console used by customer service teams, and leverages session history and agent transfer capabilities common to conversational platforms.
Operational scope centers on online guest support and front-line customer service workflows, with agents managing live sessions and preserving conversation transcripts for continuity. Governance emphasized channel ownership and response workflows, with the Zendesk Chat application provisioned and managed as a web-embedded conversational layer for Butlins Skyline Ltd., reflecting a focused use of Chatbots and Conversational AI for web-based guest engagement in 2020.
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Butlins Skyline Ltd. Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2020 | 2020 |
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Digital Signing | Content Management |
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2023 | 2023 |
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Butlins Skyline Ltd. eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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Butlins Skyline Ltd. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Butlins Skyline Ltd. TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Butlins Skyline Ltd. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Butlins Skyline Ltd. CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2012 | 2012 |
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IT Decision Makers and Key Stakeholders at Butlins Skyline Ltd.
Apps Being Evaluated by Butlins Skyline Ltd. Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||